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14(4)2024

BSBA-MM graduate employment outcomes: A tracer study at Northwest Samar State University


Author - Affiliation:
Joseph Emil A. David - Northwest Samar State University, Calbayog City, Samar
Bevelyn A. Puerto - Northwest Samar State University, Calbayog City, Samar
Donald M. Patimo - Northwest Samar State University, Calbayog City, Samar
Corresponding author: Joseph Emil A. David - joseph.david@nwssu.edu.ph
Submitted: 21-11-2023
Accepted: 07-02-2024
Published: 02-04-2024

Abstract
Higher education institutions produce graduates who are competitive in the dynamic labor market. This study aimed to determine the employability of the Bachelor of Science in Business Administration major in Marketing Management of the College of Management of Northwest Samar State University in batches 2022 and 2023. Specifically, this study sought to determine the employability of graduates in terms of sex, frequency of employment, percentage of employment, location of employment of the graduates, and whether they are employed or not. A descriptive research design was employed in the conduct of the study. The researchers gathered the data with the use of questionnaires and interviews. The researchers used total quota sampling as their sampling technique. A total of 28 graduates from batch 2022 and 58 from batch 2023 were the respondents of the study. Results revealed that, for batch 2022, the majority of the employed graduates are working within Calbayog City and few are working in other areas. The majority of employed graduates are females from batch 2022. The findings also revealed that among the graduates of batch 2023, only one male was employed and working outside Calbayog City. The researchers recommend conducting periodic tracing of graduate employability, enhancing curriculum to help graduates become more competitive in the labor market, indulging faculty members in industry immersion programs, considering other variables in future graduate tracer studies, and making use of this research as the basis for future conclusive research.

Keywords
BSBA; Curriculum Development; Employability; Graduate Tracer Study; Marketing Management; NwSSU

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Cite this paper as:

David, J. E. A., Puerto, B. A., & Patimo, D. M. (2024). BSBA-MM graduate employment outcomes: A tracer study at Northwest Samar State University. Ho Chi Minh City Open University Journal of Science – Social Sciences, 14(4), 95-107. doi:10.46223/HCMCOUJS.soci.en.14.4.3089.2024


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DOI: https://doi.org/10.46223/HCMCOUJS.soci.en.14.4.3089.2024
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© The Author(s) 2024. This is an open access publication under CC BY NC licence.