Thương hiệu cá nhân: Cơ hội nghề nghiệp cho sinh viên kinh doanh

Adotey, J. A., Obinnim, E., & Pongo, N. A. (2016). The relationship between clothes and first impressions: Benefits and adverse effects on the individual. International Journal of Innovative Research and Advanced Studies, 3(12), 229-250.

Anderson, N. H. (1960). Application of a linear model to a personality-impression task. Journal of Abnormal and Social Psychology, 62(3), 589-594.

Angerosa, O. N. (2014). Clothing as communication: How person perception and social identity impact first impressions made by clothing. Rochester Institute of Technology, Rochester, 2.

Azzah, F. (2020). Analisis Personal Branding Entrepreneurship Sandiaga Salahuddin Uno dalam Menumbuhkan Motivasi Berwirausaha Mahasiswa Universitas Mercu Buana [Doctoral dissertation]. Universitas Mercu Buana Jakarta.

Baltezarevic, R., & Milovanovic, S. (2014). Personal branding. Management, Marketing and Communication: Current and  Future Trends, Article 245.

Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. 

Barrick, M. R., Dustin, S. L., Giluk, T. L., Stewart, G. L., Shaffer, J. A., & Swider, B. W. (2012). Candidate characteristics driving initial impressions during rapport building: Implications for employment interview validity. Journal of Occupational and Organizational Psychology, 85(2), 330-352.

Barrick, M. R., Swider, B. W., & Stewart, G. L. (2010). Initial evaluations in the interview: Relationships with subsequent interviewer evaluations and employment offers. Journal of Applied Psychology, 95(6), 1163-1172.

Bayless, M. L. (2004). Change the placement, the pace, and the preparation for the oral presentation. Business Communication Quarterly, 67(2), 222-225.

Bergen, L., Grimes, T., & Potter, D. (2005). How attention partitions itself during simultaneous message presentations. Human Communication Research, 31(3), 311-336.

Bhargave, R., & Montgomery, N. V. (2013). The social context of temporal sequences: Why first impressions shape shared experiences. Journal of Consumer Research, 40(3), 501-517.

Biesanz, J. C., Human, L. J., Paquin, A. C., Chan, M., Parisotto, K. L., & Sarracino, J. (2011). Do we know when our impressions of others are valid? Psychological Science, 22(6), 806-813.

Bolino, M., Long, D., & Turnley, W. (2016). Impression management in organizations: Critical questions, answers, and areas for future research. Annual Review of Organizational Psychology and Organizational Behavior, 3(1), 377-406.

Bourhis, J., & Allen, M. (1998). The role of feedback in learning presentation skills. Communication Education, 47(3), 205-217.

Cheah, J. H., Magno, F., & Cassia, F. (2024). Reviewing the SmartPLS 4 software: The latest features and enhancements. Journal of Marketing Analytics, 12(1), 97-107. https://doi.org/10.1057/s41270-023-00266-y

Chisty, K. K. S., Uddin, G. M., & Ghosh, S. K. (2007). The business graduate employability in Bangladesh: Dilemma and expected skills by corporate world. BRAC University Journal, 4(1), 1-8.

Chowdhury, T. A., & Miah, M. K. (2019). Perceptions of students and employers regarding employability skills for entry-level positions in marketing and sales. Australian Journal of Career Development, 28(1), 3-13.

Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Lawrence Erlbaum Associates.

De Grez, L. (2009). Optimizing the instructional environment to learn presentation skills [Doctoral dissertation]. Ghent University.

Deci, E. L., & Ryan, R. M. (2000). The “what” and “why” of goal pursuits: Human needs and the self-determination of behavior. Psychological Inquiry, 11(4), 227-268.

Florea, L. (2007). Dispositional and situational predictors of confirmatory behavior in the employment interview. University of Missouri-Columbia.

Florea, L., Valcea, S., Hamdani, M. R., & Dougherty, T. W. (2018). From first impressions to selection decisions: The role of dispositional cognitive motivations in the employment interview. Personnel Review, 48(1), 249-272.

Forsyth, D. R. (1985). Individual differences in information integration during moral judgment. Journal of Personality and Social Psychology, 49(1), Article 264.

Fugate, M., Kinicki, A. J., & Ashforth, B. E. (2004). Employability: A psycho-social construct, its dimensions and applications. Journal of Vocational Behavior, 65(1), 14-38.

Gehl, R. W. (2011). Ladders, samurai, and blue collars: Personal branding in Web 2.0. First Monday, 16(9), 78-87.

Goffman, E. (1959a). The moral career of the mental patient. Psychiatry, 22(2), 123-142.

Goffman, E. (1959b). The presentation of self in everyday life. Doubleday.

