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17 (1) 2022

The role of employer branding in improving employee performance in Vietnam enterprises


Tác giả - Nơi làm việc:
Nguyen Minh Ha - Ho Chi Minh City Open University, Ho Chi Minh City , Việt Nam
Nguyen Vinh Luan - Imexpharm Corporation , Việt Nam
Huynh My Hang - Regional Technical Center 3, Viettel Network Corporation Van Hien University, Ho Chi Minh City , Việt Nam
Nguyen Anh Tuan - Thanh Thanh Cong Company , Việt Nam
Vo Thi Trung Trinh - Department of Information and Communications of Ho Chi Minh City , Việt Nam
Tác giả liên hệ, Email: Nguyen Vinh Luan - luan.nv@ou.edu.vn
Ngày nộp: 01-10-2022
Ngày duyệt đăng: 10-10-2022
Ngày xuất bản: 01-11-2022

Tóm tắt
This study delves into the impact of employer branding on employee performance, a factor of the current employee. The research method used is mixed methods with Partial Least Squares Structural Equation Modeling (PLS-SEM). The sampling method is carried out according to the conventional method. 937-observation sample was surveyed through questionnaires directly from employees working for 37 companies and organizations in Vietnam. Employer branding has been demonstrated to have a positive effect with a weak impact on employee performance. This result is valuable as a new research direction for employer branding for current employees. Concurrently, it contributes as an additional new solution for employee performance in enterprises. These results will help researchers as well as managers have more ideas in applying employer branding to improve employee performance.

Từ khóa
employer branding; employee performance; talent management; work-life balance

Toàn văn:
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DOI: https://doi.org/10.46223/HCMCOUJS.proc.vi.17.1.2536.2022
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