Hành vi mua hàng xuyên biên giới đối với hàng hóa từ Hoa Kỳ và Trung Quốc: Trường hợp người tiêu dùng Việt Nam

Abosag, I., & Farah, M. F. (2014). The influence of religiously motivated consumer boycotts on brand image, loyalty, and product judgment. European Journal of Marketing, 48(11/12), 2262-2283. https://doi.org/10.1108/EJM-12-2013-0737

Arslan, Y., Yilmaz, A., Aykac, O. S., & Ozsoy, E. (2023). Reliability and validity of the Turkish version of short fom consumer need for uniqueness scale. Marketing and Management of Innovations, 14(2), 34-43. https://doi.org/10.21272/mmi.2023.2-04

Balabanis, G., Diamantopoulos, A., Mueller, R. D., & Melewar, T. C. (2001). The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies. Journal of International Business Studies, 32, 157-175. https://doi.org/10.1057/palgrave.jibs.8490943

Bigné, J. E., & Andreu, L. (2004). Emotions in segmentation: An empirical study. Annals of Tourism Research, 31(3), 682-696. https://doi.org/10.1016/j.annals.2003.12.018

Bộ Công Thương - Cục Thương mại điện tử và Kinh tế số. (2023). Sách trắng Thương mại điện tử Việt Nam 2023 [Vietnam E-commerce white paper 2023]. https://valoma.vn/wp-content/uploads/2024/05/BCTMDT2023-file-31-1-pdf.pdf

Bui, V. N., & Ha, G. N. K. (2019). The impact of perceived brand globalness on consumers’ purchase intention and the moderating role of consumer ethnocentrism: An evidence from Vietnam. Journal of International Consumer Marketing, 32(1), 47-68. https://doi.org/10.1080/08961530.2019.1619115

Carrillat, F. A., Jaramillo, F., & Mulki, J. P. (2009). Examining the impact of service quality: A meta-analysis of empirical evidence. Journal of Marketing Theory and Practice, 17(2), 95-110. http://doi.org/10.2753/MTP1069-6679170201

Chang, M. K., Cheung, W., & Tang, M. (2013). Building trust online: Interactions among trust building mechanisms. Information & Management, 50(7), 439-445. http://doi.org/10.1016/j.im.2013.06.003

Chaudhry, N. I., Mughal, S. A., Chaudhry, J. I., & Bhatti, U. T. (2021). Impact of consumer ethnocentrism and animosity on brand image and brand loyalty through product judgment. Journal of Islamic Marketing, 12(8), 1477-1491. https://doi.org/10.1108/JIMA-03-2019-0057

Chen, C. F., & Kao, Y. L. (2010). Relationships between process quality, outcome quality, satisfaction, and behavioural intentions for online travel agencies-evidence from Taiwan. The Service Industries Journal, 30(12), 2081-2092. http://doi.org/10.1080/026 42060903191108

Chen, N., & Yang, Y. (2021). The impact of customer experience on consumer purchase intention in cross-border e-commerce - taking network structural embeddedness as mediator variable. Journal of Retailing and Consumer Services, 59, Article 102344. https://doi.org/10.1016/j.jretconser.2020.102344

Cheng, X., Su, L., & Zarifis, A. (2019). Designing a talents training model for cross-border e-commerce: A mixed approach of problem-based learning with social media. Electronic Commerce Research, 19(4), 801-822. https://doi.org/10.1007/s10660-019-09341-y

Cohen, J. (2013). Statistical power analysis for the behavioral sciences (2nd ed.). Routledge. https://doi.org/10.4324/9780203771587

Cui, Y., Mou, J., Cohen, J., & Liu, Y. (2019). Understanding information system success model and valence framework in sellers’ acceptance of cross-border e-commerce: A sequential multi-method approach. Electronic Commerce Research, 19, 885-914. https://doi.org/10.1007/s10660-019-09331-0

