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• Factors influencing the continuance intention of Momo e-wallet: An empirical study using sem in Can Tho and Ho Chi Minh City

  Luu Tien Thuan; Tieu Quynh Anh; Nguyen Quang Nhat

  36-58

  DOI: 10.46223/HCMCOUJS.econ.en.16.1.4198.2026

  07-09-2025

• Performance measurement for fintech company

  Pham Phat Tien; Nguyen Thi Huyen My

  169-184

  DOI: 10.46223/HCMCOUJS.econ.en.13.1.2100.2023

  18-10-2022

• Multinomial logit regression adoption: Identifying user characteristics of e-wallets in Can Tho City, Vietnam

  Ngan Thi Thuy Nguyen; Khe Son Tran

  170-184

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.2945.2025

  24-05-2024

• Perception of e-wallets as the mode of payment for online enrollment in Marinduque State College

  Ryan Clifford L. Perez

  3-18

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2272.2023

  18-10-2022

• Factors influence ease of use on Fintech adoption: Mediating by the role of attachment anxiety under Covid-19 pandemic

  Le Thi Hong Minh

  137-155

  DOI: 10.46223/HCMCOUJS.econ.en.11.2.1799.2021

  14-08-2021

• Redefining financial frontiers: A paradigm shift in Asian banking and Fintech ecosystems

  Phan Khanh Duy; Tran Vo Hoa Tien; Dinh Quoc Hung

  DOI: 10.46223/HCMCOUJS.econ.en.16.9.4431.2026

  19-01-2026

• Factors influencing pneumatic precision corn planter adoption in the Philippines: An empirical study using the Technology Acceptance Model (TAM) and Partial Least Squares Structural Equation Modeling (PLS-SEM)

  Duan P. Mary Rose; Gonzales G. Gamaliel; Papaya Iway Harold Jay; Buot Pisao Amadito Jr.; Montebon Defensor Vincet Rhey; Moya S. Emmanuel; Mata Dumanacal Marlon

  23-49

  DOI: 10.46223/HCMCOUJS.econ.en.15.5.3964.2025

  04-06-2025

• Application of the PLS-SEM model in assessing the green supply chain management performance of small and medium enterprises in Ho Chi Minh City, Vietnam

  Dieu Van Nguyen; Thinh Thi Thu Duong; Anh Tuan Tran

  93-111

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3631.2025

  15-01-2025

• Antecedent factors affecting employees’ turnover intention: A case study of Indovina bank

  Nguyen Minh Kieu; Tran Chi Hong

  78-88

  DOI: 10.46223/HCMCOUJS.econ.en.2.1.73.2012

  31-08-2012

• How socio-demographic factors affect the personal finance management application assessment during the Covid period in Vietnam?

  Nguyen Duong Thanh Thao; Ha Minh Tri

  3-19

  DOI: 10.46223/HCMCOUJS.econ.en.14.1.2396.2024

  31-05-2023

• Bank liquidity creation research: A bibliometric analysis of structure and trends

  Nguyen Kim Chi; Vo Xuan Vinh; Nguyen Thanh Phong

  47-67

  DOI: 10.46223/HCMCOUJS.econ.en.16.5.4542.2026

  07-09-2025

• Analysis of factors influencing blockchain implementation in finance sector in Sri Lanka

  Manisha C. Abeysekera; Priyantha Kumarawadu

  3-14

  DOI: 10.46223/HCMCOUJS.econ.en.12.2.2236.2022

  10-08-2022

• Transformational leadership and knowledge-sharing intention among sales employees in Vietnamese enterprises

  Vu Thi Huong Giang; Hoang Phuong Linh

  102-118

  DOI: 10.46223/HCMCOUJS.econ.en.16.2.3776.2026

  12-05-2025

• The mediating role of attitude in the influence of product quality and Corporate Social Responsibility (CSR) on Halal purchase intention among Generation Z in Ho Chi Minh City

  Duong Thi Thu Thinh; Nguyen Van Dieu; Tran Tuan Anh

  120-138

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4536.2026

  07-09-2025

• The relationships between servant leadership, job embeddedness, and turnover intention of information technology employees

