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HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration

  • ISSN: 2734-9314
  • eISSN: 2734-9586
  • ( Old Version: 1859-3453 )
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Found 190 items.
  • Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic

    Tri Minh Ha; Thanh Thi Huong Nguyen; Do Giang Nguyen; Hoai Thi Tran
    18-43
    DOI: 10.46223/HCMCOUJS.econ.en.14.3.2969.2024
    08-03-2024
  • Examining the co-movement between cryptocurrency uncertainty and central bank digital currency uncertainty

    Thai Hong Le; Duc Anh Nguyen; Tu Thanh Vu
    69-84
    DOI: 10.46223/HCMCOUJS.econ.en.15.5.3400.2025
    13-01-2025
  • Exchange rate uncertainty and economic fluctuations in typical emerging economies

    Nguyen Ba Trung
    88-103
    DOI: 10.46223/HCMCOUJS.econ.en.14.1.2729.2024
    26-02-2024
  • The indirect effect of social capital on performance through resilience capability - The case of State-Capital Enterprises in Vietnam (SCE)

    Ngo Chin; Nguyen Thuan
    52-61
    DOI: 10.46223/HCMCOUJS.econ.en.10.1.219.2020
    30-04-2020
  • Exploring the internal drivers of SMEs’ resilience: The case of Ho Chi Minh City SMEs in the context of Covid-19

    Tran Minh Ngoc; Huynh Dang Bich Vy
    103-120
    DOI: 10.46223/HCMCOUJS.econ.en.13.1.2324.2023
    09-09-2022
  • Do Vietnamese state-dominated listed firms face finance constraints?

    Le Long Hau; De Ceuster Marc J.K.; Plasmans Joseph; Le Tan Nghiem; Ha Minh Tri
    76-88
    DOI: 10.46223/HCMCOUJS.econ.en.6.1.114.2016
    20-05-2016
  • Socio-economic barriers affecting mother’s motivations in seeking medical postpatrum depression treatment in Danao City, Philippines

    Meylca R. Zanoria; Kier Dutches D. Laurito; Gerly A. Alcantara; Romel C. Mutya
    20-37
    DOI: 10.46223/HCMCOUJS.econ.en.14.1.2691.2024
    06-11-2023
  • FOMO (Fear Of Missing Out) and social media influencers: Exploring their impact on impulsive buying behavior among young TikTok users in Tra Vinh City

    Trinh Tu Pham; Loan Thi Thuy Nguyen; Ngan My To
    164-180
    DOI: 10.46223/HCMCOUJS.econ.en.15.6.3977.2025
    29-04-2025
  • Exploring social media trends over the past decade (2010-2022): A bibliometric approach

    Van Vu Dung Phan; Anh Ngoc Hoang Bach
    89-98
    DOI: 10.46223/HCMCOUJS.econ.en.14.4.3035.2024
    19-03-2024
  • Compliance or beyond: Seeking an answer for Environmental, Social, and Governance (ESG) practices of listed companies in Vietnam

    Hien Thu Nguyen
    134-149
    DOI: 10.46223/HCMCOUJS.econ.en.15.5.3783.2025
    14-06-2025
  • The impact of work-life balance on job satisfaction, organizational pride and commitment: A study in the service industry

    Nguyen Thi Hoang Anh; Cao Minh Tri; Le Thi Ngoc Tu
    139-152
    DOI: 10.46223/HCMCOUJS.econ.en.12.2.2139.2022
    27-06-2022
  • Green engagement pathways in tourism: The converging roles of knowledge sharing and social media in shaping revisit intentions

    Tho Huu Hoang Nguyen; Huong Thi Thanh Tran; Quy Anh Le; Van Thanh Mai; Anh Thi Nhat Tran; An Thanh Le
    19-39
    DOI: 10.46223/HCMCOUJS.econ.en.15.6.3768.2025
    29-04-2025
  • Tourism destinations information seeking and dissemination behaviors on social networking sites

    Nguyen Minh Dang; Vo Thanh Thao
    91-110
    DOI: 10.46223/HCMCOUJS.econ.en.5.1.79.2015
    31-08-2015
  • The role of social media in promoting green consumption: A case study of Naturenz products in Can Tho City

