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• From interaction to attachment: The mediating role of memorable tourism experiences in revisit intentions

  Nguyen Ngoc Tam; Vo Thi Ngoc Thuy; Le Van Hoa

  108-124

  DOI: 10.46223/HCMCOUJS.econ.en.16.7.4628.2026

  07-09-2025

• The nature of public relations in Vietnam

  Van Thi Hong Loan

  54-66

  DOI: 10.46223/HCMCOUJS.econ.en.4.2.97.2014

  31-08-2014

• The relationship between host country factors and FDI motivations: Evidence from Korean FDI in ASEAN countries

  Thuy Thi Nguyen; Hanbe Cho

  50-68

  DOI: 10.46223/HCMCOUJS.econ.en.15.5.3887.2025

  22-05-2025

• The way public relations practitioners influence media agendas in Vietnam

  Van Thi Hong Loan

  77-90

  DOI: 10.46223/HCMCOUJS.econ.en.5.1.76.2015

  31-08-2015

• Understanding purchase intention in TikTok livestream shopping among Vietnamese Generation Z: A Stimulus-Organism-Response (S-O-R) perspective

  Huynh Nhut Khoa

  DOI: 10.46223/HCMCOUJS.econ.en.17.4.5452.2027

  24-07-2026

• Memorable travel experiences and destination loyalty: The moderating role of crowding in festival tourism in Ho Chi Minh City

  Ho Thanh Truc; Bui Thi Thanh; Nong Thi Nhu Mai

  25 - 48

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4856.2026

  17-05-2026

• Effects of emotional labor and emotional intelligence on university students’ academic achievement: The mediating role of emotional exhaustion

  Duong Thi Hoai Nhung; Le Nguyet Hang; Nguyen Thi Nga Anh; Hoang Minh Hien

  79-97

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.4013.2026

  22-05-2025

• The influence of memorable tourism experience to revisit intention of domestic tourists: A case study for Danang City, Vietnam

  Pham Thi Lan Huong; Truong Thi Van Anh; Truong Dinh Quoc Bao

  125-138

  DOI: 10.46223/HCMCOUJS.econ.en.12.1.1941.2022

  22-02-2022

• The assessment of sustainable tourism: Application to Kien Giang destination in Vietnam

  Nguyen Thao Nguyen; Tran Hoang Thanh Phuong

  104-122

  DOI: 10.46223/HCMCOUJS.econ.en.14.1.2866.2024

  26-02-2024

• The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context

  Long Vu Phi Hoang; Hien Thi Thao Bui

  105-127

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3124.2025

  24-05-2024

• Reframing destination identity and tourism communication post-merger: Case study of Vietnam’s former Central Highlands region

  Duong Ngoc Lang

  DOI: 10.46223/HCMCOUJS.econ.en.16.9.4713.2027

  27-05-2026

• The Franklin effect in social and workplace contexts: A qualitative study on how small requests foster interpersonal bonding

  Nguyen Quang Anh; Nguyen Hoang Phuc

  DOI: 10.46223/HCMCOUJS.econ.en.16.9.4696.2026

  19-10-2025

• Domestic tourists’ memorable experiences, destination image and revisit intention at Hoi An Ancient Town, a UNESCO World Heritage site in Vietnam

  Nguyen Thi Bich Lieu; Pham Hong Chuong

  DOI: 10.46223/HCMCOUJS.econ.en.17.1.4714.2027

  17-05-2026

• The mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty

  Nguyen Ngoc Dan Thanh; Nguyen Duc Thanh; Le Thi Thanh Thuy; Do Minh Thuy; Nguyen Thi Thanh Thao; Tong Nguyen Phuong Thanh

  112-129

  DOI: 10.46223/HCMCOUJS.econ.en.10.2.562.2020

  31-08-2020

• Chatbot communication quality and purchase intention: The roles of trust and flow experience

  Nguyen Ngoc Bich; Bao Trung, PhD.; Du Thi Chung, PhD.