  Giang Hoai Kieu Le; Phuoc Hoang Vo

  140-156

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2859.2024

  19-03-2024

• The impact of consumption values on the intention to purchase organic food: The moderating role of trust

  Nguyen Thanh Nhan

  119-134

  DOI: 10.46223/HCMCOUJS.econ.en.16.2.3914.2026

  22-05-2025

• The influence of memorable tourism experience to revisit intention of domestic tourists: A case study for Danang City, Vietnam

  Pham Thi Lan Huong; Truong Thi Van Anh; Truong Dinh Quoc Bao

  125-138

  DOI: 10.46223/HCMCOUJS.econ.en.12.1.1941.2022

  22-02-2022

• Factors influencing on residents’ household waste separation behavioral intention: Evidence from Ho Chi Minh City, Vietnam

  Tran Pham Khanh Toan

  122-135

  DOI: 10.46223/HCMCOUJS.econ.en.11.1.542.2021

  26-02-2021

• The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory

  Hoa Le Thai Nguyen; Thi Thi Cam Tang

  128-151

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3090.2025

  24-05-2024

• The mediating role of passion in entrepreneurship intention: Identity centrality and role models increase passion

  Doan Thi Thanh Thuy; Nguyen Tran Cam Linh; Nguyen Ngoc Dan Thanh

  101-119

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.223.2020

  30-04-2020

• Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain

  Nguyen Minh Ha; Le Quoc Phong; Tran Kiem Viet Thang; Huynh Luong Tam; Tran Hai Dang; Nguyen Thi Mai Hoa

  19-38

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2259.2023

  28-06-2022

• The effect of risk-taking propensity on social entrepreneurial intention: Evidence from Vietnam

  Phan Tan Luc; Pham Xuan Lan; Bui Ngoc Tuan Anh; Dam Tri Cuong

  73-82

  DOI: 10.46223/HCMCOUJS.econ.en.11.1.543.2021

  26-02-2021

• The effect of perceived educational support, self-efficacy and planned behavior predictors on entrepreneurial intention of Ho Chi Minh City University students

  Nguyen Ngoc Duy Phuong; Quang Ngoc Thuy Van; Nguyen Duc Dung

  133-147

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.226.2020

  30-04-2020

• The impact of brand positioning and knowledge on attitude towards brand and purchase intention: A study of organic rice in Ho Chi Minh City

  Hoang Thi Phuong Thao; Lu Van Bao Long; Nguyen Le Thai Hoa

  120-132

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.225.2020

  30-04-2020

• How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City

  Long Cuu Hoang; Hoan Phuc Ho; Hung Xuan Dao; Binh Gia Nguyen; Giang Vu Chau Le; Ha Nhu Ngoc Nguyen

  51-66

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3154.2025

  30-05-2024

• How vividness and review quality influence purchase intention in mobile shopping

  Anh Thi Van Pham; Trung Minh Ngo

  20-36

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3128.2025

  12-09-2024

• Combination of SCCT and TPB in explaining the social entrepreneurial intention

  Bui Ngoc Tuan Anh; Pham Minh

  127-138

  DOI: 10.46223/HCMCOUJS.econ.en.12.2.2140.2022

  23-06-2022

• Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City

  Trinh Thuy Anh; Tran Kiem Viet Thang

  37-51

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.218.2020

  30-04-2020

• Investigating online purchase intention of Gen Z on TikTok live stream shopping

  Nhung Thi Hoai Duong; Minh Quang Ta

  71-89

  DOI: 10.46223/HCMCOUJS.econ.en.15.4.3416.2025

  11-10-2024

• Social entrepreneurial intention: A systematic literature review and outlook

  Bui Ngoc Tuan Anh; Pham Xuan Lan; Van Thi Hong Loan

  29-45

  DOI: 10.46223/HCMCOUJS.econ.en.11.1.1399.2021

  26-02-2021

• Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam

  Ha Minh Tri

  92-107

  DOI: 10.46223/HCMCOUJS.econ.en.12.1.2165.2022

  22-02-2022

• How does self-service technologies involuntary use affect customers’ intention to reuse?