González-Romá, V., Gamboa, J. P., & Peiró, J. M. (2018). University graduates’ employability, employment status, and job quality. Journal of Career Development, 45(2), 132-149.

Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2018). Personal branding: Interdisciplinary systematic review and research agenda. Frontiers in Psychology, 9, Article 2238. https://doi.org/10.3389/fpsyg.2018.02238 

Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2019). Get noticed to get ahead: The impact of personal branding on career success. Frontiers in Psychology, 10, Article 2662. https://doi.org/10.3389/fpsyg.2019.02662

Götz, O., Liehr-Gobbers, K., & Krafft, M. (2010). Evaluation of structural equation models using the Partial Least Squares (PLS) approach. In Handbook of partial least squares (pp. 691-711). Springer.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Pearson. 

Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage.

Hair, J. F., Hult, G. T. M., Ringle, C., Sarstedt, M., & Thiele, K. O. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) using R. Springer.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24.

Hamilton, D. L., & Zanna, M. P. (1974). Context effects in impression formation. Journal of Personality and Social Psychology, 29(5), 649-654.

Harizah, Z., Kusairi, S., & Latifah, E. (2020). Student’s critical thinking skills in interactive demonstration learning with web based formative assessment. In Journal of physics: Conference series (Vol. 1567, No. 4, p. 042038). IOP Publishing.

Hearn, A. (2008). ‘Meat, mask, burden’: Probing the contours of the branded self. Journal of Consumer Culture, 8(2), 197-217.

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. 

Hillage, J., & Pollard, E. (1998). Employability: Developing a framework for policy analysis (Vol. 107). DFEE.

Howlett, N., Pine, K., Orakçıoğlu, I., & Fletcher, B. (2013). The influence of clothing on first impressions: Rapid and positive responses in judgments of trustworthiness and competence. Journal of Fashion Marketing and Management, 17(1), 38-48.

Jensen, K. K., & Harris, V. (1999). The public speaking portfolio. Communication Education, 48(3), 211-227.

Khedher, M. (2019). Conceptualizing and researching personal branding effects on employability. Journal of Brand Management, 26(2), 99-109.

Klimmt, C., Hartmann, T., & Schramm, H. (2006). Parasocial interactions and relationships. Psychology of Entertainment, 291(1), 301-314.

Korda, M. (1975). Power! How to get it, how to use it. Random House.

Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online personal branding: Processes, challenges, and implications. Journal of Interactive Marketing, 25(1), 37-50. 

Latifah, E., & Prazetya, D. (2024). Pelatihan digital literacy dan personal branding bagi mahasiswa ekonomi syariah. Jurnal Pengabdian Masyarakat Berkarya, 3(6), 274-285.

Leonardelli, G. J., Pickett, C. L., & Brewer, M. B. (2010). Optimal distinctiveness theory: A framework for social identity, social cognition, and intergroup relations. In Advances in experimental social psychology (Vol. 43, pp. 63-113). Academic Press.

Littrell, M. A., Damhorst, M. L., & Littrell, J. M. (1990). Clothing interests, body satisfaction, and eating behavior of adolescent females: Related or independent dimensions? Adolescence, 25(97), Article 77.

Molloy, J. T. (1975). Dress for success. Warner Books.

Naumann, L. P., Vazire, S., Rentfrow, P. J., & Gosling, S. D. (2009). Personality judgments based on physical appearance. Personality and Social Psychology Bulletin, 35(12), 1661-1671.

Nguyen, M. T. H., Tran, S. L., Nguyen, D. T. T., Vu, G. T. H., & Nguyen, C. T. K. (2023). Building personal branding: The impact of self-expression, social interaction, and personal value. VNU Journal of Economics and Business, 3(4), 88-98.

Nguyen, V. N. T., Tran, C. N. N., Dinh, T. H., & Nguyen, K. T. (2024). Building personal branding from the reality of university students using dating apps. Profesi Humas, 9(1), 67-89.

Olson, D. R. (1977). From utterance to text: The bias of language in speech and writing. Harvard Educational Review, 47(3), 257-281.

Pagis, M., & Ailon, G. (2017). The paradoxes of self-branding: An analysis of consultants’ professional web pages. Work and Occupations, 44(3), 243-267.

Parmentier, M. A., Fischer, E., & Reuber, A. R. (2013). Positioning person brands in established organizational fields. Journal of the Academy of Marketing Science, 41(3), 373-387.

Pera, R., & Viglia, G. (2016). Exploring how video digital storytelling builds relationship experiences. Psychology & Marketing, 33(12), 1142-1150.

