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15 (1) 2020

Các nhân tố ảnh hưởng đến thực thi logistics ngược: Nghiên cứu thực nghiệm cho ngành bán lẻ hàng điện tử tại Thành phố Đà Nẵng, Việt Nam


Tác giả - Nơi làm việc:
Nguyễn Huy Tuân - Trường Đại học Duy Tân , Việt Nam
Lê Tấn Bửu - Trường Đại học Kinh tế Thành phố Hồ Chí Minh , Việt Nam
Tác giả liên hệ, Email: Nguyễn Huy Tuân - nhuytuandtu@gmail.com

Tóm tắt
Nghiên cứu này tập trung xem xét các nhân tố ảnh hưởng đến Thực thi logistics ngược của doanh nghiệp kinh doanh bán lẻ hàng điện tử. Thông qua kết hợp phương pháp định tính và định lượng, mô hình lý thuyết được xác lập trong đó Danh tiếng doanh nghiệp được khám phá như là một nhân tố mới. Kết quả nghiên cứu thực nghiệm cho thấy Danh tiếng doanh nghiệp có tác động tích cực đến Thực thi logistics ngược và Cam kết nguồn lực. Trong khi đó, Cam kết nguồn lực có tác động gián tiếp đến Thực thi logistics ngược thông qua Khả năng công nghệ thông tin. Tuy nhiên, chưa có cơ sở để kết luận về sự ảnh hưởng trực tiếp của Cam kết nguồn lực đối với Thực thi logistics ngược. Nghiên cứu này cung cấp một số hàm ý hữu ích cho doanh nghiệp bán lẻ hàng điện tử trong việc nâng cao nhận thức cũng như phát triển tốt các kế hoạch cung ứng dịch vụ logistics ngược.

Từ khóa
cam kết nguồn lực danh tiếng doanh nghiệp; khả năng công nghệ thông tin; thành phố môi trường; thực thi logistics ngược

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