Ảnh hưởng của marketing hỗn hợp đến sự hài lòng và lòng trung thành của khách hàng về dịch vụ ăn uống tại Thành phố Hồ Chí Minh

Ahmad, Z., & Mason, C. (2015). Customer perceptions and behaviors of fast food restaurants: A case study of radix fried chicken Sdn. Bhd. Journal of Business and Economics, 6(7), 1299-1305.

Amofah, O., Gyamfi, I., & Tutu, C. O. (2016). The influence of service marketing mix on customer choice of repeat purchase of restaurant in Kumasi, Ghana. European Journal of Business and Management, 8(11), 102-112.

Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and E-loyalty: A contingency framework. Psychology & Marketing, 20(2), 123-138. doi:10.1002/mar.10063

Bestoon, A. O., Amran, H., Nuno, M. D. A., & Zana, M. S. (2020). The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia. Journal of Islamic Marketing, 12(2), 363-388. doi:10.1108/JIMA-09-2019-0198

Boom, B. H., & Bitner, M. J. (1981). Marketing strategies and organisation structures for service firms. Chicago, IL: American Marketing Association.

Cengiz, E., & Yayla, H. E. (2007). The effect of marketing mix on positive word of mouth communication: Evidence from accounting offices in Turkey. Innovative Marketing, 3(4), 73-86.

Do, H. T. T. (2016). Đánh giá hiệu quả marketing trong phát triển dịch vụ ngân hàng hiện đại tại Techcombank-góc nhìn từ sự hài lòng của khách hàng [Evaluation of marketing effectiveness in developing modern banking services at Techcombank - The perspective of customer satisfaction].  Tạp chí Khoa học và đào tạo Ngân hàng, 170(7), 15-21.

Erlina, E., & Hermawan, D. (2021). Marketing mix on customer loyalty at coffee shop in Bandung. Aptisi Transactions on Management (ATM), 5(1), 89-96. doi:10.33050/atm.v5i1.1488

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. doi:10.1177/002224378101800104

Gerbing, D. W., & Anderson, J. C. (1988). An updated paradigm for scale development incorporating unidimensionality and it assessment. Journal of Marketing Research, 25(2), 186-192. doi:10.1177/002224378802500207

Griffin, J. (1995). Customer loyalty. Truy cập ngày 10/11/2021 tại http://altfeldinc.com/pdfs/Customer%20Loyalty.pdf

Hair, J. F., Jr., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Prentice-Hall.

Kent, T., & Brown, R. B. (2006). Erotic retailing in the UK (1963-2003) - The view from the marketing mix. Journal of Management History, 12(2), 199-211. doi:10.1108/13552520610654087

Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), 132-135. doi:10.1509/jmkg.75.4.132

Kotler, P., & Armstrong, G. (2010). Principles of marketing (13th ed.). Upper Saddle River, NJ: Pearson Education.

Kotler, P., & Keller, K. L. (2007). Marketing management (12th ed.). Praha, PV: Grada Publishing.

Kozak, M., & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an offseason holiday destination.  Journal of Travel Research, 38(3), 260-269. doi:10.1177/004728750003800308

Kwon, C. K. (2011). A study of the relationship between marketing mix and customer retention for herbal coffee in Malaysia. In 2nd international conference on business and economic research (2nd ICBER 2011) Proceeding (No. 2011-279). Truy cập ngày 10/11/2021 tại https://ideas.repec.org/p/cms/2icb11/2011-279.html

Lee, M., & Cunningham, L. F. (2001). A cost/benefit approach to understanding service loyalty. Journal of services Marketing, 15(2), 113-130. doi:10.1108/08876040110387917

Lee, S. H., & Kim, I. B. (2015). The mediating effects of customer satisfaction on the relationship between marketing mix activities and brand loyalty in chicken restaurant. The Journal of the Korea Contents Association, 15(7), 520-530. doi:10.5392/JKCA.2015.15.07.520

Lin, S. M. (2011). Marketing mix (7P) and performance assessment of Western fast food industry in Taiwan: An application by associating DEMATEL (Decision Making Trial and Evaluation Laboratory) and ANP (Analytic Network Process). African Journal of Business Management, 5(26), 10634-10644. doi:10.5897/AJBM11.894

Marlina, D., Wardi, Y., & Patrisia, D. (2019). Effect of marketing mix on customer satisfaction and loyalty PT.TIKI Padang Branch. In 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018). (pp. 432-440).  Universitas Negeri Padang, Indonesia: Atlantis Press.

McCarthy, E. J., & Perreault, W. D., Jr. (1960). Basic marketing: A managerial approach. Homewood, IL: Irwin publisher.

Murugiah, N. S., & Kumar, M. (2009). Elements of marketing mix that affects brand loyalty of prescription drugs in Penang (Doctoral dissertation). University Sains Malaysia, Penang, Malaysia.

Mustaqimah, A., Hartoyo, H., & Nurmalina, R. (2019). Marketing mix effect towards customer satisfaction and loyalty: Case study of Rejuve cold-pressed drinks. Indonesian Journal of Business and Entrepreneurship (IJBE), 5(3), 310-310. doi:10.17358/ijbe.5.3.310

Nguyen, T. H. P., Vo, D. H., & Ho, H. D. (2020). Ảnh hưởng của các thành phần marketing địa phương đối với sự hài lòng của du khách đến thành phố Cần Thơ [Influence of local marketing components on visitor satisfaction to Can Tho City]. Tạp chí Khoa học Trường Đại học Cần Thơ, 56(4), 190-197. doi:10.22144/ctu.jvn.2020.098

Oh, H. (Ed.). (2009). Handbook of hospitality marketing management. Oxford, JH: Elsevier.

Oliver, R. L. (2014). Satisfaction: A behavioral perspective on the consumer. Oxon, MP: Routledge.

Oliver, R. L., & Swan, J. E. (1989). Equity and disconfirmation perceptions as influences on merchant and product satisfaction. Journal of Consumer Research, 16(3), 372-383. doi:10.1086/209223

Pham, H. H. (2020). Các yếu tố marketing mix tác động đến sự hài lòng và lòng trung thành của khách du lịch nội địa - Nghiên cứu trường hợp khu du lịch Cồn Phụng tỉnh Bến Tre [Factors of marketing mix affecting satisfaction and domestic tourist loyalty - A case study in Con Phung Resort, Ben Tre Province]. Tạp chí Khoa học Trường Đại học Cần Thơ, 56(3), 246-257. doi:10.22144/ctu.jvn.2020.074

Rafiq, M., & Ahmed, P. K. (1995). Using the 7Ps as a generic marketing mix: An exploratory survey of UK and European marketing academics. Marketing Intelligence & Planning, 13(9), 4-15. doi:10.1108/02634509510097793

Reichheld, F. F. (1996). Learning from customer defections. Harvard Business Review, 74(2), 56-67.

Saidani, B., & Sudiarditha, I. K. R. (2019). Marketing Mix-7ps: The effect on customer satisfaction. Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB), 7(1), 72-86. doi:10.21009/JPEB.007.1.7

Salem, S., & Chaichi, K. (2018). Investigating causes and consequences of purchase intention of luxury fashion. Management Science Letters, 8(12), 1259-1272.

Sudari, S., Tarofder, A., Khatibi, A., & Tham, J. (2019). Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products. Management Science Letters, 9(9), 1385-1396.

Zineldin, M., & Philipson, S. (2007). Kotler and Borden are not dead: Myth of relationship marketing and truth of the 4Ps. Journal of Consumer Marketing, 24(4), 229-241. doi:10.1108/07363760710756011

Xem thêm