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• Analyzing public perceptions of street food in Ho Chi Minh City from a management perspective using data analytics and netnography approaches

  Hien Nguyen Trong Ton

  150-161

  DOI: 10.46223/HCMCOUJS.econ.en.15.4.3721.2025

  18-10-2024

• Employing netnography approach to describe brand image from customers’ perspectives - The case of The Cocoon Original Vietnam

  Xuan Thi Thanh Le; Uyen Bao Ly

  64-78

  DOI: 10.46223/HCMCOUJS.econ.en.14.2.2538.2024

  30-06-2023

• Building a new hybrid machine learning model for improvement insurance cross-sell prediction

  Doan Gia Bao Ngoc; Luu Minh Quan; Truong Thi Thanh Ha; Nguyen Duc Minh Tan; Phan Thi Minh Huyen; Tran Duy Thanh

  93-111

  DOI: 10.46223/HCMCOUJS.econ.en.16.1.4306.2026

  07-09-2025

• Circular economy-based reverse logistics: Dynamic interplay between drivers, barriers, and firm performance

  Trinh Hoang Hong Hue; Bui Thi Bich Tram; Pham Xuan Nghi; Dao Nguyen Thuy Binh; Huynh Le Minh Anh; Truong Ngan Chau

  DOI: 10.46223/HCMCOUJS.econ.en.16.9.4550.2026

  19-10-2025

• Impact of e-commerce on economic growth of countries and territories in the Asian region

  Nguyen Dinh Binh; Nguyen Tran My Quyen; Huynh Quang Buu; Dinh Thuy Trang; Tran Thi Thuc Anh; Nguyen Thi Cam Nhung

  84-99

  DOI: 10.46223/HCMCOUJS.econ.en.16.7.4469.2026

  07-09-2025

• The impact of socially responsible human resource management on the organizational citizenship behavior of employees in universities in Ho Chi Minh City

  Ha Minh Tri; Pham Le Vu Anh Hao; Tran Thi Nhu Y; Dang Nguyen Minh Tu

  7-26

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4426.2026

  07-09-2025

• Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain

  Nguyen Minh Ha; Le Quoc Phong; Tran Kiem Viet Thang; Huynh Luong Tam; Tran Hai Dang; Nguyen Thi Mai Hoa

  19-38

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2259.2023

  28-06-2022

• How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City

  Long Cuu Hoang; Hoan Phuc Ho; Hung Xuan Dao; Binh Gia Nguyen; Giang Vu Chau Le; Ha Nhu Ngoc Nguyen

  51-66

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3154.2025

  30-05-2024

• Covid-19 pandemic, fear index, national culture, and demand for gold: An international analysis

  Trinh Cong Tam; Ha Minh Tri; Le Dinh Minh Tri; Nguyen Tran Anh Thu

  28-53

  DOI: 10.46223/HCMCOUJS.econ.en.16.3.4399.2026

  07-09-2025

• Green purchase behavior of students in Ho Chi Minh City, Vietnam: The integration of protection motivation theory and theory of green purchase behavior

  Pham Thi Thu Hien; Doan Bao Son; Nguyen Huy Phuc; Nguyen Ngoc Kieu Anh; Nguyen Dinh Loc; Tong Tinh Nghi

  60-78

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.3982.2026

  10-08-2025

• Factors affecting consumer’s bargaining behavior: The case of fashionable clothing

  Dinh Tien Minh; Phan Thị Yen Linh; Ho Thi Kieu Nhan; Nguyen Tran Huyen Trang; Tran Le Ngoc Thao Uyen; Do Thi Ngoc Van; Pham Khac Xuan

  62-70

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.220.2020

  30-04-2020

• The impact of foreign aid on Foreign Direct Investment (FDI) inflows in developing Asian countries: Policy implications for Vietnam

  Nguyen Van Bon; Nguyen Thi Yen Vi; Duong Thi Hoai Thuong; Nguyen Thi Thanh Thao; Nguyen Thi Thao Vy; Nguyen Ngoc Anh Thu

  100-114

  DOI: 10.46223/HCMCOUJS.econ.en.16.5.4443.2026

  07-09-2025

• Quiet quitting in the era of hybrid work: A qualitative study on work motivation among generation Z

