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13 (3) 2018

Các nhân tố tác động đến hợp tác lâu dài của nhà bán lẻ với nhà cung cấp


Tác giả - Nơi làm việc:
Phạm Thị Hồng Diệu - Trường Đại học Mở Thành phố Hồ Chí Min , Việt Nam
Nguyễn Văn Phương - Trường Đại học Quốc tế, Đại học Quốc gia Thành phố Hồ Chí Minh , Việt Nam
Tác giả liên hệ, Email: Phạm Thị Hồng Diệu - nvphuong@hcmiu.edu.vn

Tóm tắt
Sử dụng dữ liệu thu thập từ các siêu thị tại Thành phố Hồ Chí Minh, nghiên cứu này đánh giá dịch vụ cung ứng dưới góc nhìn của các nhà bán lẻ. Nghiên cứu dẫn đến cái nhìn rõ hơn các nhà bán lẻ đánh giá nhà cung cấp mang lại các chiến lược quan trọng và hoạt động giá trị đến cho các nhà bán lẻ như thế nào. Kết quả của nghiên cứu cho thấy một mối quan hệ hợp tác lâu dài được xây dựng dựa trên sự tin tưởng và cam kết từ các nhà bán lẻ. Khi nhà bán lẻ tin rằng các nhà cung cấp là trung thực, thiết tha và quan tâm đến kinh doanh của họ, họ sẽ cam kết hướng tới mối quan hệ kinh doanh lâu dài.

Từ khóa
chuỗi cung ứng; nhà bán lẻ; nhà cung cấp; quan hệ hợp tác lâu dài; siêu thị

Toàn văn:
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Tài liệu tham khảo

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