  06-09-2026

• The effectiveness of Vietnamese policies response to climate change through ARDL analysis

  Le Hoang Nghiem; Dang Bac Hai; Tran Thi Diem Nga; Su Thi Oanh Hoa

  42-52

  DOI: 10.46223/HCMCOUJS.econ.en.11.2.1435.2021

  13-08-2021

• How vividness and review quality influence purchase intention in mobile shopping

  Anh Thi Van Pham; Trung Minh Ngo

  20-36

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3128.2025

  12-09-2024

• Shaping Parasocial Interaction in Digital Hospitality: The Role of Normative Social Influence among Generation Z in Vietnam

  Lam Ngoc Vi Nguyen, MSc; Van Huy Le, Prof.; Van Hoa Le, Assoc. Prof.

  06-09-2026

• The effects of website quality on customer satisfaction and loyalty to online travel agencies in Vietnam

  Nguyen Tran Nguyen Khai; Nguyen Thi Xuan Van

  115-131

  DOI: 10.46223/HCMCOUJS.econ.en.8.2.166.2018

  02-10-2018

• Factors influencing tourist co-creation value in smart tourism: The role of resources, participation, and technology experience on satisfaction and loyalty

  Vu Truc Phuc; Nguyen Giang Chau

  134-151

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.5073.2026

  03-04-2026

• Exploring the impact of destination image and hotel brand attachment on revisit intention: Ho Chi Minh City case study

  Duong Bao Trung; Le Dinh Minh Tri; Nguyen Vuong Hoai Thao

  16-36

  DOI: 10.46223/HCMCOUJS.econ.en.16.2.3939.2026

  23-05-2025

• The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP

  Bui Quang Hung; Trinh Thuy Anh; Nguyen Thi Thu Thao; Nguyen Pham Kien Minh

  82-100

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.222.2020

  30-04-2020

• Word-of-Mouth, Perceived Usefulness and Trust as Drivers of Customer Loy-alty to E-Wallets: Evidence from MoMo in Vietnam

  Quốc Nam Trần

  07-09-2026

• Religiosity to green purchase under emotional and greenwashing factors

  Nguyen Phan Quynh Huong; Ha Minh Tri

  97-113

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2569.2023

  31-05-2023

• The relationship between service quality, price perception, customer satisfaction and customer loyalty: a study in Nguoi Ban Vang – A pawn service company in Ho Chi Minh City

  Vo Thi Quy; Vo Duy Huy

  44-56

  DOI: 10.46223/HCMCOUJS.econ.en.9.2.156.2019

  16-08-2019

• Assessing and proposing tourism product development in Thu Duc City

  Vo Thi Ngoc Thuy; Le Cat Vi

  91-107

  DOI: 10.46223/HCMCOUJS.econ.en.16.5.4503.2026

  07-09-2025

• Medical tourism experiences, perceived value and tourists’ happiness and word of mouth in Ho Chi Minh City: A qualitative exploration

  To Phuoc Hai

  152-168

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.4182.2026

  04-06-2025

• Determinants of electronic word of mouth in the restaurant industry: An evidence from Vietnam

  Phuong Hoang Lam; Thanh Thi Bui; Mai Thi Tuyet Vo; Lan Thi Ngoc Tran

  79-92

  DOI: 10.46223/HCMCOUJS.econ.en.14.2.2620.2024

  06-11-2023

• From social identity to purchase intention: The psychological mechanism in Vietnamese multiplayer online games

  Tran Minh Duy; Truong Le Quoc Viet; Chau Hoai Anh

  DOI: 10.46223/HCMCOUJS.econ.en.17.4.5363.2027

  10-07-2026

• The determinants of tourism revenue in Vietnam: A study with the spatial panel regression

  Thao Thi Phuong Hoang

  130-151

  DOI: 10.46223/HCMCOUJS.econ.en.15.1.3175.2025

  30-10-2024

• Cultural destinations decision of solo-traveler: A network analysis at Dalat City

  Hoang Thi Phuong Thao; Phan Thi Bich Hang; Do Thi Thuy Trang

  129-144

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2240.2023

  18-04-2023

• Customer satisfaction and customer loyalty in Vietnamese mobile telecommunication industry