  Nguyen Quang Anh; Nguyen Hoang Phuc; Huynh Trong Hien; Luong Bich An; Nguyen Thi Huong Giang; Luong Thi My Duyen

  98-113

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.4262.2026

  07-09-2025

• AI chatbots and purchase behavior of Gen Z: The role of theoretical intersection

  Pham Minh; Ha Kim Yen; Nguyen Huy Phuc; Nguyen Huynh Thuy Vy; Dinh Thi Kim Tuyen

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4632.2026

  07-09-2025

• Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations

  Minh Thi Hong Le; Hieu Ngoc Minh Pham; Ly Thi Truc Nguyen; Thuy Thi Xuan Le; Suong Thi Mai Nguyen

  85-104

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.2939.2025

  24-05-2024

• Business group, corporate governance and business performance: A study in Vietnam

  Thong Tien Nguyen; Nhi Phuong Doan; Tuong Minh Tran

  67-84

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3275.2025

  17-09-2024

• The nonlinear effect of international tourism on income inequality: Testing the Kuznets curve hypothesis

  Pham Nang Thang; Truong Trung Tin; Do Le Minh Thu; Nguyen Tran Thang; Do Thi Thu Thao

  112-128

  DOI: 10.46223/HCMCOUJS.econ.en.16.1.3996.2026

  07-09-2025

• Sustainable supply chain management: A bibliometric analysis using VOSviewer

  Duong Thi Thu Thinh; Tran Quang Long; Hoang Lam Cuong

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4583.2026

  07-09-2025

• The customers’ perception of privacy in the retail industry when adopting digital transformation

  Phuong Nguyen Hong Huynh; Tin Trung Hoang; Huynh Thi Thuy Phan; Quynh Le Nhu Nguyen

  143-159

  DOI: 10.46223/HCMCOUJS.econ.en.14.2.2609.2024

  30-06-2023

• The impact of access to finance and business environment on firm innovation in Vietnam: Moderating role of working experience of top manager

  Thu Thi Hong Nguyen; Minh Hue Nguyen; Bich Ngoc Do; Minh Thi Hong Le

  55-74

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.3126.2024

  19-03-2024

• Supply chain innovation and financial performance in ASEAN manufacturing firms: The moderating role of organisational innovation

  Minh Hue Nguyen; Hang Thu Hoang; Dung Van Nguyen; Canh Huynh Quang Trinh

  54-69

  DOI: 10.46223/HCMCOUJS.econ.en.15.1.3099.2025

  12-09-2024

• Environmental-Social-Governance performance and corporate risk: Empirical evidence from Vietnamese listed firms

  Doan Phuong Nhi; Pham Huong Giang; Trinh Thuy Nguyen Cat

  DOI: 10.46223/HCMCOUJS.econ.en.17.1.4892.2027

  17-06-2026

• Autonomy in the relationship between education and entrepreneurial intentions of female students

  Tuyen Thi Kim Dinh; Trang Duong Thuy Mai; Linh Thi Thuy Ly; Minh Pham

  152-169

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3028.2025

  24-05-2024

• Determinants of electronic word of mouth in the restaurant industry: An evidence from Vietnam

  Phuong Hoang Lam; Thanh Thi Bui; Mai Thi Tuyet Vo; Lan Thi Ngoc Tran

  79-92

  DOI: 10.46223/HCMCOUJS.econ.en.14.2.2620.2024

  06-11-2023

• Political uncertainty, climate risk, and ESG (Environmental, Social, and Governance) performance: International evidence

  Le Anh Tuan; Dang Quan; Pham Anh Khoa; Duong Quang Hieu

  DOI: 10.46223/HCMCOUJS.econ.en.16.9.4705.2026

  19-10-2025

• Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic

  Tri Minh Ha; Thanh Thi Huong Nguyen; Do Giang Nguyen; Hoai Thi Tran

  18-43

  DOI: 10.46223/HCMCOUJS.econ.en.14.3.2969.2024

  08-03-2024

• Corporate Social Responsibility (CSR) in the eyes of the consumer: Social-economic responsibility, authenticity, and greenwashing

