English
19(4)2024
Tác động của marketing bởi người ảnh hưởng đến ý định mua mỹ phẩm trực tuyến của người tiêu dùng Thành phố Hồ Chí Minh
Tác giả liên hệ, Email:Ngày nộp: 04-08-2022
Ngày duyệt đăng: 25-01-2024 Ngày xuất bản: 20-03-2024
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Ngo, L. T., Nguyen, B. T. H., Nguyen, C. Q., Nguyen, D. P., & Dao, H. T. (2024). Tác động của marketing bởi người ảnh hưởng đến ý định mua mỹ phẩm trực tuyến của người tiêu dùng Thành phố Hồ Chí Minh [Impact of influencer marketing on consumers’ intention to buy cosmetic online in Ho Chi Minh City]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 19(4), 112-126. doi:10.46223/HCMCOUJS.econ.vi.19.4.2391.2024
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