English
18(5)2023
Tác động của người ảnh hưởng đến ý định mua của giới trẻ (gen Z) trong lĩnh vực thời trang tại Thành phố Hồ Chí Minh
Tác giả liên hệ, Email:Ngày nộp: 30-05-2022
Ngày duyệt đăng: 30-06-2022 Ngày xuất bản: 22-02-2023
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Le, M. N. B., Vo, Y. H., & Pham, D. Q. (2023). Tác động của người ảnh hưởng đến ý định mua của giới trẻ (gen Z) trong lĩnh vực thời trang tại Thành phố Hồ Chí Minh [The impact of influencer on the purchase intention of young customer (gene Z) in the fashion sector in Ho Chi Minh City]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 18(5), 100-114. doi:10.46223/HCMCOUJS.econ.vi.18.5.2332.2023
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