English
16 (3) 2021
Tiền tố và hậu tố của nhận diện thương hiệu: Nghiên cứu thực nghiệm thương hiệu điện thoại di động tại Việt Nam
-
Trường Đại học Kinh tế Thành phố Hồ Chí Minh ,
Việt Nam
Ngày nộp: 09-07-2020
Ngày duyệt đăng: 31-12-2020 Ngày xuất bản: 07-07-2021
Tóm tắt
Từ khóa
Trích dẫn:
Ly, M. H., & Nguyen, T. M. T. (2021). Tiền tố và hậu tố của nhận diện thương hiệu: Nghiên cứu thực nghiệm thương hiệu điện thoại di động tại Việt Nam [Antecedents and outcome of consumer-brand identification: An empirical study of smartphones’ brands in Vietnam]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 16(3), 81-92. doi:10.46223/HCMCOUJS. econ.vi.16.3.577.2021
Tài liệu tham khảo
Aaker, J., Vohs, K., & Mogilner, C. (2010). Non-profits are seen as warm and for-profits as competent: Firm stereotypes matter. Journal of Consumer Research, 37(2), 224-237.
Acharya, A. (2020). The impact of brand familiarity, customer brand engagement and self-identification on word-of-mouth. South Asian Journal of Business Studies, 10(1), 29-48.
Ahearne, M., Bhattacharya, C. B., & Gruen, T. (2005). Antecedents and consequences of customer-company identification: Expanding the role of relationship marketing. Journal of Applied Psychology, 90(3), 574-585.
Alden, D. L., Steenkamp, J. B. E. M., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. Journal of Marketing, 63(1), 75-87.
Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14(1), 20-39.
Berger, J., & Heath, C. (2007). Where consumers diverge from others: Identity signaling and product domains. Journal of Consumer Research, 34(2), 121-134.
Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing, 67(2), 76-88.
Brewer, M. B. (1991). The social self: On being the same and different at the same time. Personality and Social Psychology Bulletin, 17(5), 475-482.
Brown, S., Kozinets, R. V., & Sherry, J. F., Jr. (2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, 67(3), 19-33.
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695-720.
Coelho, P. S., Rita, P., & Santos, Z. R. (2018). On the relationship between consumer-brand identification, brand community, and brand loyalty. Journal of Retailing and Consumer Services, 43, 101-110.
Diamond, N., Sherry, J. F., Jr., Muniz, A. M., Jr., McGrath, M. A., Kozinets, R. V., & Borghini, S. (2009). American girl and the brand Gestalt: Closing the loop on sociocultural branding research. Journal of Marketing, 73(3), 118-134.
Dittmar, H. (2005). Compulsive buying-a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors. British Journal of Psychology, 96(4), 467-491.
Dittmar, H., Beattie, J., & Friese, S. (1995). Gender identity and material symbols: Objects and decision considerations in impulse purchases. Journal of Economic Psychology, 16 (3), 491-511.
Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39(2), 239-263.
Elbedweihy, A. M., & Jayawardhena, C. (2014). Consumer-brand identification: A social identity based review and research directions. The Marketing Review, 14(2), 205-228.
Ellis, B. T. (2000). The development, psychometric evaluation, and validation of a customer loyalty scale (Bachelor’s thesis). Southern Illinois University, Carbondale, Illinois, USA.
Fiske, S. T., Cuddy, A. J. C., Glick, P., & Xu, J. (2002). A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. Journal of Personality and Social Psychology, 82(6), 878-902.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373.
Ghorbanzadeh, D., Saeednia, H., & Rahehagh, A. (2020). Antecedents and consequences of brand passion among young smartphone consumers: Evidence of Iran. Cogent Business & Management, 7(1), 1-17.
Gioia, D. A., Schultz, M., & Corley, K. G. (2000). Organizational identity, image and adaptive instability. Academy of Management Review, 25(1), 63-81.
Han, S. H., Ekinci, Y., Chen, C. H. S., & Park, M. K. (2020). Antecedents and the mediating effect of customer-restaurant brand identification. Journal of Hospitality Marketing & Management, 29(2), 202-220.
Hasan, B. (2010). Exploring gender differences in online shopping attitude. Computers in Human Behavior, 26(4), 597-601.
Homburg, C., Wieseke, J., & Hoyer, W. D. (2009). Social identity and the service-profit chain. Journal of Marketing, 73, 38-54.
Hoyer, W. D., & Brown, S. P. (1990). Effects of brand awareness on choice for a common, repeat purchase product. Journal of Consumer Research, 17(2), 141-148.
