Thái độ đối với quảng cáo trực tuyến và ý định tiếp tục mua của người tiêu dùng: Một nghiên cứu trong ngành hàng tiêu dùng nhanh

Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York, NY: Free Press.

Aaker, D. A., & Bruzzone, D. E. (1985). Causes of irritation in advertising. Journal of Marketing, 49 (2), 47-57.

Ajzen, I. (1985) From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control : From cognition to behavior (pp. 11-39). doi:0.1007/978-3-642-69746-3_2

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50 (2), 179-211.

Ajzen, I., & Fishbein, M. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley Publishing Company.

Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 10 (3), 411-423.

Aydin, G., & Karamehmet, B. (2017). A comparative study on attitudes towards SMS advertising and mobile application advertising. International Journal of Mobile Communications, 15 (5), 514-536.

Bentler, P. M., & Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88 (3), 588-606.

Berthon, P., Pitt, L. F., & Watson, R. T. (1996). The World Wide Web as an advertising medium. Journal of Advertising Research, 36 (1), 43-54.

Bộ Công Thương. (2015). Hiệp hội Bia - Rượu - Nước giải khát Việt Nam hoàn thành vượt mức các chỉ tiêu kế hoạch 2014 [The Vietnam Beer - Wine - Beverage Association has exceeded the 2014 target targets] . Retrieved from October 12, 2017, from http://www.moit.gov.vn/vn/tin-tuc/4653/hiep-hoi--bia--ruou-- nuoc-giai-khat-viet-nam-hoan-thanh-vuot-muc-cac-chi-tieu-ke-hoach-2014.aspx

Boateng, H., & Okoe, A. F. (2015). Consumers attitude towards social media advertising and their behavioural response: The moderating role of corporate reputation. Journal of Research in Interactive Marketing, 9 (4), 299-312.

Brettel, M., & Spilker-Attig, A. (2010). Online advertising effectiveness: A cross-cultural comparison. Journal of Research in Interactive Marketing, 4 (3), 176-196.

Breuer, R., & Brettel, M. (2012). Short-and long-term effects of online advertising: Differences between new and existing customers. Journal of Interactive Marketing, 26 (3), 155-166.

Carmines, E. G., & McIver, J. P. (1981). Analyzing Models with unobserved variables: Analysis of covariance structures. In G. W. Bohrnstedt & E. F. Borgatta (Eds.), Social measurement: Current issues (pp. 65-115). Beverly Hills, CA: Sage Publications.

Chernatony, L. D. (1999). Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management, 15 (1/3), 157-179.

Chiu, C., Wang, E., Fang, Y., & Huang, H. (2014). Understanding customers repeat purchase intentions in B2C e-commerce: The roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24, 85-114.

Chowdhury, H. K., Parvin, N., Weitenberner, C., & Becker, M. (2006). Consumer attitude toward mobile advertising in an emerging market: An empirical study. International Journal of Mobile Marketing, 1 (1), 30-42.

Cục Thương mại điện tử và Công nghệ thông tin. (2014). Báo cáo Thương mại điện tử Việt Nam 2014 [Vietnam E-Commerce report 2014] . Retrieved October 13, 2017, from http://www.moit.gov.vn/documents/20182/1577125/1508897822937-709f2858-88e2-427c-9bbc-48d2cb974902.pdf?download=true

Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35 (8), 982-1003.

Dickinger, A., Haghirian, P., Murphy, J., & Scharl, A. (2004). An investigation and conceptual model of SMS marketing. In System sciences, 2004. Proceedings of the 37th Annual Hawaii International Conference on (pp. 1-10). New York, NY: IEEE.

Do, H. T. L. (2017). Nghiên cứu yếu tố ảnh hưởng và hệ quả của cảm nhận bị làm phiền trong quảng cáo trực tuyến [Study the influencing factors and consequences of the perceived disturbance in online advertising]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh, 56 (5), 116-130.

Dobni, D., & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. ACR North American Advances, 17, 110-119.

Ducoffe, R. H. (1995). How consumers assess the value of advertising. Journal of Current Issues & Research in Advertising, 17 (1), 1-18.

Ducoffe, R. H. (1996). Advertising value and advertising on the web. Journal of Advertising Research, 36 (5), 21-21.

Elliot, M. T., & Speck, P. S. (2005). Factors that affect attitude toward a retail website. Journal of Marketing Theory and Practice, 13 (1), 40-51.

Fang, J., George, B., Shao, Y., & Wen, C. (2016). Affective and cognitive factors influencing repeat buying in e-commerce. Electronic Commerce Research and Applications, 19, 44-55.

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39-50.

