English
20(4)2025
Ảnh hưởng của truyền miệng trực tuyến và tiếp thị mạng xã hội đến ý định mua hàng
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Trường Đại học Mở Thành phố Hồ Chí Minh, Thành phố Hồ Chí Minh ,
Việt Nam
Ngày nộp: 30-03-2024
Ngày duyệt đăng: 22-11-2024 Ngày xuất bản: 13-01-2025
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Nguyen, T. T. K., Tran, S. H. T., Ly, S. P., Dang, T. T., & Bui, A. N. T. (2025). Ảnh hưởng của truyền miệng trực tuyến và tiếp thị mạng xã hội đến ý định mua hàng [The impact of online word of mouth and social media marketing on purchase intention]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 20(4), 29-45. https://doi.org/10.46223/HCMCOUJS.econ.vi.20.4.3331.2025
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