Huu Tuan (2020). Lộ diện “ông trùm” mới trên thị trường smartphone [Revealing a new “tycoon” in the smartphone market]. Retrieved April 18, 2020, from Đầu tư Online website: https://baodautu.vn/lo-dien-ong-trum-moi-tren-thi-truong-smartphone-d119971.html
Keller, K. L. (2003). Strategic brand management (2nd ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.
Kempf, D. S., & Palan, K. M. (2006). The effects of gender and argument strength on the processing of word-of-mouth communications. Academy of Marketing Studies Journal, 10(1), 1-18.
Kim, C. K., Han, D. C., & Park, S. B. (2001). The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification. Japanese Psychological Research, 43(4), 195-206.
Kuenzel, S., & Halliday, S. V. (2008). Investigating antecedents and consequences of brand identification. Journal of Product and Brand Management, 17(5), 293-304.
Kumar, V. (2020). Building customer-brand relationships through customer brand engagement. Journal of Promotion Management, 27(1), 1-27.
Kumar, V., & Kaushik, A. K. (2018). Destination brand experience and visitor behavior: The mediating role of destination brand identification. Journal of Travel & Tourism Marketing, 35(5), 649-663.
Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., & Schillewaert, N. (2013). Exploring the dynamics of antecedents to customer-brand identification with a new brand. Journal of the Academy of Marketing Science, 41(2), 234-252.
Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. (2010). Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective. Journal of Marketing, 74(6), 128-146.
McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of Marketing, 66(1), 38-54.
Muniz, A. M., Jr., & O’Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412-432.
Muniz, A., & Schau, H. J. (2005). Religiosity in the abandoned apple newton brand community. Journal of Consumer Research, 31(4), 737-747.
Nyadzayo, M. W., Leckie, C., & Johnson, L. W. (2020). The impact of relational drivers on customer brand engagement and brand outcomes. Journal of Brand Management, 1-18.
O’Guinn, T. C., & Muniz, A. M., Jr. (2009). Collective brand relationships. In D. J. MacInnis, C. W. Park, & J. R. Priester (Eds.), Handbook of brand relationships (pp. 173-194). Armonk, NY: M.E. Sharpe.
Park, C. W., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17.
Rather, R. A., Tehseen, S., Itoo, M. H., & Parrey, S. H. (2019). Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector. Journal of Global Scholars of Marketing Science, 29(2), 196-217.
Sihvonen, J. (2019). Understanding the drivers of consumer-brand identification. Journal of Brand Management, 26(5), 583-594.
Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer-brand identification. International Journal of Research in Marketing, 29(4), 406-418.
Tajfel, H., & Turner, J. (1986). The social identity theory of intergroup behavior. In S. Stephen Worchel & W. G. Austin (Eds.), Social psychology of intergroup relations (pp. 7-24). Chicago, IL: Nelson- Hall.
Thompson, C. J., Rindfleisch, A., & Arsel, Z. (2006). Emotional branding and the strategic value of the Doppelgänger brand image. Journal of Marketing, 70(1), 50-64.
Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachment to brands. Journal of Consumer Psychology, 15(1), 77-91.
Truch, E. (2006). Lean consumption and its influence on brand. Journal of Consumer Behaviour, 5(1), 157-165.
Truong, Y., McColl, R., & Kitchen, P. J. (2009). New luxury brand positioning and the emergence of masstige brands. Journal of Brand Management, 16(5), 375-382.
Thanh Truc (2018). Người Việt chi gần 20.000 tỉ mua smartphone trong quý 1 - 2018 [Vietnamese people spent nearly 20,000 billion buying smartphones in the first quarter of 2018]. Retrieved April 06, 2018, from Tuổi trẻ Online website: https://congnghe.tuoitre.vn/thi-truong/nguoi-viet-chi-gan-20000-ti-mua-smartphone-trong-quy-12017-1312164.htm
Tuškej, U., Golob, U., & Podnar, K. (2013). The role of consumer-brand identification in building brand relationships. Journal of Business Research, 66, 53-59.
Yeh, C. H., Wang, Y. S., & Yieh, K. (2016). Predicting smartphone brand loyalty: Consumer and consumer-brand identification perspectives. International Journal of Information Management, 36, 245-257.
Zhang, M., Li, L., Ye, Y., Qin, K., & Zhong, J. (2020). The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model. Journal of Consumer Behaviour, 19(5), 523-536.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.