  Pham Bao Tran; Pham Ngoc Minh Khoi; Nguyen Thi Bao Ngoc; Nguyen Hoang Minh Phuong; Luong Thai Ha; Nguyen Hong Mai

  104-119

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4498.2026

  07-09-2025

• Exploring consumer opinions on vegetarian food by sentiment analysis method

  Tran Thi Huong Thao; Ho Trung Thanh

  69-84

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2256.2023

  18-10-2022

• Bridging technology adoption and consumer behavior with predictive machine learning: An integrated UTAUT-EKB analytical framework

  Chau Ngoc Han; Tran Thi Anh; Ho Trung Thanh

  87-106

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.5047.2026

  12-05-2026

• Green human resource management and employee pro-environmental behaviors: The role of individual green value

  Khai The Nguyen; Phuong Ngoc Duy Nguyen; Cuong Quoc Tran; Truc Thi Thanh Do

  45-63

  DOI: 10.46223/HCMCOUJS.econ.en.14.2.3129.2024

  04-03-2024

• The spillover effects of military spending across superpowers using the TVP - VAR approach

  Duc Hong Vo; Minh Phuoc Bao Tran; Phuong Thi Ha Cao

  38-53

  DOI: 10.46223/HCMCOUJS.econ.en.15.1.3062.2025

  01-07-2024

• Safe havens in the digital age: Cryptocurrencies and geopolitical risks

  Anh Thi Phuong Hoang; Bao Cong Nguyen To; Hoang Dinh Tran

  160-180

  DOI: 10.46223/HCMCOUJS.econ.en.15.3.3875.2025

  28-11-2024

• The behavior of young people toward electric motorbikes: Evidence from Vietnam

  Lam Hong Tong; Chau Giang Nguyen; My Tien Ha Duong

  99-111

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2792.2024

  19-03-2024

• Building a brand name for universities: A case study of Ho Chi Minh City Open University

  Anh Ngoc Nguyen; Duc Hong Vo

  41-54

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2993.2024

  19-03-2024

• The mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty

  Nguyen Ngoc Dan Thanh; Nguyen Duc Thanh; Le Thi Thanh Thuy; Do Minh Thuy; Nguyen Thi Thanh Thao; Tong Nguyen Phuong Thanh

  112-129

  DOI: 10.46223/HCMCOUJS.econ.en.10.2.562.2020

  31-08-2020

• Exploring the impact of destination image and hotel brand attachment on revisit intention: Ho Chi Minh City case study

  Duong Bao Trung; Le Dinh Minh Tri; Nguyen Vuong Hoai Thao

  16-36

  DOI: 10.46223/HCMCOUJS.econ.en.16.2.3939.2026

  23-05-2025

• An inverted u-shaped relationship between carbon dioxide emissions and economic growth: The role of institutional quality in developing countries

  Nguyen Quang Khai; Phan Thi Minh Hue; Pham Nguyen Thanh Nhan

  59-75

  DOI: 10.46223/HCMCOUJS.econ.en.16.1.4357.2026

  07-09-2025

• Factors affecting green food purchase intention in Ho Chi Minh City

  Nguyen Thi Thanh Van; Nguyen Thien Duy; Pham Tien Dung

  50-64

  DOI: 10.46223/HCMCOUJS.econ.en.8.1.172.2018

  20-09-2018

• Exploring customers’ values from subscribing to a streaming service - The case of Netflix

  Le Thi Thanh Xuan; Pham Do Quang Trung

  54-68

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2397.2023

  30-06-2023

• Understanding generation Z’s job engagement and performance in generationally diverse workplace

  Che Nhat Nguyen; Alang Tho; Trung Ba Nguyen

  93-108

  DOI: 10.46223/HCMCOUJS.econ.en.14.2.2633.2024

  29-07-2023

• The influence of brand equity on consumer responses toward Cho Gao dragon fruits brand

  Tran Tien Khoa; Nguyen Van Phuong; Trinh Vu Anh Thi; Nguyen Thi Minh Nguyet; Tran Van Dien; Do Thi Sa Huynh

  18-36

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.217.2020

  30-04-2020

• Assessment of influencer’s effects on customers’ online purchasing behavior in Vietnam

