English
19(2)2024
Ảnh hưởng của giá trị cảm nhận đến sự hài lòng và lòng trung thành của hành khách: Nghiên cứu trường hợp của VietJet Air
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Trường Đại học Kinh tế - Luật, Thành phố Hồ Chí Minh
Đại học Quốc gia Thành phố Hồ Chí Minh, Thành phố Hồ Chí Minh ,
Việt Nam
Ngày nộp: 22-09-2022
Ngày duyệt đăng: 21-02-2023 Ngày xuất bản: 30-06-2023
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Nguyen, Q. H., & Nguyen, D. A. (2024). Ảnh hưởng của giá trị cảm nhận đến sự hài lòng và lòng trung thành của hành khách: Nghiên cứu trường hợp của VietJet Air [Effect of perceived value on passenger satisfaction and loyalty: A case study of VietJet Air]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 19(2), 46-60. doi:10.46223/HCMCOUJS.econ.vi.19.2.2475.2024
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© The Author(s) 2024. This is an open access publication under CC BY NC licence.