English
18(5)2023
Ảnh hưởng của chất lượng mối quan hệ giữa sinh viên và giảng viên đến sự gắn kết thương hiệu trường đại học, sự hài lòng và lòng trung thành của sinh viên
Tác giả liên hệ, Email:Ngày nộp: 08-07-2022
Ngày duyệt đăng: 24-10-2022 Ngày xuất bản: 18-04-2023
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Nguyen, H. N. & Tran, L. T. K. (2023). Ảnh hưởng của chất lượng mối quan hệ giữa sinh viên và giảng viên đến sự gắn kết thương hiệu trường đại học, sự hài lòng và lòng trung thành của sinh viên [Effects of student-teacher relationship quality on university brand attachment, student satisfaction and loyalty]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 18(5), 115-126. doi:10.46223/HCMCOUJS.econ.vi.18.5.2372.2023
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