English
19(4)2024
Chất lượng dịch vụ sau bán hàng ảnh hưởng đến lòng trung thành thông qua sự hài lòng của khách hàng: Trường hợp Head Honda tỉnh Đồng Nai
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Trường Đại học Mở Thành phố Hồ Chí Minh, Thành phố Hồ Chí Minh ,
Việt Nam
Ngày nộp: 27-05-2022
Ngày duyệt đăng: 05-04-2023 Ngày xuất bản: 20-03-2024
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Nguyen, S. H., & Luong, H. D. (2024). Chất lượng dịch vụ sau bán hàng ảnh hưởng đến lòng trung thành thông qua sự hài lòng của khách hàng: Trường hợp Head Honda tỉnh Đồng Nai [After-sales service quality affects loyalty through customer satisfaction: The case of Head Honda in Dong Nai Province]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 19(4), 58-76. doi:10.46223/HCMCOUJS.econ.vi.19.4.2326.2024
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