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13 (3) 2018

Chất lượng mối quan hệ giữa nhà sản xuất và nhà phân phối trong ngành nhựa ở Việt Nam


Tác giả - Nơi làm việc:
Hồ Thanh Phong - Trường Đại học Quốc tế Hồng Bàng , Việt Nam
Trần Văn Khoát - Trường Đại học Kinh tế Thành phố Hồ Chí Minh , Việt Nam
Tác giả liên hệ, Email: Trần Văn Khoát - vkhoat@gmail.com

Tóm tắt
Nghiên cứu này khám phá và kiểm định thang đo các thành phần, tác nhân, và kết quả của chất lượng mối quan hệ giữa nhà sản xuất và nhà phân phối trong bối cảnh ngành nhựa ở Việt Nam. Nghiên cứu định tính thông qua thảo luận tay đôi và thảo luận nhóm với 23 nhà sản xuất và nhà phân phối trong ngành nhựa ở Việt Nam. Nghiên cứu định lượng chính thức với 560 nhà phân phối ở Thành phố Hồ Chí Minh, một số tỉnh Miền Tây và Miền Đông Nam Bộ. Kết quả nghiên cứu cho thấy, ba yếu tố cấu thành nên chất lượng mối quan hệ là lòng tin, cam kết và sự hài lòng. Tiếp theo, chất lượng sản phẩm, chất lượng giao hàng, thông tin thị trường, sự giao tiếp, tương tác cá nhân và thăm viếng là những nhân tố ảnh hưởng đến chất lượng mối quan hệ. Cuối cùng, kết quả của mối quan hệ làm gia tăng hiệu quả kinh doanh và sự hợp tác cho hai bên.

Từ khóa
chất lượng mối quan hệ; ngành nhựa; nhà phân phối; nhà sản xuất; Việt Nam

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DOI: https://doi.org/10.46223/HCMCOUJS.econ.vi.13.3.498.2018
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