Cui, Y., Mou, J., Cohen, J., Liu, Y., & Kurcz, K. (2020). Understanding consumer intentions toward cross-border m-commerce usage: A psychological distance and commitment-trust perspective. Electronic Commerce Research and Applications, 39, Article 100920. https://doi.org/10.1016/j.elerap.2019.100920

De Matos, C. A., & Rossi, C. A. V. (2008). Word-of-mouth communications in marketing: A meta-analytic review of the antecedents and moderators. Journal of the Academy of Marketing Science, 36, 578-596. https://doi.org/10.1007/s11747-008-0121-1

DeLone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information systems success: A ten-year update. Journal of Management Information Systems, 19(4), 9-30. http://doi.org/10.1080/07421222.2003.11045748

Dey, B., Mathew, J., & Chee-Hua, C. (2020). Influence of destination attractiveness factors and travel motivations on rural homestay choice: The moderating role of need for uniqueness. International Journal of Culture, Tourism and Hospitality Research, 14(4), 639-666. https://doi.org/10.1108/IJCTHR-08-2019-0138

Dirgantari, P. D., Hidayat, Y. M., Mahphoth, M. H., & Nugraheni, R. (2020). Level of use and satisfaction of e-commerce customers in Covid-19 pandemic period: An Information System Success Model (ISSM) approach. Indonesian Journal of Science and Technology, 5(2), 261-270. https://doi.org/10.17509/ijost.v5i2.24617

Ercis, A., & Celik, B. (2019). The subtle interplay of competing subjective norms, affinity and animosity in consumer aversion or inclination to foreign goods. Journal of Global Strategic Management, 13(2), 5-12. http://doi.org/10.20460/JGSM.2020.277

Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúniga, M. A. (2021). Is country affinity applicable for domestic brands? The role of nation sentiment on consumers’ self-brand connection with domestic vs foreign brands. Asia Pacific Journal of Marketing and Logistics, 33(3), 731-754. http://doi.org/10.1108/APJML-11-2019-0656

Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context. Internet Research, 27(4), 772-785. http://doi.org/10.1108/IntR-06-2016-0164

Giao, H., Vuong, B., & Quan, T. (2020). The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam. Uncertain Supply Chain Management, 8(2), 351-370. http://doi.org/10.5267/j.uscm.2019.11.004

Ginting, Y., Chandra, T., Miran, I., & Yusriadi, Y. (2023). Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation. International Journal of Data and Network Science, 7(1), 329-340. https://doi.org/10.5267/j.ijdns. 2022.10.001

Gorla, N., Somers, T. M., & Wong, B. (2010). Organizational impact of system quality, information quality, and service quality. The Journal of Strategic Information Systems, 19(3), 207-228. https://doi.org/10.1016/j.jsis.2010.05.001

Gui, H., Rahardja, U., Yang, X., & Yan, Y. (2022). Ability orientation or good character? Moderated mediation mechanism to determine the impact of telepresence on consumer purchasing intention in cross-border E-commerce. Frontiers in Psychology, 13, Article 883101. https://doi.org/10.3389/fpsyg.2022.883101

Guo, G., Tu, H., & Cheng, B. (2018). Interactive effect of consumer affinity and consumer ethnocentrism on product trust and willingness-to-buy: A moderated-mediation model. Journal of Consumer Marketing, 35(7), 688-697. http://doi.org/10.1108/JCM-06-2017-2239

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sartedt, M. (2016). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). SAGE Publications.

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203

Halim, R. E., & Zulkarnain, E. A. U. (2017). The effect of consumer affinity and country image toward willingness to buy. Journal of Distribution Science, 15(4), 15-23. http://doi.org/10.15722/jds.15.4.201704.15

Han, B., Kim, M., & Lee, J. (2018). Exploring consumer attitudes and purchasing intentions of cross-border online shopping in Korea. Journal of Korea Trade, 22(2), 86-104. https://doi.org/10.1108/JKT-10-2017-0093

Han, L., Ma, Y., Addo, P. C., Liao, M., & Fang, J. (2023). The role of platform quality on consumer purchase intention in the context of cross-border e-commerce: The evidence from Africa. Behavioral Sciences, 13(5), Article 385. https://doi.org/10.3390/bs13050385

