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11 (1) 2021

Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review


Author - Affiliation:
Nguyen Truong Son - Eastern International University (EIU) , Vietnam
Phan Thi Nga - Eastern International University (EIU) , Vietnam
Tran Thi Hieu Thuan - Eastern International University (EIU) , Vietnam
Corresponding author: Nguyen Truong Son - son.nguyentruong@eiu.edu.vn
Submitted: 11-06-2021
Accepted: 19-06-2021
Published: 29-06-2021

Abstract
Corporate Social Responsibility (CSR) has been pervasively applied by organizations around the globe, especially in emerging countries, and Vietnam is a case. This study aims to extensively review the extant literature concerning CSR, impulse purchase, and their relationship. The methodology of this study is performed following the latest reviews from various credible academic sources to comprehend the relationship between CSR and impulse buying extensively. In addition, the study points out the research gap. Then, it discusses the results, the research limitations, and recommends possible directions for future studies that would greatly contribute to the scholarship of the fields.

Keywords
Corporate Social Responsibility (CSR); corporate image; customer loyalty; hedonic value; impulse buying

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Cite this paper as:

Nguyen, T. S., Phan, T. N., & Tran, T. H. T. (2021). Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: ¬A literature review. Ho Chi Minh City Open University Journal of Science – Social Sciences, 11(1), 25-39. doi:10.46223/HCMCOUJS.soci.en.11.1.1926.2021


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