    Dinh Cong Thanh; Dinh Tran Minh Khoa; Huynh Van Binh; Truong Huynh Thanh Uyen; Pham Le Hong Nhung
    49-68
    DOI: 10.46223/HCMCOUJS.econ.en.16.10.4841.2026
    06-07-2026
  • The way public relations practitioners influence media agendas in Vietnam

    Van Thi Hong Loan
    77-90
    DOI: 10.46223/HCMCOUJS.econ.en.5.1.76.2015
    31-08-2015
  • Governance practices in Public Attorney’s Offices during the Covid-19 crisis: Lessons for resilience and adaptation

    Haran Sabangan Abdulkarim; Rowell Pagod Nitafan
    3-21
    DOI: 10.46223/HCMCOUJS.econ.en.16.4.3895.2026
    20-07-2025
  • Institutions and investment efficiency: An empirical investigation

    Nguyen Van Phuc
    3-16
    DOI: 10.46223/HCMCOUJS.econ.en.1.1.1003.2011
    31-08-2011
  • Memorable travel experiences and destination loyalty: The moderating role of crowding in festival tourism in Ho Chi Minh City

    Ho Thanh Truc; Bui Thi Thanh; Nong Thi Nhu Mai
    25-48
    DOI: 10.46223/HCMCOUJS.econ.en.16.10.4856.2026
    17-05-2026
  • The effect of the relationship between integrating information systems and total quality management on company organizational performance in Vietnam

    Bui Thi Minh Thu; Nguyen Thi Bich Thu
    145-160
    DOI: 10.46223/HCMCOUJS.econ.en.13.2.2250.2023
    30-06-2023
  • The influence of human factors on the quality of accounting information system

    Nguyen Thu Nha Trang; Dinh Thi Ngoc Huong; Huynh Dang Ngan Anh
    65-75
    DOI: 10.46223/HCMCOUJS.econ.en.14.1.2334.2023
    21-07-2023
  • The relationships between servant leadership, job embeddedness, and turnover intention of information technology employees

    Giang Hoai Kieu Le; Phuoc Hoang Vo
    140-156
    DOI: 10.46223/HCMCOUJS.econ.en.14.4.2859.2024
    19-03-2024
  • What sources of finance constrain Vietnamese listed firms?

    Le Long Hau
    3-11
    DOI: 10.46223/HCMCOUJS.econ.en.7.1.192.2017
    14-04-2017
  • The effect of perceived educational support, self-efficacy and planned behavior predictors on entrepreneurial intention of Ho Chi Minh City University students

    Nguyen Ngoc Duy Phuong; Quang Ngoc Thuy Van; Nguyen Duc Dung
    133-147
    DOI: 10.46223/HCMCOUJS.econ.en.10.1.226.2020
    30-04-2020
  • Should Vietnamese firm’s stocks be listed in a MSCI Global Equity index? Experience drawn from the sample of 30 countries

    Vo Hong Duc; Doan Bao Huy
    60-80
    DOI: 10.46223/HCMCOUJS.econ.en.4.1.1001.2014
    01-07-2014
  • Determinants of sustainable fashion purchase intention of customer in Ho Chi Minh City

    Nguyen Tien Thong; Nguyen Quoc Chi
    61-80
    DOI: 10.46223/HCMCOUJS.econ.en.16.6.4439.2026
    07-09-2025
  • Exploring blockchain adoption intention in e-commerce through an extended Technology Application Model framework: Evidence from Ho Chi Minh City, Vietnam

    Nguyen Phan Thu Hang; Nguyen Thi Tuyet Nga; Phan Cong Thao Tien
    81-103
    DOI: 10.46223/HCMCOUJS.econ.en.16.6.4556.2026
    07-09-2025
  • Impact factors of knowledge sharing intention of it employees in Vietnam – An integrated approach

    Pham Quoc Trung; Ho Ba Thang
    12-23
    DOI: 10.46223/HCMCOUJS.econ.en.7.1.193.2017
    14-04-2017
  • Political uncertainty, climate risk, and ESG (Environmental, Social, and Governance) performance: International evidence

    Le Anh Tuan; Dang Quan; Pham Anh Khoa; Duong Quang Hieu
    DOI: 10.46223/HCMCOUJS.econ.en.16.9.4705.2026
    19-10-2025
  • The role of trust in information adoption in social commerce: A PLS approach