Fornell, C., VanAmburg, D., Morgeson, F. V., Anderson, E. W., Bryant, B. E., & Johnson, M. D. (2005). The American customer satisfaction index at ten years. Ann Arbor, MI: Stephen M. Ross School of Business.

Ha, L. (2008). Online advertising research in advertising journals: A review. Journal of Current Issues & Research in Advertising, 30 (1), 31-48.

Ha, T. N., & Nguyen, D. T. (2016). Các yếu tố ảnh hưởng đến ý định mua sắm trực tuyến của người tiêu dùng Việt Nam: Nghiên cứu mở rộng thuyết hành vi có hoạch định [Factors affecting online shopping intentions of Vietnamese consumers: Extensive study of planned behavioral theory]. Tạp chí Khoa học ĐHQGHN: Kinh tế và Kinh doanh, 32 (4), 21-28

Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Prentice-Hall, Inc.

Hausman, A. V., & Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62 (1), 5-13.

Herbig, P., & Milewicz, J. (1995). The relationship of reputation and credibility to brand success. Journal of Consumer Marketing, 12 (4), 5-10.

Hoffman, D. L., Kalsbeek, W. D., & Novak, T. P. (1996). Internet and Web use in the US. Communications of the ACM, 39 (12), 36-46.

Hwang, J. S., McMillan, S. J., & Lee, G. (2003). Corporate web sites as advertising: An analysis of function, audience, and message strategy. Journal of Interactive Advertising, 3 (2), 10-23.

Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2000). Switching barriers and repurchase intentions in services. Journal of Retailing, 76 (2), 259-274.

Kaasinen, E. (2003). User needs for location-aware mobile services. Personal and Ubiquitous Computing, 7 (1), 70-79.

Kim, J. U., Kim, W. J., & Park, S. C. (2010). Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping. Computers in Human Behavior, 26 (5), 1208-1222.

Kim, M. K., Park, M. C., & Jeong, D. H. (2004). The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services. Telecommunications Policy, 28 (2), 145-159.

Ko, H., Cho, C. H., & Roberts, M. S. (2005). Internet uses and gratifications: A structural equation model of interactive advertising. Journal of Advertising, 34 (2), 57-70.

Logan, K., Bright, L. F., & Gangadharbatla, H. (2012). Facebook versus television: Advertising value perceptions among females. Journal of Research in Interactive Marketing, 6 (3), 164-179.

Luk, S. T. K., Sharma, P., & Chen, I. S. N. (2013). Shopping motivation as a moderator in the retail service evaluation. Journal of Services Marketing, 27 (1), 40-48.

Macias, W. (2003). A beginning look at the effects of interactivity, product involvement and web experience on comprehension: Brand web sites as interactive advertising. Journal of Current Issues & Research in Advertising, 25 (2), 31-44.

Mouzas, S., & Naudé, P. (2007). Network mobilizer. Journal of Business & Industrial Marketing, 22 (1), 62-71.

Mudambi, S. M., Doyle, P., & Wong, V. (1997). An exploration of branding in industrial markets. Industrial Marketing Management, 26 (5), 433-446.

Ngo, T. M., & Mai, T. V. N. (2017). Phân tích tác động của quảng cáo qua mạng xã hội đến ý định mua sắm của người tiêu dùng tại thành phố Cần Thơ [Analyzing the impact of social media advertising on consumers' shopping intentions in Can Tho City]. Tạp chí Khoa học Trường Đại học Cần Thơ, 48d, 66-76.

Ngobo, V. P. (2004). Drivers of customers cross-buying intentions. European Journal of Marketing, 38 (9/10), 1129-1157.

Nguyen, C. T. B., & Le, D. X. N. (2014). Phân tích các nhân tố ảnh hưởng đến hành vi mua sắm trực tuyến của người tiêu dùng Thành phố Cần Thơ [Analysis of factors affecting online shopping behavior of Can Tho City consumers]. Tạp chí Khoa học Trường Đại học Cần Thơ, 30, 8-14.

Nguyen, H. D. H., Nguyen, M. T. B., & Nguyen, T. N. B. (2016). Nghiên cứu các yếu tố ảnh hưởng đến thái độ của người mua trong thị trường thương mại điện tử [Study the factors that influence buyers' attitudes in the e-commerce market]. Tạp chí Phát triển Khoa học và Công nghệ, 19, 68-80.

Nguyen, N., & Leblanc, G. (2001). Corporate image and corporate reputation in customer retention decisions in services. Journal of Retailing and Consumer Services, 8 (4), 227-236.

Nguyen, T. D. (2011). Phương pháp nghiên cứu khoa học trong kinh doanh [Scientific research method in business] . Hanoi, Vietnam: Nhà xuất bản Lao động - Xã hội.

