English
19(6)2024
Mối quan hệ giữa trải nghiệm thương hiệu điểm đến trực tuyến và sự tin cậy thương hiệu đến ý định của du khách hướng tới điểm đến du lịch tại các tỉnh Duyên hải Nam Trung Bộ Việt Nam
Tác giả liên hệ, Email:Ngày nộp: 11-07-2023
Ngày duyệt đăng: 21-08-2023 Ngày xuất bản: 27-03-2024
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Truong, K. M. (2024). Mối quan hệ giữa trải nghiệm thương hiệu điểm đến trực tuyến và sự tin cậy thương hiệu đến ý định của du khách hướng tới điểm đến du lịch tại các tỉnh Duyên hải Nam Trung Bộ Việt Nam [The relationship between online destination brand experience and brand credibility tourists’ intention towards tourist destination in the South Central Coast of Vietnam]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 19(6), 49-64. doi:10.46223/HCMCOUJS.econ.vi.19.6.2849.2024
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