Market development of Vietnam’s performing arts in Asean region from the perspective of regional integration

Tóm tắt

When it comes to the performing arts of Vietnam, it is popular to think of types of arts which have become a part of the cultural and spiritual life of Vietnamese people such as Ca Tru (a complex form of sung poetry), Cheo (Vietnamese traditional opera), Boi singing (a Vietnamese operatic art form), Bai Choi singing (a folklore style of singing), Don ca tai tu music and song, Cai Luong (modern folk opera), Puppetry, Circus, etc. From the perspective of cultural economy, these types of arts are fully potential to become typical cultural products, with many competitive advantages in the overall national cultural industry. Therefore, developing the market for various types of performing arts in Vietnam is a story that needs to be discussed specifically and comprehensively. Within the scope of this paper, the author discusses the issue of market development of Vietnamese performing arts beyond the national territory, penetrating ASEAN market and the world market from considering the current ASEAN regional integration, which is a valuable opportunity that stakeholders need to exploit effectively.