  Trinh Kim Hoa; Luu Thi Bich Ngoc

  41-59

  DOI: 10.46223/HCMCOUJS.econ.en.5.1.95.2015

  31-08-2015

• Additional insights of multinational corporation’s location network in Vietnam

  Thuy Thi Vu

  124-135

  DOI: 10.46223/HCMCOUJS.econ.en.15.3.3429.2025

  11-10-2024

• Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth

  Bui Thi Nhi; Tran The Nam; Nguyen Thi Thuy; Nguyen Kieu Oanh; Le Thi Thanh Trang

  39-53

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2333.2023

  18-04-2023

• Factors affecting Chinese tourist’s loyalty towards Ho Chi Minh City - A mediation analysis of tourists’ perceived value

  Mai Ngoc Khuong; Nguyen Tran Nguyen Khai; Do Ai Dao

  23-34

  DOI: 10.46223/HCMCOUJS.econ.en.6.2.119.2016

  31-10-2016

• The effects of emotional intelligence and word-of-mouth on consumers’ purchase decision in social network online purchase toward cosmetic market – A study in Ho Chi Minh City, Vietnam

  Le Vo Lieu Hoang; Ho Nhut Quang

  53-63

  DOI: 10.46223/HCMCOUJS.econ.en.7.2.185.2017

  01-11-2017

• Determinants of sustainable fashion purchase intention of customer in Ho Chi Minh City

  Nguyen Tien Thong; Nguyen Quoc Chi

  61-80

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4439.2026

  07-09-2025

• The impact of access to finance and business environment on firm innovation in Vietnam: Moderating role of working experience of top manager

  Thu Thi Hong Nguyen; Minh Hue Nguyen; Bich Ngoc Do; Minh Thi Hong Le

  55-74

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.3126.2024

  19-03-2024

• Touchless transformation in hospitality: Sustainable and managerial perspectives in Ba Ria-Vung Tau, Vietnam

  Pham Xuan Quyet Riley

  69 - 86

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4990.2026

  12-05-2026

• The effect of medical tourism experience on customers’ word of mouth - The mediating role tourists happiness

  To Phuoc Hai

  139-152

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4247.2026

  07-09-2025

• Impact of relations between employees and customers to the customers’ positive word-of-mouth in real estate industry

  Phan Nhat Nam; Nguyen Minh Ha; Nguyen Huu Dung

  17-28

  DOI: 10.46223/HCMCOUJS.econ.en.5.2.63.2015

  20-12-2015

• Push and pull factors impacting visitors’ loyalty: A case of Saigon Zoo and Botanical Gardens

  Nguyen Hoang Sinh; Ngo Thi Phuong Anh

  155-170

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.224.2020

  14-07-2025

• The impact of augmented reality on impulse buying of makeup products on e-commerce platforms

  Giang Hoai Kieu Le; Ky Van Nguyen

  112-131

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3748.2025

  29-04-2025

• Onboarding experience and job satisfaction in Philippine government banking sector

  Guilbert Nicanor Abiera Atillo; Ralph Alanunay Cardeno; Deo Michael Angelo Marino Olasiman

  3-18

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3799.2025

  15-01-2025

• Rational and emotional preferred appeals of television commercials for FMCG: Evidence from young adults in Ho Chi Minh city

  Nguyen The Khang; Pham Thi Bich Ngoc

  37-49

  DOI: 10.46223/HCMCOUJS.econ.en.8.1.171.2018

  20-09-2018

• Green engagement pathways in tourism: The converging roles of knowledge sharing and social media in shaping revisit intentions

  Tho Huu Hoang Nguyen; Huong Thi Thanh Tran; Quy Anh Le; Van Thanh Mai; Anh Thi Nhat Tran; An Thanh Le

  19-39

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3768.2025

  29-04-2025

• Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City

  Trinh Thuy Anh; Tran Kiem Viet Thang

  37-51

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.218.2020

  30-04-2020

• Towards a post-pandemic tourism recovery: An empirical study on the behavioural intention of using contactless payment and Covid-19 vaccination in Vietnam

  Man The Nguyen; Giang Thuy Nguyen; Tho Huu Hoang Nguyen

  109-125

  DOI: 10.46223/HCMCOUJS.econ.en.14.2.2636.2024

  24-10-2023

• Impact of violent and property crimes on microfirms’ performance: The Philippine experience

  Leo Delaric Manansala; Alice Tibayan Valerio

  3-17

  DOI: 10.46223/HCMCOUJS.econ.en.14.3.2822.2024

  08-03-2024

• The interaction of service quality, customer value, customer satisfaction on customer’s behaviour intention using cellular/mobile service in Ho Chi Minh City