Han, Y. S., & Kim, J. H. (2021). Performing arts and sustainable consumption: Influences of consumer perceived value on ballet performance audience loyalty. Journal of Psychology in Africa, 31(1), 32-42. https://doi.org/10.1080/14330237.2020.1871240

Haque, A., Anwar, N., Yasmin, F., Sarwar, A., Ibrahim, Z., & Momen, A. (2015). Purchase intention of foreign products: A study on Bangladeshi consumer perspective. Sage Open, 5(2), 1-12. https://doi.org/10.1177/2158244015592680

Hazarika, B. B., & Mousavi, R. (2021). Review of cross-border e-commerce and directions for future research. Journal of Global Information Management (JGIM), 30(2), 1-18. https://doi.org/10.4018/JGIM.20220301.oa1

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115-135. https://doi.org/10.1007/s11747-014-0403-8

Huang, S. L., & Chang, Y. C. (2019). Cross-border e-commerce: Consumers’ intention to shop on foreign websites. Internet Research, 29(6), 1256-1279. https://doi.org/10. 1108/INTR-11-2017-0428

Josiassen, A. (2011). Consumer disidentification and its effects on domestic product purchases: An empirical investigation in the Netherlands. Journal of Marketing, 75(2), 124-140. https://doi.org/10.1509/jm.75.2.125

Kim, C., Yan, X., Kim, J., Terasaki, S., & Furukawa, H. (2022). Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter? Journal of Retailing and Consumer Services, 69, Article 103123. https://doi.org/10.1016/j.jretconser.2022.103123

Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544-564. https://doi.org/10.1016/j.dss. 2007.07.001

Kim, Y. H., Kim, D. J., & Wachter, K. (2013). A study of Mobile user Engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention. Decision Support Systems, 56, 361-370. https://doi.org/10.1016/j.dss.2013.07.002

Knight, D. K., & Young Kim, E. (2007). Japanese consumers’ need for uniqueness: Effects on brand perceptions and purchase intention. Journal of Fashion Marketing and Management: An International Journal, 11(2), 270-280. https://doi.org/10.1108/1361 2020710751428

Kumar, V., & Ayodeji, O. G. (2021). E-retail factors for customer activation and retention: An empirical study from Indian e-commerce customers. Journal of Retailing and Consumer Services, 59, Article 102399. https://doi.org/10.1016/j.jretconser.2020.102399

Kuncoro, W., & Suriani, W. O. (2018). Achieving sustainable competitive advantage through product innovation and market driving. Asia Pacific Management Review, 23(3), 186-192. https://doi.org/10.1016/j.apmrv.2017.07.006

Ladhari, R., & Michaud, M. (2015). eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions. International Journal of Hospitality Management, 46, 36-45. https://doi.org/10.1016/j.ijhm.2015.01.010

Liang, B., & He, Y. (2012). The effect of culture on consumer choice: The need for conformity vs. the need for uniqueness. International Journal of Consumer Studies, 36(3), 352-359. http://doi.org/10.1111/j.1470-6431.2011.01013.x

Lin, C. H., & Wang, W. C. (2012). Effects of authenticity perception, hedonics, and perceived value on ceramic souvenir-repurchasing intention. Journal of Travel & Tourism Marketing, 29(8), 779-795. https://doi.org/10.1080/10548408.2012.730941

Lo, A. S., & Wu, C. (2014). Effect of consumption emotion on hotel and resort spa experience. Journal of Travel & Tourism Marketing, 31(8), 958-984. https://doi.org/10.1080/10548408.2014.895692

McKnight, D. H., Lankton, N. K., Nicolaou, A., & Price, J. (2017). Distinguishing the effects of B2B information quality, system quality, and service outcome quality on trust and distrust. The Journal of Strategic Information Systems, 26(2), 118-141. http://doi.org/10.1016/j.jsis.2017.01.001