  Nguyen Thi Trang; Kim Sungho

  96-114

  DOI: 10.46223/HCMCOUJS.econ.en.12.2.2153.2022

  10-08-2022

• Investigating the factors affecting online hotel reservations: An analysis of Vietnamese adolescents

  Chau Thi Minh Pham; Anh Thi Minh Bui; Tuan Van Pham

  132-145

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3618.2025

  15-01-2025

• Autonomy in the relationship between education and entrepreneurial intentions of female students

  Tuyen Thi Kim Dinh; Trang Duong Thuy Mai; Linh Thi Thuy Ly; Minh Pham

  152-169

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3028.2025

  24-05-2024

• Developing credit card market from Vietnamese consumers’ perspective

  Vuong Duc Hoang Quan; Trinh Hoang Nam

  61-74

  DOI: 10.46223/HCMCOUJS.econ.en.7.1.197.2017

  14-04-2017

• The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services

  Tuan Van Pham; My Ha Nguyen; Linh Khanh Nguyen; Yen Phi Hoang; Thu Hoai Tran; Linh Ngoc Khanh Hoang

  37-50

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3294.2025

  12-09-2024

• Towards a post-pandemic tourism recovery: An empirical study on the behavioural intention of using contactless payment and Covid-19 vaccination in Vietnam

  Man The Nguyen; Giang Thuy Nguyen; Tho Huu Hoang Nguyen

  109-125

  DOI: 10.46223/HCMCOUJS.econ.en.14.2.2636.2024

  24-10-2023

• Adoption of digital platforms in freight forwarding: A Structural Equation Modeling - Artificial Neural Network method

  Duong Thi Thuy Quynh; Nguyen Thanh Trung; Hoang Dang Anh Viet; Phan Nhat Hao; Huynh Tien Thinh

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.5404.2026

  06-09-2026

• Do ambient scents affect customers’ behavioral responses at fashion stores in Vietnam?

  Cao Minh Tri; Kim Trung; Duong Quynh Nga

  186-203

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.228.2020

  14-07-2025

• Social capital and job search success: The case of undergraduates in Ho Chi Minh City, Vietnam

  Nguyen Van Phuc; Nguyen Le Hoang Thuy To Quyen

  3-14

  DOI: 10.46223/HCMCOUJS.econ.en.8.2.160.2018

  02-10-2018

• Exploring the internal drivers of SMEs’ resilience: The case of Ho Chi Minh City SMEs in the context of Covid-19

  Tran Minh Ngoc; Huynh Dang Bich Vy

  103-120

  DOI: 10.46223/HCMCOUJS.econ.en.13.1.2324.2023

  09-09-2022

• Indirect impact of employees’ social capital on their income at Dong Thap Muoi, Long An Province

  Pham Tan Hoa

  3-17

  DOI: 10.46223/HCMCOUJS.econ.en.11.2.1952.2021

  14-08-2021

• The behavior of young people toward electric motorbikes: Evidence from Vietnam

  Lam Hong Tong; Chau Giang Nguyen; My Tien Ha Duong

  99-111

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2792.2024

  19-03-2024

• Domestic tourists’ memorable experiences, destination image and revisit intention at Hoi An Ancient Town, a UNESCO World Heritage site in Vietnam

  Nguyen Thi Bich Lieu; Pham Hong Chuong

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4714.2026

  17-05-2026

• How does electronic word of mouth influence Gen Z tourists’ booking intention in the hospitality industry? The case of mountainous areas

  Hoang Van Hao; Pham Thu Thao; Vu Thi Quynh Chi; Le Van Phuc

  84-101

  DOI: 10.46223/HCMCOUJS.econ.en.16.2.3971.2026

  01-06-2025

• From social identity to purchase intention: The psychological mechanism in Vietnamese multiplayer online games

  Tran Minh Duy; Truong Le Quoc Viet; Chau Hoai Anh

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.5363.2027

  10-07-2026

• Examining the impact of entrepreneurship education on entrepreneurial intention of students in Da Nang City: The moderating role of entrepreneurial attitude

  Nguyen Thi Thu Ha; Nguyen Thi Cam Ly; Hoang Khanh Linh; Hoang Le Tra Giang; Tran Pham Phuong Uyen

  113-127

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4315.2026

  07-09-2025

• The influence of leader-member exchange on turnover intention in the hospitality sector in Ho Chi Minh City