    Tran Thi Thao Truc; Nguyen Manh Tuan
    47-64
    DOI: 10.46223/HCMCOUJS.econ.en.8.2.163.2018
    02-10-2018
  • Impact of online social media on consumers’ purchasing intention via social network sites

    Hoang Thi Phuong Thao; Nguyen Le Thai Hoa
    19-36
    DOI: 10.46223/HCMCOUJS.econ.en.8.1.170.2018
    20-09-2018
  • Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth

    Bui Thi Nhi; Tran The Nam; Nguyen Thi Thuy; Nguyen Kieu Oanh; Le Thi Thanh Trang
    39-53
    DOI: 10.46223/HCMCOUJS.econ.en.13.2.2333.2023
    18-04-2023
  • Impacts of passion with job, perceived justice on OCB and creative behaviors

    Tran The Nam; Nguyen Thi Thoa
    94-108
    DOI: 10.46223/HCMCOUJS.econ.en.11.1.988.2021
    26-02-2021
  • The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam

    Hoang Thi Phuong Thao; Nguyen Ngoc Thanh Hai
    11-22
    DOI: 10.46223/HCMCOUJS.econ.en.6.2.117.2016
    31-10-2016
  • User’s satisfaction with information system quality: An empirical study on the hospital information systems in Ho Chi Minh City, Vietnam

    Nguyen Tran Thuy Trang; Nguyen Manh Tuan
    57-73
    DOI: 10.46223/HCMCOUJS.econ.en.9.2.157.2019
    16-08-2019
  • The relationship between host country factors and FDI motivations: Evidence from Korean FDI in ASEAN countries

    Thuy Thi Nguyen; Hanbe Cho
    50-68
    DOI: 10.46223/HCMCOUJS.econ.en.15.5.3887.2025
    22-05-2025
  • Effects of perceived corporate social responsibility practices on customers’ satisfaction and perceived value – A study in the food industry in Vietnam

    Le Thi Thanh Xuan; Tran Tien Khoa; Nguyen Pham Nhu An
    3-14
    DOI: 10.46223/HCMCOUJS.econ.en.7.2.181.2017
    01-11-2017
  • The effects of website quality on customer satisfaction and loyalty to online travel agencies in Vietnam

    Nguyen Tran Nguyen Khai; Nguyen Thi Xuan Van
    115-131
    DOI: 10.46223/HCMCOUJS.econ.en.8.2.166.2018
    02-10-2018
  • Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain

    Nguyen Minh Ha; Le Quoc Phong; Tran Kiem Viet Thang; Huynh Luong Tam; Tran Hai Dang; Nguyen Thi Mai Hoa
    19-38
    DOI: 10.46223/HCMCOUJS.econ.en.13.2.2259.2023
    28-06-2022
  • The impacts of intellectual capital of microfinance institutions on poverty alleviation

    Chi Tung Luong; Van Thi Cam Ho; Chi Thi Ha Dang; Anh Dinh Tuan Vu
    169-186
    DOI: 10.46223/HCMCOUJS.econ.en.15.5.4154.2025
    11-06-2025
  • Perception of e-wallets as the mode of payment for online enrollment in Marinduque State College

    Ryan Clifford L. Perez
    3-18
    DOI: 10.46223/HCMCOUJS.econ.en.13.2.2272.2023
    18-10-2022
  • Business group, corporate governance and business performance: A study in Vietnam

    Thong Tien Nguyen; Nhi Phuong Doan; Tuong Minh Tran
    67-84
    DOI: 10.46223/HCMCOUJS.econ.en.15.2.3275.2025
    17-09-2024
  • Geopolitical events and stock markets: Evidence from Vietnam during the Russia-Ukraine War

    Nguyen Do Quyen; Phan Chi Mai
    53-66
    DOI: 10.46223/HCMCOUJS.econ.en.16.7.4645.2026
    19-10-2025
  • Covid-19 pandemic, fear index, national culture, and demand for gold: An international analysis

    Trinh Cong Tam; Ha Minh Tri; Le Dinh Minh Tri; Nguyen Tran Anh Thu
    28-53
    DOI: 10.46223/HCMCOUJS.econ.en.16.3.4399.2026
    07-09-2025
  • Circular economy-based reverse logistics: Dynamic interplay between drivers, barriers, and firm performance

