English
19(10)2024
Tác động của tiếp thị video ngắn đến dự định mua trực tuyến hàng thời trang của thế hệ Y và Z
Tác giả liên hệ, Email:Ngày nộp: 10-11-2023
Ngày duyệt đăng: 05-01-2024 Ngày xuất bản: 17-04-2024
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Hoang, T. T. P., & Tran, H. N. H. (2024). Tác động của tiếp thị video ngắn đến dự định mua trực tuyến hàng thời trang của thế hệ Y và Z [The impact of short video marketing on online fashion product purchase intention of generation Y and Z]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 19(10), 22-36. doi:10.46223/HCMCOUJS.econ.vi.19.10.3073.2024
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