  Duong Thi Thu Thinh; Khuc Dinh Nam; Nguyen Thi Binh Minh; Tran Tuan Anh

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.4836.2027

  06-09-2026

• Exploring the impact of destination image and hotel brand attachment on revisit intention: Ho Chi Minh City case study

  Duong Bao Trung; Le Dinh Minh Tri; Nguyen Vuong Hoai Thao

  16-36

  DOI: 10.46223/HCMCOUJS.econ.en.16.2.3939.2026

  23-05-2025

• Factors affecting satisfaction and reuse intention of customers using online motorbike service

  Nguyen Thuy Quynh Loan; Ngo Quang Hung

  30-46

  DOI: 10.46223/HCMCOUJS.econ.en.8.2.162.2018

  02-10-2018

• Understanding purchase intention in TikTok livestream shopping among Vietnamese Generation Z: A Stimulus-Organism-Response (S-O-R) perspective

  Huynh Nhut Khoa

  DOI: 10.46223/HCMCOUJS.econ.en.17.4.5452.2027

  24-07-2026

• Factors affecting green food purchase intention in Ho Chi Minh City

  Nguyen Thi Thanh Van; Nguyen Thien Duy; Pham Tien Dung

  50-64

  DOI: 10.46223/HCMCOUJS.econ.en.8.1.172.2018

  20-09-2018

• Impact of online social media on consumers’ purchasing intention via social network sites

  Hoang Thi Phuong Thao; Nguyen Le Thai Hoa

  19-36

  DOI: 10.46223/HCMCOUJS.econ.en.8.1.170.2018

  20-09-2018

• Personal characteristics, digital skills, and digital entrepreneurial intention among students: The mediating role of risk-taking attitude

  Nguyen Quynh Mai; Lam Thanh Nhan

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.5181.2027

  19-06-2026

• An integrated TAM (Technology Acceptance Model) - IDT (Innovation Diffusion Theory) - Flow model examining the impact of augmented reality technology on consumers’ online purchase intention in Ho Chi Minh City

  Nguyen Ngoc Thien Long; Nguyen Thi Binh Minh; Tran Thanh Tung

  124-152

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4761.2026

  17-05-2026

• The relationship between satisfaction, trust and repurchase intention: examining the moderating role of word of mouth

  Ho Trong Nghia; Bui Thi Thanh; Diep Quoc Bao

  111-124

  DOI: 10.46223/HCMCOUJS.econ.en.7.2.191.2017

  01-11-2017

• The role of experience in shaping repurchase intention in Vietnam’s e-commerce

  Le Huyen Trang; Pham Thi Van Anh; Nguyen Thi Thuy Trang

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4694.2026

  19-10-2025

• Exploring blockchain adoption intention in e-commerce through an extended Technology Application Model framework: Evidence from Ho Chi Minh City, Vietnam

  Nguyen Phan Thu Hang; Nguyen Thi Tuyet Nga; Phan Cong Thao Tien

  81-103

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4556.2026

  07-09-2025

• Determinants of sustainable fashion purchase intention of customer in Ho Chi Minh City

  Nguyen Tien Thong; Nguyen Quoc Chi

  61-80

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4439.2026

  07-09-2025

• Examining customer satisfaction’s influence on word of mouth and repeat purchase intentions in metro rail services

  Tran Tuan Anh; Nguyen Thi Binh Minh; Duong Thi Thu Thinh; Khuc Dinh Nam

  40-59

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.4192.2026

  10-08-2025

• Impact factors of knowledge sharing intention of it employees in Vietnam – An integrated approach

  Pham Quoc Trung; Ho Ba Thang

  12-23

  DOI: 10.46223/HCMCOUJS.econ.en.7.1.193.2017

  14-04-2017

• The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam

  Hoang Thi Phuong Thao; Nguyen Ngoc Thanh Hai

  11-22

  DOI: 10.46223/HCMCOUJS.econ.en.6.2.117.2016

  31-10-2016

• Determinants of young consumers’ intention to purchase organic food: Extending the theory of planned behavior

  Nguyen Thanh Nhan; Tran Thi Thanh Phuong

  DOI: 10.46223/HCMCOUJS.econ.en.17.4.5287.2027

  06-09-2026

• The interaction of service quality, customer value, customer satisfaction on customer’s behaviour intention using cellular/mobile service in Ho Chi Minh City