Nguyen, T. D., Tran, N. D., & Pham, C. M. (2013). Đề xuất mô hình chấp nhận quảng cáo trực tuyến trên mạng xã hội ởViệt Nam [Proposing an acceptable model for online advertising on social networks in Vietnam]. Tạp chí Phát triển Khoa học và Công nghệ, 16, 5-19.

Nguyen, V. T. K., & Quach, N. T. K. (2013). Các nhân tố ảnh hưởng đến thái độ và ý định mua hàng trực tuyến tại Thành phố Nha Trang [Factors affecting attitudes and intention to buy online in Nha Trang City]. Tạp chí Khoa học - Công nghệ Thủy sản, 2, 155-161.

Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York, NY: McGraw-Hill.

Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York, NY: McGraw-Hill.

Okazaki, S. (2005). Mobile advertising adoption by multinationals: Senior executive initial responses. Internet Research, 15 (2), 160-180.

Pham, H. T. L., & Tran, M. N. P. (2014). Các nhân tố ảnh hưởng đến thái độ của người tiêu dùng trẻ đối với quảng cáo SMS [Factors influencing young consumers' attitudes toward SMS advertising]. Tạp chí Phát triển Kinh tế, 286, 89-108.

Pham, T. Q., & Nguyen, H. N. H. (2017). Các yếu tố ảnh hưởng đến sự thôi thúc mua hàng ngẫu hứng trực tuyến của người tiêu dùng TP.HCM [Factors affecting the urge to buy online impromptu of Ho Chi Minh City consumers]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh, 55 (4), 38-50.

Qureshi, I., Fang, Y., Ramsey, E., McCole, P., Ibbotson, P., & Compeau, D. (2009). Understanding online customer repurchasing intention and the mediating role of trust-An empirical investigation in two developed countries. European Journal of Information Systems, 18 (3), 205-222.

Reichheld, F. F., & Sasser, J. (1996). Zero defections: Quality come to services. Harvard Business Review, 68 (5), 105-111.

Sánchez-Fernández, R., & Iniesta-Bonillo, M. Á. (2007). The concept of perceived value: A systematic review of the research. Marketing Theory, 7 (4), 427-451.

Selnes, F. (1993). An examination of the effect of product performance on brand reputation, satisfaction and loyalty. European Journal of Marketing, 27 (9), 19-35.

Shavitt, S., Lowrey, P., & Haefner, J. (1998). Public attitudes toward advertising: More favorable than you might think. Journal of Advertising Research, 38 (4), 7-22.

Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). The theory of reasoned action: A meta-analysis of past research with recommendations for modifications and future research. Journal of Consumer Research, 15 (3), 325-343.

Shin, J. I., Chung, K. H., Oh, J. S., & Lee, C. W. (2013). The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea. International Journal of Information Management, 33 (3), 453-463.

Sinkovics, R. R., Pezderka, N., & Haghirian, P. (2012). Determinants of consumer perceptions toward mobile advertising - A comparison between Japan and Austria. Journal of Interactive Marketing, 26 (1), 21-32.

Steiger, J. H. (1990). Structural model evaluation and modification: An interval estimation approach. Multivariate Behavioral Research, 25 (2), 173-180.

Tsai, H. T., & Huang, H. C. (2007). Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers. Information & Management, 44 (3), 231-239.

Tsang, M. M., Ho, S. C., & Liang, T. P. (2004). Consumer attitudes toward mobile advertising: An empirical study. International Journal of Electronic Commerce, 8 (3), 65-78.

Tu, Y. T. H. (2015). Nghiên cứu các nhân tố tác động đến ý định mua sắm trực tuyến (online shopping) của người tiêu dung [Research the factors affecting the intention of online shopping (online shopping) of consumers]. Tạp chí KH - GD Trường Đại học Đông Á, 29-39.

Veloutsou, C., & Moutinho, L. (2009). Brand relationships through brand reputation and brand tribalism. Journal of Business Research, 62 (3), 314-322.

Wu, L. Y., Chen, K. Y., Chen, P. Y., & Cheng, S. L. (2014). Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective. Journal of Business Research, 67 (1), 2768-2776.

Yoon, E., Guffey, H. J., & Kijewski, V. (1993). The effects of information and company reputation on intentions to buy a business service. Journal of Business Research, 27 (3), 215-228.

Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52 (3), 2-22.

Zeng, F., Huang, L., & Dou, W. (2009). Social factors in user perceptions and responses to advertising in online social networking communities. Journal of Interactive Advertising, 10 (1), 1-13.

Zhang, Y., Fang, Y., Wei, K. K., Ramsey, E., McCole, P., & Chen, H. (2011). Repurchase intention in B2C e-commerce - A relationship quality perspective. Information & Management, 48 (6), 192-200.

Xem thêm