Vai trò của virtual try-on và digital marketing trong việc hình thành ý định mua sắm trên các sàn thương mại điện tử

Adomavicius, G., & Tuzhilin, A. (2005). Toward the next generation of recommender systems: A survey of the state-of-the-art and possible extensions. IEEE Transactions on Knowledge and Data Engineering, 17(6), 734-749.

Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), Article 411.

Askegaard, S., Merunka, D. R., & Sirgy, M. J. (2008). Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference. Journal of Business Research, 61(10), 1027-1029.

Avcilar, M. Y., & Özsoy, T. (2015). Determining the effects of perceived utilitarian and hedonic value on online shopping intentions. International Journal of Marketing Studies, 7(6), 27-49.

Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.

Bali, I. N. A. P., & Darma, G. S. (2019). Testing the readiness of modern management-based village management to face the era of the industrial revolution 4.0. Jurnal Manajemen Bisnis, 16(2), 1-13.

Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2, 159-170.

Bleier, A., & Eisenbeiss, M. (2015). The importance of trust for personalized online advertising. Journal of Retailing, 91(3), 390-409.

Bob, F., & Muhamad, D. J. (2019). EWOW’S strength on brand image and brand trust and its’ impact on interest to buy iphone smartphone products. International Journal of Innovation, Creativity and Change, 9(12), 79-93.

Bộ Công Thương. (2023). Sách trắng Thương mại điện tử Việt Nam 2023 [Vietnam E-Commerce White Paper 2023]. Cục Thương Mại Điện Tử Và Kinh Tế Số.

Chaffey, D. (2010). E-marketing and Internet marketing definition. http://www.davechaffey.com/Internet-Marketing/C1-Introduction/E-marketing-Internet-markeitng-definition

Chaffey, D., Ellis-Chadwick, F., & Mayer, R. (2009). Internet marketing: Strategy, implementation and practice. Pearson Education.

Chen, M., Zhang, X., & Wang, F. (2015). Impact of attributes inconsistency of online review on product sales. East China Economic Management, 29(5), 147-153.

Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597-600.

Deloitte. (2023). Digital Consumer Trends 2023: Understanding the evolving digital consumer. https://www.deloitte.com/no/no/Industries/tmt/collections/digital-consumer-trends.html

eMarketer. (2023). Worldwide ecommerce forecast 2023. https://www.emarketer.com/content/worldwide-ecommerce-forecast-2023

Febriani, R. A., Sholahuddin, M., & Kuswati, R. (2022). Do artificial intelligence and digital marketing impact purchase intention mediated by perceived value? Journal of Business and Management Studies, 4(4), 184-196.

Fiore, A. M., Kim, J., & Lee, H. H. (2005). Effect of image interactivity technology on consumer responses toward the online retailer. Journal of Interactive Marketing, 19(3), 38-53.

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.

Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context. Internet Research, 27(4), 772-785.

García, J. J. L., Lizcano, D., Ramos, C. M., & Matos, N. (2019). Digital marketing actions that achieve a better attraction and loyalty of users: An analytical study. Future Internet, 11(6), Article 130.

Giovanni, S., Choi, Y. C., Huang, J., Khoo, E. T., & Yin, K. (2012, November 15-17). Virtual try-on using kinect and HD camera [Paper presentation]. The Motion in Games: 5th International Conference, MIG 2012, Rennes, France.

Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Learning EMEA.

Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., & Thiele, K. O. (2017). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). SAGE Publications.

Hair, J. F., Sarstedt, M., & Ringle, C. M. (2022). Partial least squares structural equation modeling. In C. Homburg, M. Klarmann, & A. Vomberg (Eds.), Handbook of market research (pp. 587-632). Springer International Publishing.

Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford Publications.

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115-135.

Hilken, T., De Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017). Augmenting the eye of the beholder: Exploring the strategic potential of augmented reality to enhance online service experiences. Journal of the Academy of Marketing Science, 45, 884-905.

Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92-101.

Hu, T., Kettinger, W. J., & Poston, R. S. (2015). The effect of online social value on satisfaction and continued use of social media. European Journal of Information Systems, 24(4), 391-410.

Hyun, H., Park, J., & Pham, T. B. (2018). Consumer value and social media usage on luxury product for vietnamese consumers. Asia Marketing Journal, 19(4), Article 2.

Javornik, A. (2016). Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour. Journal of Retailing and Consumer Services, 30, 252-261.

Jones, T. O. (1996). Why satisfied customers defect. Journal of Management in Engineering, 12(6), 11-11.

Kala’lembang, A. (2022). The influence of hedonic value and utilitarian value on consumer purchase intention through trust as an intervening variable in the online shop Shopee. Journal of Business & Applied Management, 15(1), 049-060.

Kesari, B., & Atulkar, S. (2016). Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values. Journal of Retailing and Consumer Services, 31, 22-31.

Kim, J., & Forsythe, S. (2008). Adoption of virtual try-on technology for online apparel shopping. Journal of Interactive Marketing, 22(2), 45-59.

Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.

Kim, J., & Kim, S. ( 2021). The effects of digital marketing on customer value creation in e-commerce: A dynamic capabilities perspective. Journal of Business Research, 129, 889-901.

King, D., Chung, H. M., & Lee, J. K. (1999). Electronic commerce: A managerial perspective. Prentice Hall PTR.

Koiso-Kanttila, N. (2004). Digital content marketing: A literature synthesis. Journal of Marketing Management, 20(1/2), 45-65.