  Do Thi Thanh Tram; Nguyen Khanh Duy

  75-89

  DOI: 10.46223/HCMCOUJS.econ.en.9.1.177.2019

  05-03-2019

• Spatial dependence and the tourism-governance nexus in Vietnam: Insights from provincial-level data

  Hoang Thao

  06-09-2026

• Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations

  Hien Thi Thu Pham; Son Bao Doan

  74-92

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3817.2025

  22-05-2025

• The role of experience in shaping repurchase intention in Vietnam’s e-commerce

  Le Huyen Trang; Pham Thi Van Anh; Nguyen Thi Thuy Trang

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4694.2026

  19-10-2025

• Evaluating the impact of government policies on tourist satisfaction in Vietnam: A Generalized Structured Component Analysis (GSCA) approach

  Canh Quang Tran

  136-149

  DOI: 10.46223/HCMCOUJS.econ.en.15.4.3633.2025

  15-01-2025

• The effect of the relationship between integrating information systems and total quality management on company organizational performance in Vietnam

  Bui Thi Minh Thu; Nguyen Thi Bich Thu

  145-160

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2250.2023

  30-06-2023

• Application of ISS Model for individual customer satisfaction: A study of Internet Banking and Mobile Banking services in Ho Chi Minh City, Vietnam

  Nguyen Thi Binh Minh; Khuc Dinh Nam

  114-128

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2110.2023

  18-10-2022

• Evaluation of patient satisfaction and the service quality of the outpatient care at the Heart Institute of Ho Chi Minh City

  Dinh Hong Diem Thuy; Tran Thi Thanh Phuong; Nguyen Huu Khanh; Nguyen Truong Vien

  46-59

  DOI: 10.46223/HCMCOUJS.econ.en.11.1.1307.2021

  26-02-2021

• Factors affecting the quality of manufacturer – distributor relationship in the plastic industry in Vietnam

  Ho Thanh Phong; Tran Van Khoat

  3-26

  DOI: 10.46223/HCMCOUJS.econ.en.10.2.583.2020

  31-08-2020

• Research on the model of university autonomy in the direction of corporate governance

  Trinh Thuy Anh; Bui Quang Hung; Nguyen Pham Kien Minh

  31-41

  DOI: 10.46223/HCMCOUJS.econ.en.11.2.1950.2021

  14-08-2021

• The impact of e-retailer personality and website quality on online impulse buying

  Nguyen Le Thai Hoa

  97-113

  DOI: 10.46223/HCMCOUJS.econ.en.11.2.1400.2021

  14-08-2021

• Lecturers' adoption to use the online Learning Management System (LMS): Empirical evidence from TAM2 model for Vietnam

  Bui Thanh Khoa; Nguyen Minh Ha; Tran Viet Hoang Nguyen; Nguyen Huu Bich

  3-17

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.216.2020

  30-04-2020

• Factors influencing pneumatic precision corn planter adoption in the Philippines: An empirical study using the Technology Acceptance Model (TAM) and Partial Least Squares Structural Equation Modeling (PLS-SEM)

  Duan P. Mary Rose; Gonzales G. Gamaliel; Papaya Iway Harold Jay; Buot Pisao Amadito Jr.; Montebon Defensor Vincet Rhey; Moya S. Emmanuel; Mata Dumanacal Marlon

  23-49

  DOI: 10.46223/HCMCOUJS.econ.en.15.5.3964.2025

  04-06-2025

• The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory

  Hoa Le Thai Nguyen; Thi Thi Cam Tang

  128-151

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3090.2025

  24-05-2024

• The nonlinear effect of international tourism on income inequality: Testing the Kuznets curve hypothesis

  Pham Nang Thang; Truong Trung Tin; Do Le Minh Thu; Nguyen Tran Thang; Do Thi Thu Thao

  112-128

  DOI: 10.46223/HCMCOUJS.econ.en.16.1.3996.2026

  07-09-2025

• Adopting Japanese lean practices into the Vietnamese context: Slow and steady is the sure way to go

