English
19(11)2024
Tác động của sự xác nhận lên ý định mua lặp lại dịch vụ xem phim trực tuyến: Trường hợp GenZ
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Trường Đại học Mở Thành phố Hồ Chí Minh, Thành phố Hồ Chí Minh ,
Việt Nam
Ngày nộp: 01-10-2023
Ngày duyệt đăng: 26-04-2024 Ngày xuất bản: 08-08-2024
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Nguyen, T. H. A., Le, T. C. A., Nguyen, M. K. G., Nguyen, T. V. M., Do, T. L. A., & Bui, A. N. T. (2024). Tác động của sự xác nhận lên ý định mua lặp lại dịch vụ xem phim trực tuyến: Trường hợp GenZ [The impact of confirmation on repurchase intention of movie streaming services: GenZ’s case]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 19(11), 64-78. doi:10.46223/HCMCOUJS.econ.vi.19.11.2992.2024
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