English
19(6)2024
Tiền tố và hậu tố của ý định mua hàng đa kênh: Trường hợp nghiên cứu tại Thành phố Hồ Chí Minh
Tác giả liên hệ, Email:Ngày nộp: 08-09-2023
Ngày duyệt đăng: 30-10-2023 Ngày xuất bản: 27-03-2024
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Cao, V. Q., & To, T. L. M. (2024). Tiền tố và hậu tố của ý định mua hàng đa kênh: Trường hợp nghiên cứu tại Thành phố Hồ Chí Minh [Antecedents and outcome of omnichannel shopping intention: A study in Ho Chi Minh City]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 19(6), 33-48. doi:10.46223/HCMCOUJS.econ.vi.19.6.2956.2024
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© The Author(s) 2024. This is an open access publication under CC BY NC licence.