English
20(4)2025
Ảnh hưởng của chất lượng tương tác đến ý định tiếp tục sử dụng thương mại livestreaming: Vai trò của giá trị cảm nhận
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Trường Đại học Nha Trang, Khánh Hòa ,
Việt Nam
Ngày nộp: 18-11-2024
Ngày duyệt đăng: 21-01-2025 Ngày xuất bản: 16-01-2025
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Nguyen, K. H. (2025). Ảnh hưởng của chất lượng tương tác đến ý định tiếp tục sử dụng thương mại livestreaming: Vai trò của giá trị cảm nhận [The impact of interactivity quality on continuous usage intention of livestreaming commerce: The role of perceived values]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 20(4), 16-28. https://doi.org/10.46223/HCMCOUJS.econ.vi.20.4.3859.2025
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© The Author(s) 2025. This is an open access publication under CC BY NC licence.