Moody, G. D., Lowry, P. B., & Galletta, D. F. (2017). It’s complicated: Explaining the relationship between trust, distrust, and ambivalence in online transaction relationships using polynomial regression analysis and response surface analysis. European Journal of Information Systems, 26(4), 379-413. http://doi.org/10.1057/s41303-016-0027-9

Moon, M. A., Javaid, B., Kiran, M., Awan, H. M., & Farooq, A. (2018). Consumer perceptions of counterfeit clothing and apparel products attributes. Marketing Intelligence & Planning, 36(7), 794-808. https://doi.org/10.1108/MIP-11-2017-0272

Nes, E. B., Yelkur, R., & Silkoset, R. (2014). Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts. International Business Review, 23(4), 774-784. https://doi.org/10.1016/j. ibusrev.2013.11.009

Nguyen, C. Q., Nguyen, T.  A. M., & Tran, P. (2024). Assessing the critical determinants of cross-border E-commerce adoption intention in Vietnamese small and medium-sized enterprises: PLS-SEM algorithm approach. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), Article 100257. https://doi.org/10.1016/j.joitmc.2024. 100257

Nguyen, T. N., & Pham, N. T. (2021). Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers. Cogent Business and Management, 8(1), Article 1884345. https://doi.org/10.1080/23311975.2021.1884345

Nguyen, T., Nguyen, T., & Barrett, N. (2008). Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products: Evidence from Vietnam. Journal of Consumer Behaviour, 7(1), 88-100. https://doi.org/10.1002/cb.238

Oberecker, E. M., & Diamantopoulos, A. (2011). Consumers’ emotional bonds with foreign countries: Does consumer affinity affect behavioral intentions? Journal of International Marketing, 19(2), 45-72. https://doi.org/10.1509/jimk.19.2.45

Oberecker, E. M., Riefler, P., & Diamantopoulos, A. (2008). The consumer affinity construct: Conceptualization, qualitative investigation, and research agenda. Journal of International Marketing, 16(3), 23-56. http://doi.org/10.1509/jimk.16.3.23

Ou, C. X., & Sia, C. L. (2010). Consumer trust and distrust: An issue of website design. International Journal of Human-Computer Studies, 68(12), 913-934. https://doi.org/10.1016/j.ijhcs.2010.08.003

Park, C. H., & Kim, Y. G. (2003). Identifying key factors affecting consumer purchase behavior in an online shopping context. International Journal of Retail & Distribution Management, 31(1), 16-29. https://doi.org/10.1108/09590550310457818

Purnamasari, I., & Suryandari, R. T. (2023). Effect of e-service quality on e-repurchase intention in Indonesia online shopping: E-satisfaction and e-trust as mediation variables. European Journal of Business and Management Research, 8(1), 155-161. https://doi.org/10.24018/ejbmr.2023.8.1.1766

Ramadania, R., Suh, J., Rosyadi, R., Purmono, B. B., & Rahmawati, R. (2023). Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics. Cogent Business & Management, 10(2), Article 2229551. https://doi.org/10.1080/23311975.2023.2229551

Rasoolimanesh, S. M., Ringle, C. M., Sarstedt, M., & Olya, H. (2021). The combined use of symmetric and asymmetric approaches: Partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis. International Journal of Contemporary Hospitality Management, 33(5), 1571-1592. https://doi.org/10.1108/IJ CHM-10-2020-1164

Reguia, C. (2014). Product innovation and the competitive advantage. European Scientific Journal, 1(1), 140-157.

Ringle, C. M., Wende, S., & Becker, J. M. (2022). SmartPLS 4. Oststeinbek: SmartPLS GmbH. http://www.smartpls.com

Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality and customer satisfaction on customer behavior in online shopping. Heliyon, 5(10), Article e02690. https://doi.org/10.1016/j.heliyon.2019.e02690

Rizwan, M., Aslam, A., ur Rahman, M., Ahmad, N., Sarwar, U., & Asghar, T. (2013). Impact of green marketing on purchase intention: An empirical study from Pakistan. Asian Journal of Empirical Research, 3(2), 87-100.

