Tác động của marketing bởi người ảnh hưởng đến ý định mua mỹ phẩm trực tuyến của người tiêu dùng Thành phố Hồ Chí Minh

Aaker, D. A., & Joachimsthaler, E. (2000). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review, 42(4), 8-23. doi:10.1177/ 2F000812560004200401

Aaker, J. L., Garbinsky, E. N., & Vohs, K. D. (2012). Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant.” Journal of Consumer Psychology, 22(2), 191-194. doi:10.1016/j.jcps.2011.11.012

Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour. Englewood Cliffs, NJ. Prentice-Hall.

Baker, W. E., & Lutz, R. J. (2000). An empirical test of an updated relevance-accessibility model of advertising effectiveness. Journal of Advertising, 29(1), X-13. doi:10.1080/00913367.2000.10673599

Celsi, R. L., & Olson, J. C. (1988). The role of involvement in attention and comprehension processes. Journal of Consumer Research, 15(2), 210-224. doi:10.1086/209158

Chatchotitham, T. (2010). Consumer behavior of Thai people toward hotel reservation online (Master Thesis). Mälardalen University, Vasteras, SE, Västerås Sweden.

Daskalakis, S., & Mantas, J. (2008). Evaluating the impact of a service-oriented framework for healthcare interoperability. Studies in Health Technology and Informatics, 136(2008), 285- 290.

Davis, F. D. (1985). A technology acceptance model for empirically testing new end-user information systems: Theory and results (Doctoral dissertation). Massachusetts Institute of Technology, Cambridge, MA, United States.

Delgado-Ballester, E., & Munuera-Alemán, J. L. (2005). Does brand trust matter to brand equity? Journal of Product and Brand Management, 14(3), 187-196. doi:10.1108/10610420510601058

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.

Freberg, K., Graham, K., McGaughey, K., & Freberg A, L. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92. doi:10.1016/2010.11.001

Garson, J. (2016). A critical overview of biological functions. Cham: Springer International Publishing.

Geisser, S. (1974). A predictive approach to the random effect model. Biometrika, 61(1), 101-107.

Greenwald, A. G., & Leavitt, C. (1984). Audience involvement in advertising: Four levels. Journal of Consumer Research, 11(1), 581-592. doi:10.1086/208994

Hair, J. F., Arstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling. New York, NY: Sage publications.

Henseler, J., & Chin, W. W. (2010). A comparison of approaches for the analysis of interaction effects between latent variables using partial least squares path modeling. Structural Equation Modeling, 17(1), 82-109.

Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to International marketing  (Advances in International Marketing, Vol. 20, pp. 277-319). Leeds, UK: Emerald Group Publishing Limited.

Hock, M., & Ringle, C. M. (2010). Local strategic networks in the software industry: An empirical analysis of the value continuum. International Journal of Knowledge Management Studies, 4(2), 135-151.

Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Marketing Intelligence and Planning, 36(7), 737-749. doi:10.1086/266350

Jamal, A., Foxall, G. R., & Evans, M. J. (2009). Consumer behaviour. Chichester, UK: Wiley-Blackwell.

MacKenzie, S. B., Lutz, R. J., & Belch., G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23(2), 130-143. doi:10.1177/002224299405800302

McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsementprocess. Journal of Consumer Research, 16(3), 310-321.

McGuire, W. J. (1985). Attitudes and attitude change. The Handbook of Social Psychology, 62(1), 233-346.

Muehling, D. D., Laczniak, R. N., & Stoltman, J. J. (1991). The moderating effects of ad message involvement: A reassessment. Journal of Advertising, 20(2), 29-38. doi:10.1080/00913367.1991.10673211

Nguyen, Q. (2020). Performance influencer là xu hướng dịch chuyển tất yếu cho các chiến dịch marketing trong năm 2020 [Performance Influencer is an inevitable trend for marketing campaigns in 2020]. Truy cập ngày 10/05/2022 tại https://vietnamnet.vn/performanceinfluencer-la-xu-huong-dich-chuyen-tat-yeu-cho-cac-chien-dich-marketing-trong-nam-2020-i253498.html

Nguyen, T. T. P. (2020). Xu hướng tiêu dùng mỹ phẩm tại Việt Nam 2020 [Cosmetic consumption trends of Vietnamese people in 2020]. Truy cập ngày 10/05/2022 tại https://qandme.net/vi/baibaocao/xu-huong-tieu-dung-my-pham-tai-viet-nam-2020.html

Ohanian, R. (1990). The impact of celebrity spokesperson’s perceived image on consumers’ intention to purchase. Journal of Advertising Research, 31(1), 46-52.

Park, C. W., MacInnis, D. J., & Eisingerich, A. B. (2016). Brand admiration: Building a business people love. Hoboken, NJ: John Wiley & Sons.

Roberts, K. (2005). Lovemarks: The future beyond brands. New York, NY: Power House Books.

Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. influencer endorsements in advertising: The role of identification, credibility, and product-endorser fit. International Journal of Advertising, 39(2), 258-281. doi:10.1080/02650487.2019.1634898

Schumacker, R. E., & Lomax, R. G. (1996). A beginner’s guide to structural equation modeling. Mahwah, NJ: Erlbaum.

Shim, S., & Drake, F. M. (1990). Consumer intention to utilize electronic shopping. The Fishbein Behavioral Intention Model, 4(3), 22-33. doi:10.1002/dir.4000040305

Trivedi, J. P. (2018). Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer-a fashion industry perspective. International Journal of Electronic Customer Relationship Management, 11(3), 256-271. doi:10.1504/IJECRM.2018.093771

Tzoumaka, E., Tsiotsou, R. H., & Siomkos, G. (2016). Delineating the role of endorser’s perceived qualities and consumer characteristics on celebrity endorsement effectiveness. Journal of Marketing Communications, 22(3), 307-326. doi:10.1080/13527266.2014. 894931

Vietnamnet Global. (2019). How big is Vietnam’s cosmetics market? Truy cập ngày 15/11/2019 tại https:// vietnamnet.vn/en/business/how-big-is-vietnam-s-cosmetics-market-529857.html

Wong, K. K. K. (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques using SmartPLS. Marketing Bulletin, 24(1), 1-32.

Xem thêm