  Pham Minh; Dang Thao Yen; Ngo Thi Huong Quynh; Hoang Thi Hong Yen; Tran Thi Thanh Nga; Nguyen Van Quoc

  81-96

  DOI: 10.46223/HCMCOUJS.econ.en.11.2.1419.2021

  14-08-2021

• Bank liquidity creation research: A bibliometric analysis of structure and trends

  Nguyen Kim Chi; Vo Xuan Vinh; Nguyen Thanh Phong

  47-67

  DOI: 10.46223/HCMCOUJS.econ.en.16.5.4542.2026

  07-09-2025

• The current situation and solutions of effective university governance in Vietnamese public higher education institutions

  Bui Quang Hung; Pham Quang Huy; Luong Duc Thuan; Vu Minh Ha; Dao Thi Minh Huyen

  36-49

  DOI: 10.46223/HCMCOUJS.econ.en.12.1.1900.2022

  22-02-2022

• The mediating role of attitude in the influence of product quality and Corporate Social Responsibility (CSR) on Halal purchase intention among Generation Z in Ho Chi Minh City

  Duong Thi Thu Thinh; Nguyen Van Dieu; Tran Tuan Anh

  120-138

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4536.2026

  07-09-2025

• Teleworking - A study from employees’ perspectives

  Xuan Thi Thanh Le; Duyen Dang Phuc Vo

  55-70

  DOI: 10.46223/HCMCOUJS.econ.en.15.4.3430.2025

  18-10-2024

• Limiting greenhouse gas emissions in the organization for economic co-operation and development countries: The role of green innovation and national governance

  Trinh Hoang Hong Hue; Do Nguyen Khanh Van

  115-136

  DOI: 10.46223/HCMCOUJS.econ.en.16.5.4373.2026

  07-09-2025

• The relationships between servant leadership, job embeddedness, and turnover intention of information technology employees

  Giang Hoai Kieu Le; Phuoc Hoang Vo

  140-156

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2859.2024

  19-03-2024

• Dividend payout: Unveiling the power of Environmental, Social, and Governance (ESG) investments

  Bao Cong Nguyen To; Nam Duc Phung; Hoang Dinh Tran

  101-117

  DOI: 10.46223/HCMCOUJS.econ.en.15.5.3690.2025

  13-01-2025

• The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands

  Nhi Pham Phuong Nguyen; Trang Thanh Bui; An Quang Ha

  20-40

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.3406.2024

  23-07-2024

• Greenwash and green purchase intentions among Vietnamese consumers: The mediating roles of green skepticism, environmental concern and knowledge

  Oanh Thi Thuy Thai; Tho Alang

  109-135

  DOI: 10.46223/HCMCOUJS.econ.en.15.4.3321.2025

  11-10-2024

• The impact of audit opinion on cost of debt: Evidence from Vietnam

  Nguyen Vinh Khuong; Nguyen Thi Lan Huong; Vy Bao Chau; Nguyen Ton Huong Mai; Nguyen Le Cam Thi; Cu Tong Hoai Linh

  83-93

  DOI: 10.46223/HCMCOUJS.econ.en.11.1.1067.2021

  26-02-2021

• Construing digital competence of Vietnamese students and consequences from ChatGPT user experience

  Kieu Anh Tai; Tran Huynh Tan Sang; Ly Phuoc Sang

  44-60

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.5429.2026

  31-03-2026

• The impact of augmented reality on impulse buying of makeup products on e-commerce platforms

  Giang Hoai Kieu Le; Ky Van Nguyen

  112-131

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3748.2025

  29-04-2025

• Does foreign aid reduce income inequality in developing countries?