Philbrick, J. L., & Cleveland, A. D. (2015). Personal branding: Building your pathway to professional success. Medical Reference Services Quarterly, 34(2), 181-189.

Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879-891.

Rampersad, H. K. (2008). A new blueprint for powerful and authentic personal branding. Performance Improvement, 47(6), 34-37.

Rampersad, H. K. (2009). Authentic personal branding: A new blueprint for building and aligning a powerful leadership brand. Information Age Publishing.

Rangarajan, D., Gelb, B. D., & Vandaveer, A. (2017). Strategic personal branding-And how it pays off. Business Horizons, 60(5), 657-666.

Rehman, S., & Mehmood, A. (2014). Employability skills: The need of the graduates and the employer. VSRD International Journal of Business and Management Research, 4(4), 133-138.

Rucker, M., Taber, D., & Harrison, A. (1981). The effect of clothing variation on first impressions of female job applicants: What to wear when. Social Behavior and Personality: an international journal, 9(1), 53-64.

Ryan, R. M., & Deci, E. L. (2000). Intrinsic and extrinsic motivations: Classic definitions and new directions. Contemporary educational psychology, 25(1), 54-67

Sarstedt, M., Ringle, C. M., & Hair, J. F. (2017). Partial least squares structural equation modeling. In Handbook of market research (pp. 1-40). Springer.

Scheidt, S., Gelhard, C., & Henseler, J. (2020). Old practice, but young research field: A systematic bibliographic review of personal branding. Frontiers in Psychology, 11, Article 1809. https://doi.org/10.3389/fpsyg.2020.01809

Shuker, L. (2014). ‘It’ll look good on your personal statement’: Self-marketing amongst university applicants in the United Kingdom. British Journal of Sociology of Education, 35(2), 224-243.

Springbett, B. M. (1958). Factors affecting the final decision in the employment interview. Canadian Journal of Psychology, 12(1), 13-22.

Srivastava, A., & Khare, M. (2012). Skills for employability: South Asia. National University of Educational Planning and Administration (NUEPA).

Swider, B. W., & Barrick, M. R. (2016). Searching for the right fit: Development of applicant person-organization fit perceptions during the recruitment process. Journal of Applied Psychology, 101(6), 925-940.

Sarstedt, M., Ringle, C. M., & Hair, J. F. (2017). Treating unobserved heterogeneity in PLS SEM: A multi-method approach. In Partial least squares path modeling: Basic concepts, methodological issues and applications (pp. 197-217). Cham: Springer International Publishing.

Tổng cục Thống kê. (2024). Thông cáo báo chí về tình hình lao động, việc làm quý 2 và 06 tháng đầu năm 2024 [Press release on labor and employment situation in the second quarter and first 06 months of 2024]. Bộ Kế hoạch và Đầu tư.

Tran, L. T. T., Nguyen, T. H. M., & Hoang, T. T. (2022). The actual situation of building a personal brand in social networks of students at Vietnam National University Ho Chi Minh City for finding part-time jobs. Journal of Social Sciences and Humanities, 6(1), 1443-1452.

Tucker, B. P., & McCarthy, A. M. (2001). Presentation aids and public speaking. Communication Education, 50(4), 458-463.

Vallas, S. P., & Christin, A. (2018). Work and identity in an era of precarious employment: How workers respond to “personal branding” discourse. Work and Occupations, 45(1), 3-37.

Van Iddekinge, C. H., & Roth, P. L. (2011). Are first impressions lasting impressions? Journal of Applied Psychology, 96(2), 285-293.

Vanhercke, D., De Cuyper, N., Peeters, E., & De Witte, H. (2014). Defining perceived employability: A psychological approach. Personnel Review, 43(4), 592-605.

Varghese, F. P., Hardin, E. E., & Bauer, R. L. (2009). Factors influencing the employability of Latinos: The roles of ethnicity, criminal history, and qualifications. Race and Social Problems, 1(3), 171-181.

Vo, Y. T. N. (2023). Mối quan hệ giữa xây dựng thương hiệu cá nhân và khả năng được tuyển dụng của sinh viên đại học khối ngành Kinh Doanh [The relationship between personal branding and employability of business university students] [Doctoral dissertation]. Ho Chi Minh Open University.

Waller, T. (2020). Personal brand management. Springer.

Williams, J., & MacKinnon, D. P. (2008). Resampling and distribution of the product methods for testing indirect effects in complex models. Structural Equation Modeling, 15(1), 23-51.

Wong, K. K. K. (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques using SmartPLS. Marketing Bulletin, 24(1), 1-32.

Zebrowitz, L. A. (2017). First impressions from faces. Oxford University Press.

Zhao, X., Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197-206.

Xem thêm