English
19(10)2024
Tiếp thị liên quan đến nguyên nhân: Đánh giá dựa trên kỹ thuật phân tích kết nối thư mục
Tác giả liên hệ, Email:Ngày nộp: 29-11-2023
Ngày duyệt đăng: 30-01-2024 Ngày xuất bản: 17-04-2024
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Nguyen, A. T., Nguyen, Q. H., & Lu, N. P. (2024). Tiếp thị liên quan đến nguyên nhân: Đánh giá dựa trên kỹ thuật phân tích kết nối thư mục [Cause-related marketing: A review based on bibliographic coupling analysis]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 19(10), 37-57. doi:10.46223/HCMCOUJS.econ.vi.19.10.3103.2024
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