  Reynold James; Dinh Nhu Anh

  14-28

  DOI: 10.46223/HCMCOUJS.econ.en.3.1.903.2013

  31-08-2013

• Effects of perceived corporate social responsibility on positive behaviors of employees in the hospitality sector: the moderating role of responsible leadership

  Trinh Thi Ha; Tran Ha Uyen Thi; Nguyen Thi Phuong Thao; Nguyễn Văn Anh

  07-09-2026

• A systematic literature review on omnichannel purchase intentions in the retail industry

  Vo Le Quynh Lam; Phan Tan Luc

  107 - 123

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4846.2026

  20-04-2026

• Application of the PLS-SEM model in assessing the green supply chain management performance of small and medium enterprises in Ho Chi Minh City, Vietnam

  Dieu Van Nguyen; Thinh Thi Thu Duong; Anh Tuan Tran

  93-111

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3631.2025

  15-01-2025

• Construing digital competence of Vietnamese students and consequences from ChatGPT user experience

  Kieu Anh Tai; Tran Huynh Tan Sang; Ly Phuoc Sang

  44-60

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.5429.2026

  31-03-2026

• The influence of human factors on the quality of accounting information system

  Nguyen Thu Nha Trang; Dinh Thi Ngoc Huong; Huynh Dang Ngan Anh

  65-75

  DOI: 10.46223/HCMCOUJS.econ.en.14.1.2334.2023

  21-07-2023

• Clients’ criteria for dental services selection and assessment of service quality and satisfaction in Cebu, Philippines

  Mary Flor Silvestre Namoca; James Garcia Esguerra

  3-17

  DOI: 10.46223/HCMCOUJS.econ.en.15.4.3345.2025

  18-10-2024

• Social capital and job search success: The case of undergraduates in Ho Chi Minh City, Vietnam

  Nguyen Van Phuc; Nguyen Le Hoang Thuy To Quyen

  3-14

  DOI: 10.46223/HCMCOUJS.econ.en.8.2.160.2018

  02-10-2018

• Analyzing public perceptions of street food in Ho Chi Minh City from a management perspective using data analytics and netnography approaches

  Hien Nguyen Trong Ton

  150-161

  DOI: 10.46223/HCMCOUJS.econ.en.15.4.3721.2025

  18-10-2024

• Tourism destinations information seeking and dissemination behaviors on social networking sites

  Nguyen Minh Dang; Vo Thanh Thao

  91-110

  DOI: 10.46223/HCMCOUJS.econ.en.5.1.79.2015

  31-08-2015

• The influence of negative marketing practices on brand hate: The moderating effect of negative word of mouth in the organic food industry

  Nguyen Ngoc Bich Tram; Du Thi Chung

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.4960.2027

  28-05-2026

• Effects of experience years, gender of auditors and audit firm size on firm’ discretionary accrual management: Evidence from Vietnam

  Nguyen Minh Kieu; Nguyen Kim Nam; Nguyen Thi Hang Nga; Nguyen Thi Ngoc Diep

  35-41

  DOI: 10.46223/HCMCOUJS.econ.en.6.2.121.2016

  31-10-2016

• From motivation to employee performance: An integrated behavioral model for hotel employees in Vietnam

  Phan Thi Bich Hang

  36-56

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4629.2026

  07-09-2025

• Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic

  Tri Minh Ha; Thanh Thi Huong Nguyen; Do Giang Nguyen; Hoai Thi Tran

  18-43

  DOI: 10.46223/HCMCOUJS.econ.en.14.3.2969.2024

  08-03-2024

• An integrated TAM (Technology Acceptance Model) - IDT (Innovation Diffusion Theory) - Flow model examining the impact of augmented reality technology on consumers’ online purchase intention in Ho Chi Minh City

  Nguyen Ngoc Thien Long; Nguyen Thi Binh Minh; Tran Thanh Tung

  124 - 152

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4761.2026

  17-05-2026

• Virtual influencers and mindful consumption: Dual-system evidence from Vietnam

  Truong Thi Thuy Vi; Khuu Minh Dat

  153 - 172

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4766.2026

  17-05-2026

• Building a new hybrid machine learning model for improvement insurance cross-sell prediction

  Doan Gia Bao Ngoc; Luu Minh Quan; Truong Thi Thanh Ha; Nguyen Duc Minh Tan; Phan Thi Minh Huyen; Tran Duy Thanh

  93-111

  DOI: 10.46223/HCMCOUJS.econ.en.16.1.4306.2026

  07-09-2025

• Do ambient scents affect customers’ behavioral responses at fashion stores in Vietnam?