    Trinh Hoang Hong Hue; Bui Thi Bich Tram; Pham Xuan Nghi; Dao Nguyen Thuy Binh; Huynh Le Minh Anh; Truong Ngan Chau
    DOI: 10.46223/HCMCOUJS.econ.en.16.9.4550.2026
    19-10-2025
  • The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP

    Bui Quang Hung; Trinh Thuy Anh; Nguyen Thi Thu Thao; Nguyen Pham Kien Minh
    82-100
    DOI: 10.46223/HCMCOUJS.econ.en.10.1.222.2020
    30-04-2020
  • Investigating the factors affecting online hotel reservations: An analysis of Vietnamese adolescents

    Chau Thi Minh Pham; Anh Thi Minh Bui; Tuan Van Pham
    132-145
    DOI: 10.46223/HCMCOUJS.econ.en.15.6.3618.2025
    15-01-2025
  • Evaluating the impact of government policies on tourist satisfaction in Vietnam: A Generalized Structured Component Analysis (GSCA) approach

    Canh Quang Tran
    136-149
    DOI: 10.46223/HCMCOUJS.econ.en.15.4.3633.2025
    15-01-2025
  • The effect of medical tourism experience on customers’ word of mouth - The mediating role tourists happiness

    To Phuoc Hai
    139-152
    DOI: 10.46223/HCMCOUJS.econ.en.16.6.4247.2026
    07-09-2025
  • The influence of memorable tourism experience to revisit intention of domestic tourists: A case study for Danang City, Vietnam

    Pham Thi Lan Huong; Truong Thi Van Anh; Truong Dinh Quoc Bao
    125-138
    DOI: 10.46223/HCMCOUJS.econ.en.12.1.1941.2022
    22-02-2022
  • Factors affecting consumer’s bargaining behavior: The case of fashionable clothing

    Dinh Tien Minh; Phan Thị Yen Linh; Ho Thi Kieu Nhan; Nguyen Tran Huyen Trang; Tran Le Ngoc Thao Uyen; Do Thi Ngoc Van; Pham Khac Xuan
    62-70
    DOI: 10.46223/HCMCOUJS.econ.en.10.1.220.2020
    30-04-2020
  • Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations

    Hien Thi Thu Pham; Son Bao Doan
    74-92
    DOI: 10.46223/HCMCOUJS.econ.en.15.6.3817.2025
    22-05-2025
  • Assessment of influencer’s effects on customers’ online purchasing behavior in Vietnam

    Pham Minh; Dang Thao Yen; Ngo Thi Huong Quynh; Hoang Thi Hong Yen; Tran Thi Thanh Nga; Nguyen Van Quoc
    81-96
    DOI: 10.46223/HCMCOUJS.econ.en.11.2.1419.2021
    14-08-2021
  • Financial literacy and entrepreneurial behavior of Junior high school students: Basis for TLE management plan

    Rogelia Danica Español; Joemar T. Miñoza; Leo Zosa
    3-19
    DOI: 10.46223/HCMCOUJS.econ.en.14.4.2808.2024
    19-03-2024
  • Organizational citizenship behavior and employee performance during the Covid-19 pandemic

    Bui Quang Hung; Tran Kiem Viet Thang; Trinh Thuy Anh
    33-43
    DOI: 10.46223/HCMCOUJS.econ.en.12.2.2141.2022
    23-06-2022
  • The influence of despotic leadership on innovative behavior in Ho Chi Minh City businesses: The mediating role of leader-member exchange

    Anh Tuan Tran; Thinh Thi Thu Duong; Minh Thi Binh Nguyen
    162-178
    DOI: 10.46223/HCMCOUJS.econ.en.15.4.3812.2025
    15-01-2025
  • Mapping innovation and service quality in hotels: Bibliometric and thematic analysis

    Tran Hai Yen; Phan Dinh Quyet
    DOI: 10.46223/HCMCOUJS.econ.en.16.11.4695.2026
    23-06-2026
  • Factors affecting Chinese tourist’s loyalty towards Ho Chi Minh City - A mediation analysis of tourists’ perceived value

