Ý định sử dụng chai tái sử dụng của học sinh, sinh viên: Tiếp cận bằng mô hình quá trình song song mở rộng (EPPM)
Các tác giả
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Mã Văn Khôi
Trường Đại học Quốc tế, Thành phố Hồ Chí Minh Đại học Quốc gia Thành phố Hồ Chí Minh, Thành phố Hồ Chí Minh, VN
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Dương Phan Hiệp My
myphduong@gmail.com
Trường Đại học Quốc tế, Thành phố Hồ Chí Minh Đại học Quốc gia Thành phố Hồ Chí Minh, Thành phố Hồ Chí Minh, VNhttps://orcid.org/0009-0005-9755-4783
- Nguyễn Huỳnh Cẩm Tú
Trường Đại học Quốc tế, Thành phố Hồ Chí Minh Đại học Quốc gia Thành phố Hồ Chí Minh, Thành phố Hồ Chí Minh, VNDOI:
10.46223/HCMCOUJS.econ.vi.20.10.4529.2025Từ khóa:
EPPM; hành vi tiêu dùng bền vững; học sinh; sinh viên; PLS-SEM; ý định hành viPhân loại JEL:
M31; I23; Q01; C30Tóm tắt
Trong bối cảnh các vấn đề môi trường ngày càng nghiêm trọng, việc sử dụng chai tái sử dụng được xem là một hành vi tiêu dùng bền vững cần được thúc đẩy, đặc biệt trong nhóm học sinh, sinh viên- những người có ảnh hưởng lớn đến xu hướng tiêu dùng tương lai. Nghiên cứu này nhằm khẳng định các yếu tố tâm lý ảnh hưởng đến ý định sử dụng chai tái sử dụng của học sinh, sinh viên tại Việt Nam, dựa trên mô hình quá trình song song mở rộng (Extended Parallel Process Model - EPPM). Dữ liệu được thu thập từ 299 học sinh, sinh viên thông qua phương pháp chọn mẫu có mục đích (purposive sampling) và được phân tích bằng phương pháp PLS-SEM. Kết quả cho thấy các yếu tố như Mức độ nghiêm trọng được cảm nhận, Năng lực tự thân, và Hiệu quả hành động có ảnh hưởng tích cực tới ý định hành vi. Ngoài ra, Mức độ nghiệm động được cảm nhận đóng vai trò điều tiết cho tác động giữa năng lực tự thân và ý định hành vi. Những phát hiện này gợi ý rằng các chiến dịch truyền thông cần nhấn mạnh vào năng lực hành động cá nhân và hiệu quả tích cực của hành vi thay vì chỉ tập trung vào việc cảnh báo nguy cơ môi trường.Tải xuống
Dữ liệu tải xuống chưa có sẵn.Tài liệu tham khảo
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Các tệp bổ sung
Ngày nộp: 28-06-2025Ngày duyệt đăng: 03-10-2025Ngày xuất bản: 08-10-2025Thống kê truy cập
Trang tóm tắt: 111 PDF: 107 (English): 0 Appendix: 26Cách trích dẫn
Khôi, M. V., My, D. P. H., & Tú, N. H. C. (2025). Ý định sử dụng chai tái sử dụng của học sinh, sinh viên: Tiếp cận bằng mô hình quá trình song song mở rộng (EPPM). TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, 20(10), 102–117. https://doi.org/10.46223/HCMCOUJS.econ.vi.20.10.4529.2025Tải xuống trích dẫnGiấy phép
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- Nguyễn Huỳnh Cẩm Tú