  Cao Minh Tri; Kim Trung; Duong Quynh Nga

  186-203

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.228.2020

  14-07-2025

• An investigation of factors impacting visitors to a botanic park: Factor analysis of push and pull framework

  Nguyen Hoang Sinh; Hoang Thi Hoa

  115-126

  DOI: 10.46223/HCMCOUJS.econ.en.12.2.2156.2022

  23-06-2022

• The impact of subjective norms and environmental consciousness on women’s consumption behavior toward natural-origin cosmetics: Evidence from Vietnam

  Thao Dinh

  07-09-2026

• User’s satisfaction with information system quality: An empirical study on the hospital information systems in Ho Chi Minh City, Vietnam

  Nguyen Tran Thuy Trang; Nguyen Manh Tuan

  57-73

  DOI: 10.46223/HCMCOUJS.econ.en.9.2.157.2019

  16-08-2019

• The mediating role of attitude in the influence of product quality and Corporate Social Responsibility (CSR) on Halal purchase intention among Generation Z in Ho Chi Minh City

  Duong Thi Thu Thinh; Nguyen Van Dieu; Tran Tuan Anh

  120-138

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4536.2026

  07-09-2025

• Determinants of Vietnam’s multidimensional poverty: Economic structural change, human capital, government’s quality and risk management, foreign capital

  Luong Thanh Long; Pham My Duyen

  DOI: 10.46223/HCMCOUJS.econ.en.17.1.4759.2027

  27-05-2026

• Enhancing customer satisfaction in terms of service quality in supermarket - The case study of Big C supermaket in HCMC

  Trinh Thuy Anh; Phan Minh Tai

  68-79

  DOI: 10.46223/HCMCOUJS.econ.en.3.1.103.2013

  31-08-2013

• Applying resource dependence theory and network theory to analysis of relationship quality between logistics users and providers

  Nguyen Thi Thanh Van; Ho Thanh Phong; Bui Thi Thanh

  24-33

  DOI: 10.46223/HCMCOUJS.econ.en.7.1.194.2017

  14-04-2017

• Mapping innovation and service quality in hotels: Bibliometric and thematic analysis

  Tran Hai Yen; Phan Dinh Quyet

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4695.2026

  23-06-2026

• Towards green growth: Total quality management as a leverage to enhance sustainable performance in Small and Medium Enterprises in Ho Chi Minh City

  Tran Tuan Anh; Ha Thi Thu Hoa; Truong Ngoc Hao

  78-95

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4610.2026

  07-09-2025

• Assessing national digitalization levels using cross efficiency model

  Volkan Soner Özsoy

  25 - 35

  DOI: 10.46223/HCMCOUJS.econ.en.16.1.4179.2026

  07-09-2025

• Retail business in an emerging economy: The case of Vietnam

  Trinh Thuy Anh; Tran Tuan Anh

  67-77

  DOI: 10.46223/HCMCOUJS.econ.en.2.1.71.2012

  31-08-2012

• Should Vietnamese firm’s stocks be listed in a MSCI Global Equity index? Experience drawn from the sample of 30 countries

  Vo Hong Duc; Doan Bao Huy

  60-80

  DOI: 10.46223/HCMCOUJS.econ.en.4.1.1001.2014

  01-07-2014

• Exploring blockchain adoption intention in e-commerce through an extended Technology Application Model framework: Evidence from Ho Chi Minh City, Vietnam

  Nguyen Phan Thu Hang; Nguyen Thi Tuyet Nga; Phan Cong Thao Tien

  81-103

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4556.2026

  07-09-2025

• Understanding willingness to pay for green products in Vietnam: An extended Norm Activation Model

  Anh Tho To; Nguyen Hoang Bao Chau; Dao Thi Thao Anh; Nguyen Dinh Thi; Nguyen Hoang Vy; Vo Ai Vi

  07-09-2026

• Brand Authenticity And Brand Defense: Mediating Roles Of Trust And Co-Creation

  Quoc Dai Tran; Thi Phuong Nga Dang

  06-09-2026

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