    Mai Ngoc Khuong; Nguyen Tran Nguyen Khai; Do Ai Dao
    23-34
    DOI: 10.46223/HCMCOUJS.econ.en.6.2.119.2016
    31-10-2016
  • Medical tourism experiences, perceived value and tourists’ happiness and word of mouth in Ho Chi Minh City: A qualitative exploration

    To Phuoc Hai
    152-168
    DOI: 10.46223/HCMCOUJS.econ.en.16.4.4182.2026
    04-06-2025
  • Perceived organizational support and employee well-being: A bibliometric analysis and future research agenda

    Huynh Thi Thu Suong; Tran Thi Tuyet Huong
    DOI: 10.46223/HCMCOUJS.econ.en.17.2.5320.2027
    10-07-2026
  • Knowledge sharing in virtual teams: A research in information technology companies in Vietnam

    Huynh Thi Minh Chau; Nguyen Manh Tuan; Hang Le Cam Phuong
    75-88
    DOI: 10.46223/HCMCOUJS.econ.en.7.1.198.2017
    14-04-2017
  • Factors defining the effectiveness of integrated accounting information system in ERP environment – Evidence from Vietnam’s enterprises

    Vu Quoc Thong
    96-110
    DOI: 10.46223/HCMCOUJS.econ.en.7.2.189.2017
    01-11-2017
  • Evaluating the effectiveness of integrated Accounting Information Systems (AIS) in ERP environment of Vietnamese garment companies

    Vu Quoc Thong
    17-35
    DOI: 10.46223/HCMCOUJS.econ.en.9.1.174.2019
    05-03-2019
  • Entrepreneurship and economic development: A literature review

    Nguyen Van Phuc
    3-17
    DOI: 10.46223/HCMCOUJS.econ.en.4.2.1006.2014
    31-08-2014
  • Safe havens in the digital age: Cryptocurrencies and geopolitical risks

    Anh Thi Phuong Hoang; Bao Cong Nguyen To; Hoang Dinh Tran
    160-180
    DOI: 10.46223/HCMCOUJS.econ.en.15.3.3875.2025
    28-11-2024
  • Exploring the impact of destination image and hotel brand attachment on revisit intention: Ho Chi Minh City case study

    Duong Bao Trung; Le Dinh Minh Tri; Nguyen Vuong Hoai Thao
    16-36
    DOI: 10.46223/HCMCOUJS.econ.en.16.2.3939.2026
    23-05-2025
  • The behavior of young people toward electric motorbikes: Evidence from Vietnam

    Lam Hong Tong; Chau Giang Nguyen; My Tien Ha Duong
    99-111
    DOI: 10.46223/HCMCOUJS.econ.en.14.4.2792.2024
    19-03-2024
  • Factors influencing luxury wine consumption behavior among Vietnamese consumers

    Chung Thi Du
    90-108
    DOI: 10.46223/HCMCOUJS.econ.en.15.4.3824.2025
    15-01-2025
  • Applicability of IFRS in Vietnam stock exchange listed companies: Perspective from Theory of Planned Behavior

    Nguyen Thi Ngoc Diep
    109-121
    DOI: 10.46223/HCMCOUJS.econ.en.11.1.1237.2021
    26-02-2021
  • Friction in mobilities: Migrating to escape

    Nguyen Hong Chi
    3-16
    DOI: 10.46223/HCMCOUJS.econ.en.9.1.173.2019
    05-03-2019
  • Assessing national digitalization levels using cross efficiency model

    Volkan Soner Özsoy
    25-35
    DOI: 10.46223/HCMCOUJS.econ.en.16.1.4179.2026
    07-09-2025
  • Investigating online purchase intention of Gen Z on TikTok live stream shopping

    Nhung Thi Hoai Duong; Minh Quang Ta
    71-89
    DOI: 10.46223/HCMCOUJS.econ.en.15.4.3416.2025
    11-10-2024
  • The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services

    Tuan Van Pham; My Ha Nguyen; Linh Khanh Nguyen; Yen Phi Hoang; Thu Hoai Tran; Linh Ngoc Khanh Hoang
    37-50
    DOI: 10.46223/HCMCOUJS.econ.en.15.2.3294.2025
    12-09-2024
  • Green purchase behavior of students in Ho Chi Minh City, Vietnam: The integration of protection motivation theory and theory of green purchase behavior

