The role of employer branding in improving employee performance in Vietnam enterprises
DOI:
10.46223/HCMCOUJS.proc.vi.17.1.2536.2022Từ khóa:
employer branding; employee performance; talent management; work-life balanceTóm tắt
This study delves into the impact of employer branding on employee performance, a factor of the current employee. The research method used is mixed methods with Partial Least Squares Structural Equation Modeling (PLS-SEM). The sampling method is carried out according to the conventional method. 937-observation sample was surveyed through questionnaires directly from employees working for 37 companies and organizations in Vietnam. Employer branding has been demonstrated to have a positive effect with a weak impact on employee performance. This result is valuable as a new research direction for employer branding for current employees. Concurrently, it contributes as an additional new solution for employee performance in enterprises. These results will help researchers as well as managers have more ideas in applying employer branding to improve employee performance.Tài liệu tham khảo
Tải xuống
Ngày nộp:
01-10-2022
Ngày duyệt đăng:
10-10-2022
Ngày xuất bản:
01-11-2022
Thống kê truy cập
Trang tóm tắt: 1045 PDF: 933Cách trích dẫn
Ha, N. M., Luan, N. V., Hang, H. M., Tuan, N. A., & Trinh, V. T. T. (2022). The role of employer branding in improving employee performance in Vietnam enterprises. PROCEEDINGS, 17(1), 5–22. https://doi.org/10.46223/HCMCOUJS.proc.vi.17.1.2536.2022
Giấy phép
Bản quyền (c) 2022 Nguyen Minh Ha; Nguyen Vinh Luan; Huynh My Hang; Nguyen Anh Tuan; Vo Thi Trung Trinh
Tác phẩm này được cấp phép theo Giấy phép quốc tế Creative Commons Attribution-NonCommercial 4.0 .