Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review

Authors

  • Nguyen Truong Son
    Eastern International University (EIU), VN
  • Phan Thi Nga
    Eastern International University (EIU), VN
  • Tran Thi Hieu Thuan
    Eastern International University (EIU), VN

DOI:

10.46223/HCMCOUJS.soci.en.11.1.1926.2021

Keywords:

Corporate Social Responsibility (CSR); corporate image; customer loyalty; hedonic value; impulse buying

Abstract

Corporate Social Responsibility (CSR) has been pervasively applied by organizations around the globe, especially in emerging countries, and Vietnam is a case. This study aims to extensively review the extant literature concerning CSR, impulse purchase, and their relationship. The methodology of this study is performed following the latest reviews from various credible academic sources to comprehend the relationship between CSR and impulse buying extensively. In addition, the study points out the research gap. Then, it discusses the results, the research limitations, and recommends possible directions for future studies that would greatly contribute to the scholarship of the fields.

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References

Agarwal, V. (2015). A study of demographic factors influence on consumers’ impulse purchase behavior. CLEAR International Journal of Research in Commerce & Management, 6(11), 59-62. Retrieved March 10, 2021, from http://search.ebscohost.com/login.aspx?direct= true&db=bth&AN=119728811&site=ehost-live&scope=site

Amanda, C., & Brigitte, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing & Management, 7(3), 282-295.

Amel, G., Maachou, D. E. K., & Elyas, S. (2014). Exploring women motivations toward impulse buying behavior in Algeria. Romanian Journal of Marketing, (2), 30-37.

Amos, C., Holmes, G. R., & Keneson, W. C. (2014). A meta-analysis of consumer impulse buying. Journal of Retailing and Consumer Services, 21(2), 86-97.

Aragoncillo, L., & Orus, C. (2018). Impulse buying behaviour: An online-offline comparative and the impact of social media. Spanish Journal of Marketing-ESIC, 22(1), 42-62. doi:10.1108/SJME-03-2018-007

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Received: 11-06-2021
Accepted: 19-06-2021
Published: 29-06-2021

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How to Cite

Son, N. T., Nga, P. T., & Thuan, T. T. H. (2021). Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES, 11(1), 25–39. https://doi.org/10.46223/HCMCOUJS.soci.en.11.1.1926.2021

License

Copyright (c) 2021 Nguyen Truong Son; Phan Thi Nga; Tran Thi Hieu Thuan

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.