    Pham Thi Thu Hien; Doan Bao Son; Nguyen Huy Phuc; Nguyen Ngoc Kieu Anh; Nguyen Dinh Loc; Tong Tinh Nghi
    60-78
    DOI: 10.46223/HCMCOUJS.econ.en.16.4.3982.2026
    10-08-2025
  • The Franklin effect in social and workplace contexts: A qualitative study on how small requests foster interpersonal bonding

    Nguyen Quang Anh; Nguyen Hoang Phuc
    DOI: 10.46223/HCMCOUJS.econ.en.16.8.4696.2026
    19-10-2025
  • Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations

    Minh Thi Hong Le; Hieu Ngoc Minh Pham; Ly Thi Truc Nguyen; Thuy Thi Xuan Le; Suong Thi Mai Nguyen
    85-104
    DOI: 10.46223/HCMCOUJS.econ.en.15.2.2939.2025
    24-05-2024
  • Determinants of young consumers’ intention to purchase organic food: Extending the theory of planned behavior

    Nguyen Thanh Nhan; Tran Thi Thanh Phuong
    DOI: 10.46223/HCMCOUJS.econ.en.17.4.5287.2027
    06-09-2026
  • AI chatbots and purchase behavior of Gen Z: The role of theoretical intersection

    Pham Minh; Ha Kim Yen; Nguyen Huy Phuc; Nguyen Huynh Thuy Vy; Dinh Thi Kim Tuyen
    DOI: 10.46223/HCMCOUJS.econ.en.16.11.4632.2026
    07-09-2025
  • The effect of risk-taking propensity on social entrepreneurial intention: Evidence from Vietnam

    Phan Tan Luc; Pham Xuan Lan; Bui Ngoc Tuan Anh; Dam Tri Cuong
    73-82
    DOI: 10.46223/HCMCOUJS.econ.en.11.1.543.2021
    26-02-2021
  • Trust, ties, and transactions: The impact of social capital on card payments

    Tran Thuy; Do Khac Trung
    DOI: 10.46223/HCMCOUJS.econ.en.16.9.4689.2026
    19-10-2025
  • Environmental-Social-Governance performance and corporate risk: Empirical evidence from Vietnamese listed firms

    Doan Phuong Nhi; Pham Huong Giang; Trinh Thuy Nguyen Cat
    DOI: 10.46223/HCMCOUJS.econ.en.17.1.4892.2027
    17-06-2026
  • Touchless transformation in hospitality: Sustainable and managerial perspectives in Ba Ria-Vung Tau, Vietnam

    Pham Xuan Quyet Riley
    69-86
    DOI: 10.46223/HCMCOUJS.econ.en.16.11.4990.2026
    12-05-2026
  • Additional insights of multinational corporation’s location network in Vietnam

    Thuy Thi Vu
    124-135
    DOI: 10.46223/HCMCOUJS.econ.en.15.3.3429.2025
    11-10-2024
  • Effects of emotional labor and emotional intelligence on university students’ academic achievement: The mediating role of emotional exhaustion

    Duong Thi Hoai Nhung; Le Nguyet Hang; Nguyen Thi Nga Anh; Hoang Minh Hien
    79-97
    DOI: 10.46223/HCMCOUJS.econ.en.16.4.4013.2026
    22-05-2025
  • Adaptability culture fosters Small and Medium-sized manufacturing Enterprises (SMEs) climate change proactive adaptation in Vietnam

    Pham Thi Chau Quyen; Truong Thanh Trung; Tran Thi Phuong Thuy
    37-66
    DOI: 10.46223/HCMCOUJS.econ.en.16.2.3632.2026
    13-01-2025
  • People’s expectations in Ho Chi Minh City when buying over - the - counter drugs to self - treatment

    Nguyen Minh Ha; Nguyen The Hung
    60-76
    DOI: 10.46223/HCMCOUJS.econ.en.5.1.74.2015
    31-08-2015
  • The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context

    Long Vu Phi Hoang; Hien Thi Thao Bui
    105-127
    DOI: 10.46223/HCMCOUJS.econ.en.15.2.3124.2025
    24-05-2024
  • Adoption of digital platforms in freight forwarding: A Structural Equation Modeling - Artificial Neural Network method

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