16(10)2026 (ONLINE FIRST)

Original Research Articles

• The AI personalization and multidimensional brand loyalty in the context of online learning platforms: The mediating roles of satisfaction and psychological ownership

  Lai Doan Anh Tuan; Nguyen Kim Quoc Trung

  DOI: 10.46223/HCMCOUJS.soci.en.16.10.5213.2026

  08-09-2026

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• The dual role of ChatGPT in shaping postgraduate creative outcomes: Evidence from Vietnam

  Huynh Van Thach

  DOI: 10.46223/HCMCOUJS.soci.en.16.10.4826.2026

  17-05-2026

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• Generative AI tool usage: The dual-faced experience of the in-service teachers following the MTESOL program

  Le Thi Thanh Thu

  3-14

  DOI: 10.46223/HCMCOUJS.soci.en.16.10.4368.2026

  07-09-2025

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• Artificial intelligence tools: A double-edged sword for student writing in higher education

  Gaea Wasawas Villaflor; Marcelina Sarte Deiparine

  15-30

  DOI: 10.46223/HCMCOUJS.soci.en.16.10.3960.2026

  07-09-2025

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• Teaching in the digital age: An inquiry into educators’ readiness for 21st-century learning tools

  Sherwin Rey Cantutay Resulta; Ruthrock Morales Resma; Aiza Mae Polintan Seguerra; Jovenal Ventic Dela Cruz, Jr.; Rupert Jun Jemenia Sajot

  35-56

  DOI: 10.46223/HCMCOUJS.soci.en.16.10.4029.2026

  27-03-2026

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• Stakeholders’ participation and challenges in school activities

  Ferlynsis Estrada; Gemar Mori

  53-66

  DOI: 10.46223/HCMCOUJS.soci.en.16.10.4473.2026

  07-09-2025

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• “Teacher, what does “epistemology” mean in Vietnamese?” An autoethnography of translanguaging in a Vietnamese EFL classroom

  Le Truong An; Adcharawan Buripakdi

  84-97

  DOI: 10.46223/HCMCOUJS.soci.en.16.10.4842.2026

  27-03-2026

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• Teaching across borders: A multiple case study of Filipino English teachers overseas

  Brandon Nacua Obenza; Dyan Kiem Rico Parcon; Gideon Sindad Sumayo; John Harry Caballo; Pedro Polinar Raymunde

  DOI: 10.46223/HCMCOUJS.soci.en.16.10.3990.2026

  07-09-2025

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