English
18 (1) 2023
Sự chứng thực của người nổi tiếng tác động lên thái độ và ý định mua hàng của người tiêu dùng: Vai trò trung gian của tương tác xã hội
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Trường Đại học Mở Thành phố Hồ Chí Minh, Thành phố Hồ Chí Minh Ngày nộp: 25-12-2021
Ngày duyệt đăng: 27-04-2022 Ngày xuất bản: 16-12-2022
Tóm tắt
Chỉ số JEL
Từ khóa
Trích dẫn:
Nguyen, S. H., & Nguyen, H. M. (2023). Sự chứng thực của người nổi tiếng tác động lên thái độ và ý định mua hàng của người tiêu dùng: Vai trò trung gian của tương tác xã hội [Celebrity endorsement impacting consumer attitude and purchase intention: The mediating role of parasocial interaction]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 18(1), 92-108. doi:10.46223/HCMCOUJS.econ.vi.18.1.2126.2022
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