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16 (1) 2021

Yếu tố ảnh hưởng đến ý định mua thực phẩm hữu cơ của người tiêu dùng tại TP.HCM


Tác giả - Nơi làm việc:
Nguyễn Thảo Nguyên - Trường Đại học Kinh tế TP.HCM , Việt Nam
Lê Thị Trang - Trường Đại học Kinh tế TP.HCM , Việt Nam
Tác giả liên hệ, Email: Nguyễn Thảo Nguyên - nguyennt@ueh.edu.vn
Ngày nộp: 05-01-2021
Ngày duyệt đăng:
Ngày xuất bản: 06-02-2021

Tóm tắt
Ngày nay, khái niệm thực phẩm hữu cơ đã không còn xa lạ đối với người tiêu dùng. Mọi người bắt đầu nhận thức được tầm quan trọng của việc tiêu thụ thực phẩm tự nhiên, sạch và tốt cho sức khỏe là rất quan trọng trong cuộc sống hàng ngày. Nghiên cứu nhằm xác định các yếu tố như ý thức về an toàn thực phẩm, sức khỏe, chất lượng, môi trường và giá cả và tác động của nó đối với ý định mua hàng của người tiêu dùng tại TP.HCM. Những phát hiện của nghiên cứu chỉ ra rằng trong số năm yếu tố trên, ý thức về an toàn thực phẩm và sức khỏe ảnh hưởng mạnh đến ý định mua hàng của khách hàng. Các yếu tố còn lại cũng được chứng minh ảnh hưởng ít đến ý định mua hàng của khách hàng. Vì ý định mua là một chỉ số quan trọng về tiêu thụ thực phẩm hữu cơ trong tương lai, các nhà hoạch định chính sách và kinh doanh có thể dựa vào những kết quả này khi cố gắng thúc đẩy thị trường tiêu thụ thực phẩm hữu cơ ở TP.HCM.

Từ khóa
thực phẩm hữu cơ; ý thức sức khỏe; an toàn thực phẩm; chất lượng

Toàn văn:
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Trích dẫn:

Nguyen, T. T., & Le, T. T. (2021). Yếu tố ảnh hưởng đến ý định mua thực phẩm hữu cơ của người tiêu dùng tại Thành phố Hồ Chí Minh [Factors affecting intention to purchase organic food among customers in Ho Chi Minh City]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị Kinh doanh, 16(1), 160-172. doi:10.46223/HCMCOUJS. econ.vi.16.1.1387.2021


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DOI: https://doi.org/10.46223/HCMCOUJS.econ.vi.16.1.1387.2021
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