English
17 (1) 2022
Ảnh hưởng của marketing quan hệ đến sự hài lòng và lòng trung thành của khách hàng trong ngành ngân hàng: Trường hợp các ngân hàng thương mại tại tỉnh Quảng Ngãi
Tác giả liên hệ, Email:Ngày nộp: 31-12-2020
Ngày duyệt đăng: 26-02-2021 Ngày xuất bản: 06-08-2021
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Trích dẫn:
Nguyen, M. T. N., Pham, H. T. L., & Ngo, T. T. K. (2022). Ảnh hưởng của marketing quan hệ đến sự hài lòng và lòng trung thành của khách hàng trong ngành ngân hàng: Trường hợp các ngân hàng thương mại tại tỉnh Quảng Ngãi [The effects of relationship marketing on customer saticfaction and loyalty: The case of commercial banking in Quang Ngai Province]. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh – Kinh tế và Quản trị kinh doanh, 17(1), 75-90. doi:10.46223/HCMCOUJS.econ.vi.17.1.1376.2022
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