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14 (2) 2019

Tác động của trách nhiệm xã hội và giá trị thương hiệu đến hiệu quả tài chính: Trường hợp nhân viên ngành ngân hàng


Tác giả - Nơi làm việc:
Lê Phước Hương - Trường Đại học Cần Thơ , Việt Nam
Lưu Tiến Thuận - Trường Đại học Cần Thơ , Việt Nam
Tác giả liên hệ, Email: Lê Phước Hương - lphuong@ctu.edu.vn

Tóm tắt
Nghiên cứu nhằm xác định tác động của trách nhiệm xã hội (TNXH), giá trị thương hiệu đến hiệu quả tài chính (HQTC) của nhân viên ngành ngân hàng dựa vào lý thuyết các bên liên quan. Số liệu được thu thập từ 344 nhân viên đang làm việc tại 29 ngân hàng thương mại cổ phần (NHTMCP) ở Đồng bằng sông Cửu Long. Sử dụng phương pháp thống kê mô tả, kiểm định Cronbach’s Alpha, phân tích nhân tố khám phá EFA, phân tích nhân tố khẳng định CFA, phân tích mô hình cấu trúc tuyến tính SEM để giải thích dữ liệu. Kết quả cho thấy khía cạnh nhân viên, khía cạnh khách hàng và khía cạnh cổ đông của TNXH tác động đến HQTC. Khía cạnh nhân viên, khía cạnh đạo đức pháp lý và khía cạnh cổ đông của TNXH tác động tích cực đến giá trị thương hiệu, đồng thời giá trị thương hiệu tác động tích cực đến HQTC. Tuy nhiên, các tác động này có thể là trực tiếp hoặc gián tiếp. Dựa trên kết quả nghiên cứu, bài viết đề xuất một số hàm ý quản trị cho ngành ngân hàng để tăng cường giá trị thương hiệu và HQTC thông qua các hoạt động TNXH.

Từ khóa
giá trị thương hiệu hiệu quả tài chính; ngân hàng; trách nhiệm xã hội

Toàn văn:
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