Ảnh hưởng của chất lượng mối quan hệ giữa sinh viên và giảng viên đến sự gắn kết thương hiệu trường đại học, sự hài lòng và lòng trung thành của sinh viên

Alves, H., & Raposo, M. (2010). The influence of university image on student behaviour. International Journal of Educational Management, 24(1), 73-85.

Braun, J., & Zolfagharian, M. (2016). Student participation in academic advising: Propensity, behavior, attribution and satisfaction. Research in Higher Education, 57(8), 968-989.

Brookes, M. (2003). Higher education: Marketing in a quasi‐commercial service industry. International Journal of Nonprofit and Voluntary Sector Marketing, 8(2), 134-142.

Dennis, C., Papagiannidis, S., Alamanos, E., & Bourlakis, M. (2016). The role of brand attachment strength in higher education. Journal of Business Research, 69(8), 3049-3057.

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. doi:10.2307/3151312

Hair, J. F., Black, B., Babin, B., & Anderson, R. E. (2010). Multivariate data analysis: A global perspective (7th ed.). Upper Saddle River, NJ: Pearson Education.

Haverila, M., & Haverila, K. C. (2021). The impact of the student-instructor relationship on student-centric measures. Journal of Applied Research in Higher Education, 14(1), 240-263.

Helgesen, Ø., & Nesset, E. (2007). Images, satisfaction and antecedents: Drivers of student loyalty? A case study of a Norwegian university college. Corporate Reputation Review, 10(1), 38-59.

Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002). Understanding relationship marketing outcomes: An integration of relational benefits and relationship quality. Journal of Service Research, 4(3), 230-247.

Homans, G. C. (1958). Social behavior as exchange. American Journal of Sociology, 63(6), 597-606.

Hu, Y.-L., Hung, C.-H., & Ching, G. S. (2015). Student-faculty interaction: Mediating between student engagement factors and educational outcome gains. International Journal of Research Studies in Education, 4(1), 43-53.

Kaushal, V., & Ali, N. (2020). University reputation, brand attachment and brand personality as antecedents of student loyalty: A study in higher education context. Corporate Reputation Review, 23(4), 254-266.

Kim, Y. K., & Lundberg, C. A. (2016). A structural model of the relationship between student-faculty interaction and cognitive skills development among college students. Research in Higher Education, 57(3), 288-309.

Klem, A. M., & Connell, J. P. (2004). Relationships matter: Linking teacher support to student engagement and achievement. Journal of School Health, 74(7), 262-273.

Kumar, N., Scheer, L. K., & Steenkamp, J.-B. E. M. (1995). The effects of perceived interdependence on dealer attitudes. Journal of Marketing Research, 32(3), 348-356.

McKenna, S. (2018). Here are five signs that universities are turning into corporations. Truy cập ngày 10/01/2022 tại The Conversation website: https://theconversation.com/here-are-five-signs-that-universities-are-turning-intocorporations-93100

McManus, J., & Mosca, J. (2015). Strategies to build trust and improve employee engagement. International Journal of Management & Information Systems (IJMIS), 19(1), 37-42.

Meeuwisse, M., Severiens, S. E., & Born, M. P. (2010). Learning environment, interaction, sense of belonging and study success in ethnically diverse student groups. Research in Higher Education, 51(6), 528-545.

Moussa, S., & Touzani, M. (2017). The moderating role of attachment styles in emotional bonding with service providers. Journal of Consumer Behaviour, 16(2), 145-160.

Nguyen, M. T. N., Pham, L. T. H., & Nguyen, H. N. (2021). How relational bonds influence consumers’ loyalty: An empirical analysis in Vietnam commercial banks. Quality - Access to Success, 22(182), 74-83.

Nyadzayo, M. W., Matanda, M. J., & Rajaguru, R. (2018). The determinants of franchise brand loyalty in B2B markets: An emerging market perspective. Journal of Business Research, 86(1), 435-445.

Park, C. W., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17.

Parsons, J., & Taylor, L. (2011). Improving student engagement. Current Issues in Education, 14(1), 1-33.

Roberts, K., Varki, S., & Brodie, R. (2003). Measuring the quality of relationships in consumer services: An empirical study. European Journal of Marketing, 37(1/2), 169-196.

Schaufeli, W. B., Bakker, A. B., & Salanova, M. (2006). The measurement of work engagement with a short questionnaire: A cross-national study. Educational and Psychological Measurement, 66(4), 701-716.

Schlesinger, W., Cervera, A., & Pérez-Cabañero, C. (2017). Sticking with your university: The importance of satisfaction, trust, image, and shared values. Studies in Higher Education, 42(12), 2178-2194.

Snijders, I., Rikers, R. M. J. P., Wijnia, L., & Loyens, S. M. M. (2018). Relationship quality time: The validation of a relationship quality scale in higher education. Higher Education Research & Development, 37(2), 404-417.

Snijders, I., Wijnia, L., Dekker, H. J. J., Rikers, R. M. J. P., & Loyens, S. M. M. (2021). What is in a student-faculty relationship? A template analysis of students’ positive and negative critical incidents with faculty and staff in higher education. European Journal of Psychology of Education, 36(3), 1-25. doi:10.1007/s10212-021-00549-x

Snijders, I., Wijnia, L., Rikers, R. M. J. P., & Loyens, S. M. M. (2020). Building bridges in higher education: Student-faculty relationship quality, student engagement, and student loyalty. International Journal of Educational Research, 100(1), 1-14.

Su, L., Swanson, S. R., Chinchanachokchai, S., Hsu, M. K., & Chen, X. (2016). Reputation and intentions: The role of satisfaction, identification, and commitment. Journal of Business Research, 69(9), 3261-3269.

Sung, M., & Yang, S.-U. (2008). Toward the model of university image: The influence of brand personality, external prestige, and reputation. Journal of Public Relations Research, 20(4), 357-376.

Trinh, A. D. V., & Nguyen, H. N. (2021). Mối quan hệ giữa danh tiếng trường đại học, tính cách thương hiệu, gắn kết thương hiệu và lòng trung thành của sinh viên tại Thành phố Hồ Chí Minh [The relationship between university reputation, brand personality, brand attachment and student loyalty in Ho Chi Minh City]. Journal of Science and Technology-IUH, 50(2), 172-183.

Veloutsou, C. (2015). Brand evaluation, satisfaction and trust as predictors of brand loyalty: The mediator-moderator effect of brand relationships. Journal of Consumer Marketing, 32(6), 405-421. doi:10.1108/JCM-02-2014-0878

Zhu, L., & Anagondahalli, D. (2017). Effects of academic entitlement on conflict management: Implications of a consumer culture for the student–teacher relationship. Communication Reports, 30(1), 14-25.

Xem thêm