Kukar-Kinney, M., & Close, A. G. (2010). The determinants of consumers’ online shopping cart abandonment. Journal of the Academy of Marketing Science, 38, 240-250.

Lin, K. Y., & Lu, H. P. (2015). Predicting mobile social network acceptance based on mobile value and social influence. Internet Research, 25(1), 107-130.

Lin, Y. L., & Wang, M. J. J. (2016). The development of a clothing fit evaluation system under virtual environment. Multimedia Tools and Applications, 75, 7575-7587.

Lodhi, S., & Shoaib, M. (2017). Impact of E-marketing on consumer behaviour: A case of Karachi, Pakistan. Iosr Journal of Business and Management, 19(1), 90-101.

Lu, Y., Zhao, L., & Wang, B. (2010). From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention. Electronic Commerce Research and Applications, 9(4), 346-360.

Merle, A., Senecal, S., & St-Onge, A. (2012). Whether and how virtual try-on influences consumer responses to an apparel web site. International Journal of Electronic Commerce, 16(3), 41-64.

Mulvenna, M. D., Anand, S. S., & Büchner, A. G. (2000). Personalization on the net using web mining: Introduction. Communications of the ACM, 43(8), 122-125.

Nining, A. N., Hurnis, D., & Triani, M. (2022). Review digital marketing and hedonic shopping value affect impulsive buying. Asean International Journal of Business, 1(2), 82-87.

Pachoulakis, I., & Kapetanakis, K. (2012). Augmented reality platforms for virtual fitting rooms. The International Journal of Multimedia & Its Applications, 4(4), Article 35.

Pantano, E., & Timmermans, H. (2014). What is smart for retailing? Procedia Environmental Sciences, 22, 101-107.

Pappas, I. O., Kourouthanassis, P. E., Giannakos, M. N., & Chrissikopoulos, V. (2014). Shiny happy people buying: The role of emotions on personalized e-shopping. Electronic Markets, 24, 193-206.

Poulis, A., Rizomyliotis, I., & Konstantoulaki, K. (2019). Do firms still need to be social? Firm generated content in social media. Information Technology & People, 32(2), 387-404.

Poushneh, A., & Vasquez-Parraga, A. Z. (2017). Discernible impact of augmented reality on retail customer’s experience, satisfaction and willingness to buy. Journal of Retailing and Consumer Services, 34, 229-234.

PwC. (2023). Consumer insights survey 2023. https://www.pwc.com/gx/en.html

Nguyen, Q. H., Truong, H. T., Dang, A. N., Nghiem, H. L. M., Ha, L. T., & Nguyen, N. D. L. (2023). The impact of augmented reality technology on consumers’ online purchase intentions. Hue University Journal of Science: Economics and Development, 132(5C), 19-38.

Risch, D., & Schubert, P. (2005). Customer profiles, personalization and privacy. https://doi.org/10.26041/fhnw-3086

Santo, P. E., & Marques, A. M. A. (2022). Determinants of the online purchase intention: Hedonic motivations, prices, information and trust. Baltic Journal of Management, 17(1), 56-71.

Saura, J. R., Palos-Sanchez, P. R., & Correia, M. B. (2019). Digital marketing strategies based on the e-business model: Literature review and future directions. In A. G. Guerra (Ed.), Organizational transformation and managing innovation in the fourth industrial revolution (pp. 86-103). IGI Global.

Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53-66.

Tam, K. Y., & Ho, S. Y. (2006). Understanding the impact of web personalization on user information processing and decision outcomes. MIS Quarterly, 30(4), 865-890.

Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703-708.

Tilahun, M., Berhan, E., & Tesfaye, G. (2023). Determinants of consumers’ purchase intention on digital business model platform: Evidence from Ethiopia using Partial Least Square Structural Equation Model (PLS-SEM) technique. Journal of Innovation and Entrepreneurship, 12(1), Article 50.

Watanabe, E. A. d. M., Alfinito, S., Curvelo, I. C. G., & Hamza, K. M. (2020). Perceived value, trust and purchase intention of organic food: A study with Brazilian consumers. British Food Journal, 122(4), 1070-1184.

Wibisurya, I. (2018). The effect of digital marketing implementation through location based advertising on customer’s purchase intention. Binus Business Review, 9(2), 153-161.

Xu, H., Luo, X. R., Carroll, J. M., & Rosson, M. B. (2011). The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing. Decision Support Systems, 51(1), 42-52.

Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307.

Yanson, H., Rahayu, A., & Wibowo, L. A. (2021, August 18). The influence of utilitarian and hedonic value to traveler purchase intention at singapore changi airport international [Paper presentation]. The 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021), Bandung, Indonesia.

Yin, J., & Qiu, X. (2021). AI technology and online purchase intention: Structural equation model based on perceived value. Sustainability, 13(10), Article 5671.

Zhang, H., Lu, Y., Gupta, S., & Zhao, L. (2014). What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences. Information & Management, 51(8), 1017-1030.

Zhang, S., Zhao, L., Lu, Y., & Yang, J. (2016). Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services. Information & Management, 53(7), 904-914.

Zhu, H., Wang, Q., Yan, L., & Wu, G. (2009). Are consumers what they consume? Linking lifestyle segmentation to product attributes: An exploratory study of the Chinese mobile phone market. Journal of Marketing Management, 25(3/4), 295-314.

Xem thêm