Saha, P., Nath, A. K., & Salehi‐Sangari, E. (2012). Evaluation of government e‐tax websites: An information quality and system quality approach. Transforming Government: People, Process and Policy, 6(3), 300-321. https://doi.org/10.1108/17506161211251281

Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial least squares structural equation modeling. In Handbook of market research (pp. 587-632). Springer International Publishing. https://doi.org/10.1007/978-3-319-57413-4_15

Suh, Y. (2014). A study on consumers’ regulatory focus as a determinant of perceived value of online shopping mall VMD. Management & Information Systems Review, 33(5), 213-232. http://doi.org/10.29214/damis.2014.33.5.012

Tran, L. T. N., & Tran, T. T. (2024). Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in Vietnam. Innovative Marketing, 20(2), 116-127. http://doi.org/10.21511/im.20(2).2024.10

Tran, T. T. (2025). Khuynh hướng nghiên cứu thương mại xuyên biên giới từ góc độ phân tích trắc lượng thư mục [A bibliometric analysis of trend in cross-border e-commerce]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 20(5), 3-19. https://doi.org/10.46223/HCMCOUJS.econ.vi.20.5.3900.2025

Tran, T. T., & Hoang, L. V. (2025). The influence of sociopsychosocial factors on product judgments and willingness to buy foreign products of Generation Z in Vietnam’s cross-border e-commerce. Innovative Marketing, 21(1), 197-211. https://doi.org/10.21511/im.21(1).2025.16

Van Everdingen, Y. M., Sloot, L. M., van Nierop, E., & Verhoef, P. C. (2011). Towards a further understanding of the antecedents of retailer new product adoption. Journal of Retailing, 87(4), 579-597. https://doi.org/10.1016/j.jretai.2011.09.003

Vaughan, G. M., & Hogg, M. A. (2011). Social psychology (6th ed.). Pearson Australia.

Wolf, M., Ritz, W., & McQuitty, S. (2023). The role of affinity for prosumption experiences and values. Journal of Consumer Behaviour, 22(1), 43-55. https://doi.org/10.1002/cb.2105

Wongtada, N., Rice, G., & Bandyopadhyay, S. K. (2012). Developing and validating affinity: A new scale to measure consumer affinity toward foreign countries. Journal of International Consumer Marketing, 24(3), 147-167. http://doi.org/10.1080/08961530. 2012.682037

Wu, J. F., & Chang, Y. P. (2016). Multichannel integration quality, online perceived value and online purchase intention: A perspective of land-based retailers. Internet Research, 26(5), 1228-1248. http://doi.org/10.1108/IntR-04-2014-0111

Yadav, S., & Kishor, N. (2024). Global vs local: A choice influenced by consumer ethnocentrism level. NMIMS Management Review, 31(4), 240-255. https://doi.org/10.1177/09711023241 230371

Yang, J., Gu, Y., & Cen, J. (2011). Festival tourists’ emotion, perceived value, and behavioral intentions: A test of the moderating effect of festivalscape. Journal of Convention & Event Tourism, 12(1), 25-44. https://doi.org/10.1080/15470148.2010.551292

Yang, X. (2020). Influence of informational factors on purchase intention in social recommender systems. Online Information Review, 44(2), 417-431. https://doi.org/10.1108/OIR-12-2016-0360

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services marketing: Integrating customer focus across the firm. McGraw-Hill.

Zeugner-Roth, K. P., Žabkar, V., & Diamantopoulos, A. (2015). Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior: A social identity theory perspective. Journal of International Marketing, 23(2), 25-54. https://doi.org/10.1509/jim.14.0038

Zhou, T. (2013). An empirical examination of continuance intention of mobile payment services. Decision support systems, 54(2), 1085-1091. https://doi.org/10.1016/j.dss.2012.10.034

Zhu, W., Mou, J., & Benyoucef, M. (2019). Exploring purchase intention in cross-border E-commerce: A three stage model. Journal of Retailing and Consumer Services, 51, 320-330. https://doi.org/10.1016/j.jretconser.2019.07.004

Xem thêm