  Bon Van Nguyen; Tuong My Cat Vu; Thao Thi Thanh Nguyen; Nhi Buu Duong; Khoa Ngoc Anh Pham; Toa Trieu Kim Le

  70-80

  DOI: 10.46223/HCMCOUJS.econ.en.15.1.3051.2025

  01-07-2024

• Organizational citizenship behavior and employee performance during the Covid-19 pandemic

  Bui Quang Hung; Tran Kiem Viet Thang; Trinh Thuy Anh

  33-43

  DOI: 10.46223/HCMCOUJS.econ.en.12.2.2141.2022

  23-06-2022

• The impact of economic development on carbon intensity of human well-being (CIWB): Evidence from lower middle-income countries

  Dang Bac Hai; Nguyen Thuan; Tran Thi Diem Nga

  19-31

  DOI: 10.46223/HCMCOUJS.econ.en.13.1.2081.2023

  18-10-2022

• The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory

  Hoa Le Thai Nguyen; Thi Thi Cam Tang

  128-151

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3090.2025

  24-05-2024

• The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context

  Long Vu Phi Hoang; Hien Thi Thao Bui

  105-127

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3124.2025

  24-05-2024

• The role of big data and blockchain in digital accounting: A bibliometric analysis

  Nguyen Thi Truc Anh; Ngo Quang Huy; Le Thanh Hoa

  87-101

  DOI: 10.46223/HCMCOUJS.econ.en.16.3.4277.2026

  07-09-2025

• Determinants of Vietnam’s multidimensional poverty: Economic structural change, human capital, government’s quality and risk management, foreign capital

  Luong Thanh Long; Pham My Duyen

  DOI: 10.46223/HCMCOUJS.econ.en.17.1.4759.2027

  27-05-2026

• Exploring work-life balance and fear of missing out role in the impact of cyberloafing on employee productivity and employee well-being

  Nguyen Dinh Manh; Nguyen The Khai; Nguyen Thuan

  7-24

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4901.2026

  20-04-2026

• Determinants of young consumers’ intention to purchase organic food: Extending the theory of planned behavior

  Nguyen Thanh Nhan; Tran Thi Thanh Phuong

  DOI: 10.46223/HCMCOUJS.econ.en.17.4.5287.2027

  06-09-2026

• Geopolitical Risk and Environmental, Social, and Governance (ESG) practices of listed companies in Vietnam

  Nghia Nguyen Trinh; Nghia Dang Nguyen

  150-168

  DOI: 10.46223/HCMCOUJS.econ.en.15.5.3839.2025

  14-06-2025

• Environmental, Social, and Governance impact on financial and market performance of listed companies in the Vietnam’s stock market

  Hien Thu Nguyen; Nghia Dang Nguyen

  77-92

  DOI: 10.46223/HCMCOUJS.econ.en.15.3.3574.2025

  18-10-2024

• Application of the PLS-SEM model in assessing the green supply chain management performance of small and medium enterprises in Ho Chi Minh City, Vietnam

  Dieu Van Nguyen; Thinh Thi Thu Duong; Anh Tuan Tran

  93-111

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3631.2025

  15-01-2025

• Exploring blockchain adoption intention in e-commerce through an extended Technology Application Model framework: Evidence from Ho Chi Minh City, Vietnam

  Nguyen Phan Thu Hang; Nguyen Thi Tuyet Nga; Phan Cong Thao Tien

  81-103

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4556.2026

  07-09-2025

• Tariffs and Vietnam’s exports of Mach and Elec products to CPTPP partners

  Nguyen Duc Thao; Le Thi Hoang Yen; Ta Thuy Quynh; Dinh Ngoc Minh; Le Thao Linh

  123-136

  DOI: 10.46223/HCMCOUJS.econ.en.14.1.2800.2024

  16-02-2024

• Religiosity to green purchase under emotional and greenwashing factors

  Nguyen Phan Quynh Huong; Ha Minh Tri

  97-113

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2569.2023

  31-05-2023

• Generation differences in the gig economy in Vietnam

  Tri Minh Cao; Anh Ngoc Pham

  59-76

  DOI: 10.46223/HCMCOUJS.econ.en.14.3.2730.2024

  08-03-2024

• Towards green growth: Total quality management as a leverage to enhance sustainable performance in Small and Medium Enterprises in Ho Chi Minh City

  Tran Tuan Anh; Ha Thi Thu Hoa; Truong Ngoc Hao

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4610.2026

  07-09-2025

• Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth

  Bui Thi Nhi; Tran The Nam; Nguyen Thi Thuy; Nguyen Kieu Oanh; Le Thi Thanh Trang

  39-53

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2333.2023

  18-04-2023

• Examining customer satisfaction’s influence on word of mouth and repeat purchase intentions in metro rail services

