English
18(3)2023
Mối quan hệ giữa niềm tin thương hiệu và ý định truyền miệng tích cực qua Internet
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Trường Đại học Thủ Dầu Một, Bình Dương ,
Việt Nam
Ngày nộp: 10-01-2022
Ngày duyệt đăng: 14-06-2022 Ngày xuất bản: 05-06-2023
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Phan, L. T. (2023). Mối quan hệ giữa niềm tin thương hiệu và ý định truyền miệng tích cực qua Internet [Relationship between brand trust and positive electronic word-of-mouth intention]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 18(3), 123-134. doi:10.46223/HCMCOUJS.econ.vi.18.3.2149.2023
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