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8 (2) 2013

Các khoảng trống nghiên cứu văn hóa trong hành vi tiêu dùng. Một số định hướng nghiên cứu cho tương lai


Tác giả - Nơi làm việc:
Nguyễn Đình Trọng - Khoa quản lý Công Nghiệp, Trường Đại Học Bách Khoa TP.HCM. , Việt Nam
Trương Thị Lan Anh - Khoa quản lý Công Nghiệp, Trường Đại Học Bách Khoa TP.HCM. , Việt Nam
Tác giả liên hệ, Email: Nguyễn Đình Trọng - kim.npt@ou.edu.vn

Tóm tắt
Mục đích của bài báo chỉ ra những khoảng trống trong nghiên cứu văn hóa ảnh hưởng lên hành vi tiêu dùng. Từ đó đề nghị một số nghiên cứu phù hợp có thể thực hiện được tại Việt Nam. Bài báo tiếp cận trên lý thuyết văn hóa của Hofstede và các nghiên cứu thực nghiệm trên thế giới. Bài báo này sẽ giúp các nhà nghiên cứu có thêm một số định hướng nghiên cứu mới trong lĩnh vực văn hóa và hành vi tiêu dùng.

Từ khóa
Khoảng trống nghiên cứu văn hóa; văn hóa và hành vi tiêu dùng; Hofstede

Toàn văn:
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