  Tran Tuan Anh; Nguyen Thi Binh Minh; Duong Thi Thu Thinh; Khuc Dinh Nam

  40-59

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.4192.2026

  10-08-2025

• An investigation of factors impacting visitors to a botanic park: Factor analysis of push and pull framework

  Nguyen Hoang Sinh; Hoang Thi Hoa

  115-126

  DOI: 10.46223/HCMCOUJS.econ.en.12.2.2156.2022

  23-06-2022

• The heterogeneity impacts of digital transformation, human capital, and trade openness on income and labour productivity in Vietnam

  Ha Minh Nguyen; Ngoc Hoang Bui

  157-171

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.3484.2024

  22-08-2024

• Flooding and child development: Evidence from Vietnam

  My Tra Nguyen; Kien Le

  116-129

  DOI: 10.46223/HCMCOUJS.econ.en.15.1.2750.2025

  01-07-2024

• Understanding key drivers of attitudes toward income inequality in the Asia Pacific region

  Vo Hong Duc; Nguyen Cong Thanh; Pham Ngoc Thach; Vo The Anh; Vu Ngoc Tan

  36-53

  DOI: 10.46223/HCMCOUJS.econ.en.9.1.175.2019

  05-03-2019

• The assessment of sustainable tourism: Application to Kien Giang destination in Vietnam

  Nguyen Thao Nguyen; Tran Hoang Thanh Phuong

  104-122

  DOI: 10.46223/HCMCOUJS.econ.en.14.1.2866.2024

  26-02-2024

• The effectiveness of Vietnamese policies response to climate change through ARDL analysis

  Le Hoang Nghiem; Dang Bac Hai; Tran Thi Diem Nga; Su Thi Oanh Hoa

  42-52

  DOI: 10.46223/HCMCOUJS.econ.en.11.2.1435.2021

  13-08-2021

• Exploring the internal drivers of SMEs’ resilience: The case of Ho Chi Minh City SMEs in the context of Covid-19

  Tran Minh Ngoc; Huynh Dang Bich Vy

  103-120

  DOI: 10.46223/HCMCOUJS.econ.en.13.1.2324.2023

  09-09-2022

• The influence of leader-member exchange on turnover intention in the hospitality sector in Ho Chi Minh City

  Duong Thi Thu Thinh; Khuc Dinh Nam; Nguyen Thi Binh Minh; Tran Tuan Anh

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.4836.2027

  06-09-2026

• Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations

  Hien Thi Thu Pham; Son Bao Doan

  74-92

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3817.2025

  22-05-2025

• Factors influencing tourist co-creation value in smart tourism: The role of resources, participation, and technology experience on satisfaction and loyalty

  Vu Truc Phuc; Nguyen Giang Chau

  134-151

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.5073.2026

  03-04-2026

• Evaluation of patient satisfaction and the service quality of the outpatient care at the Heart Institute of Ho Chi Minh City

  Dinh Hong Diem Thuy; Tran Thi Thanh Phuong; Nguyen Huu Khanh; Nguyen Truong Vien

  46-59

  DOI: 10.46223/HCMCOUJS.econ.en.11.1.1307.2021

  26-02-2021

• Enhancing satisfaction with credit card products: The Role of empathy, responsiveness, and reliability

  Nguyen Thi Dieu Linh; Luong Tam Hoang

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.5129.2027

  23-06-2026

• The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP

  Bui Quang Hung; Trinh Thuy Anh; Nguyen Thi Thu Thao; Nguyen Pham Kien Minh

  82-100

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.222.2020

  30-04-2020

• From ambidextrous innovation to digital servitization: The moderating role of digital empowerment in Vietnamese Small and Medium-sized manufacturing Enterprises (SMEs)

  Nguyen Ngoc Thong; Kieu Anh Tai

  135-155

  DOI: 10.46223/HCMCOUJS.econ.en.16.2.5122.2026

  12-03-2026

• Determinants of sustainable fashion purchase intention of customer in Ho Chi Minh City

  Nguyen Tien Thong; Nguyen Quoc Chi

  61-80

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