The role of employer branding in improving employee performance in Vietnam enterprises

Các tác giả

  • Nguyen Minh Ha
    Ho Chi Minh City Open University, Ho Chi Minh City, Việt Nam
  • Nguyen Vinh Luan
    Imexpharm Corporation, Việt Nam
  • Huynh My Hang
    Regional Technical Center 3, Viettel Network Corporation Van Hien University, Ho Chi Minh City, Việt Nam
  • Nguyen Anh Tuan
    Thanh Thanh Cong Company, Việt Nam
  • Vo Thi Trung Trinh
    Department of Information and Communications of Ho Chi Minh City, Việt Nam

DOI:

10.46223/HCMCOUJS.proc.vi.17.1.2536.2022

Từ khóa:

employer branding; employee performance; talent management; work-life balance

Tóm tắt

This study delves into the impact of employer branding on employee performance, a factor of the current employee. The research method used is mixed methods with Partial Least Squares Structural Equation Modeling (PLS-SEM). The sampling method is carried out according to the conventional method. 937-observation sample was surveyed through questionnaires directly from employees working for 37 companies and organizations in Vietnam. Employer branding has been demonstrated to have a positive effect with a weak impact on employee performance. This result is valuable as a new research direction for employer branding for current employees. Concurrently, it contributes as an additional new solution for employee performance in enterprises. These results will help researchers as well as managers have more ideas in applying employer branding to improve employee performance.

Tài liệu tham khảo

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Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4(3), 185-206. doi:10.1057/bm.1996.42

Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423. doi:10.1037/0033-2909.103.3.411

Tải xuống

Ngày nộp: 01-10-2022
Ngày duyệt đăng: 10-10-2022
Ngày xuất bản: 01-11-2022

Thống kê truy cập

Trang tóm tắt: 1045
PDF: 933

Cách trích dẫn

Ha, N. M., Luan, N. V., Hang, H. M., Tuan, N. A., & Trinh, V. T. T. (2022). The role of employer branding in improving employee performance in Vietnam enterprises. PROCEEDINGS, 17(1), 5–22. https://doi.org/10.46223/HCMCOUJS.proc.vi.17.1.2536.2022