Cấu trúc tri thức và tiến hóa nghiên cứu marketing số du lịch: Phân tích trắc lượng thư mục từ Scopus

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Dewantara, M. H., Gardiner, S., & Jin, X. (2023). Travel vlog ecosystem in tourism digital marketing evolution: A narrative literature review. Current Issues in Tourism, 26(19), 3125-3139. https://doi.org/10.1080/13683500.2022.2136568

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Ghonim, M. A., Elsawy, W. Z., Elsotouhy, M. M., & Khashan, M. A. (2024). The impact of marketing 4.0 on customer satisfaction and engagement: The distinctive role of brand interaction in the egyptian hotel industry. International Journal of Hospitality & Tourism Administration, 25(3), 475-504. https://doi.org/10.1080/15256480.2022.2127435

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Gutierriz, I., Ferreira, J. J., & Fernandes, P. O. (2025). Digital transformation and the new combinations in tourism: A systematic literature review. Tourism and Hospitality Research, 25(2), 194-213. https://doi.org/10.1177/14673584231198414

Halkiopoulos, C., Igoumenakis, G., & Theodoropoulou, A. (2024). Evaluation of hotel services utilizing digital marketing strategies in less developed countries within the hospitality industry. In Recent advancements in tourism business, technology and social sciences.

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Iswanto, D., Handriana, T., & Rony, A. H. N. (2024). Influencers in tourism digital marketing: A comprehensive literature review. International Journal of Sustainable Development and Planning, 19(2), 739-749. https://doi.org/10.18280/ijsdp.190231

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Rodrigues, S., Correia, R., Gonçalves, R., Branco, F., & Martins, J. (2023). Digital marketing’s impact on rural destinations’ image, intention to visit, and destination sustainability. Sustainability, 15(3), Article 2683. https://doi.org/doi:10.3390/su15032683

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Sharma, A., & Sharma, S. (2024). Adoption of digital marketing in tourism SMEs: A review and research agenda. Management Research Review, 47(7), 1077-1095. https://doi.org/10.1108/mrr-08-2021-0597

Song, M., Wang, Y., & Guo, R. (2023). How do I remind you? The combined effect of purchase motivation and reminding message content on tourism consumers' verification behavior. Journal of Hospitality and Tourism Management, 57, 133-142. https://doi.org/10.1016/j.jhtm.2023.09.009

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Zhang, L., Shi, D., Qi, X., Liu, X., & Huang, Z. (2024). How figurative language affects officer live streaming effectiveness: A benign violation perspective. Journal of Hospitality and Tourism Management, 59, 251-262. https://doi.org/10.1016/j.jhtm.2024.04.015

Zhou, Z., Li, T., Liu, C., Zhou, Y., Li, P., & Wen, S. (2023). Why do social media users follow tourism-related posts? Roles of bloggers and posts in trip planning. Industrial Management & Data Systems, 123(12), 3080-3108. https://doi.org/10.1108/imds-11-2022-0692

Zhu, Y., Zhang, R., Zou, Y., & Jin, D. (2023). Investigating customers’ responses to artificial intelligence chatbots in online travel agencies: The moderating role of product familiarity. Journal of Hospitality and Tourism Technology, 14(2), 208-224. https://doi.org/10.1108/jhtt-02-2022-0041

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