English
19(4)2024
Tác động của UGC lên ý định mua hàng công nghệ của gen Z
Tác giả liên hệ, Email:Ngày nộp: 17-03-2023
Ngày duyệt đăng: 23-06-2023 Ngày xuất bản: 20-03-2024
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Mai, P. H., Nguyen, L. T. P., Lam, L. N., Nguyen, N. T. N., & Bui, A. N. T. (2024). Tác động của UGC lên ý định mua hàng công nghệ của gen Z [The impact of UGC on technology the purchase intention of gen Z]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 19(4), 93-111. doi:10.46223/HCMCOUJS.econ.vi.19.4.2696.2024
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