  Do Thi Thanh Tram; Nguyen Khanh Duy

  75-89

  DOI: 10.46223/HCMCOUJS.econ.en.9.1.177.2019

  05-03-2019

• Determinants of consumers’ purchasing intentions toward organic foods: A study in Ho Chi Minh City, Vietnam

  Ha Thi Phuong Minh; Duong Trong Nhan

  90-104

  DOI: 10.46223/HCMCOUJS.econ.en.9.1.178.2019

  05-03-2019

• Generation differences in the gig economy in Vietnam

  Tri Minh Cao; Anh Ngoc Pham

  59-76

  DOI: 10.46223/HCMCOUJS.econ.en.14.3.2730.2024

  08-03-2024

• Reframing destination identity and tourism communication post-merger: Case study of Vietnam’s former Central Highlands region

  Duong Ngoc Lang

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4713.2026

  27-05-2026

• The direct and indirect impacts of factors on the use of QR code payment during the Covid-19 pandemic: Empirical research in Ho Chi Minh City, Vietnam

  Minh Thi Binh Nguyen; Nam Dinh Khuc; Nguyen Hoang Nguyen

  126-142

  DOI: 10.46223/HCMCOUJS.econ.en.14.2.2438.2024

  30-06-2023

• Construing digital competence of Vietnamese students and consequences from ChatGPT user experience

  Kieu Anh Tai; Tran Huynh Tan Sang; Ly Phuoc Sang

  44-60

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.5429.2026

  31-03-2026

• Corporate Social Responsibility (CSR) in the eyes of the consumer: Social-economic responsibility, authenticity, and greenwashing

  Pham Bao Tran; Pham Ngoc Minh Khoi; Nguyen Thi Bao Ngoc; Nguyen Hoang Minh Phuong; Luong Thai Ha; Nguyen Hong Mai

  104-119

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4498.2026

  07-09-2025

• The influence of brand equity on consumer responses toward Cho Gao dragon fruits brand

  Tran Tien Khoa; Nguyen Van Phuong; Trinh Vu Anh Thi; Nguyen Thi Minh Nguyet; Tran Van Dien; Do Thi Sa Huynh

  18-36

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.217.2020

  30-04-2020

• Attitudes and young consumers’ organic food purchasing intentions

  Nguyen Kim Nam; Nguyen Thi Hang Nga

  55-62

  DOI: 10.46223/HCMCOUJS.econ.en.6.2.123.2016

  31-10-2016

• Green engagement pathways in tourism: The converging roles of knowledge sharing and social media in shaping revisit intentions

  Tho Huu Hoang Nguyen; Huong Thi Thanh Tran; Quy Anh Le; Van Thanh Mai; Anh Thi Nhat Tran; An Thanh Le

  19-39

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3768.2025

  29-04-2025

• Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations

  Minh Thi Hong Le; Hieu Ngoc Minh Pham; Ly Thi Truc Nguyen; Thuy Thi Xuan Le; Suong Thi Mai Nguyen

  85-104

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.2939.2025

  24-05-2024

• A systematic literature review on omnichannel purchase intentions in the retail industry

  Vo Le Quynh Lam; Phan Tan Luc

  107-123

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4846.2026

  20-04-2026

• Entrepreneurial decisions to become affiliate marketing partners: Role of rewards and motivation

  Nguyen Van Ha; Nguyen Duc Loi; Nguyen Thi Cuc; Nguyen Vu Anh; Dang Thi Han; Cao Thi Ngoc Khanh; Nguyen Thu Hue

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4647.2026

  19-10-2025

• The impact of online micro-influencers on behavioural intentions: The case of mobile phone customers in Ho Chi Minh City

  Kieu Anh Tai; Le Minh Duy; Nguyen The Khai

  114-126

  DOI: 10.46223/HCMCOUJS.econ.en.11.2.1309.2021

  24-03-2021

• The effects of emotional intelligence and word-of-mouth on consumers’ purchase decision in social network online purchase toward cosmetic market – A study in Ho Chi Minh City, Vietnam

  Le Vo Lieu Hoang; Ho Nhut Quang

  53-63

  DOI: 10.46223/HCMCOUJS.econ.en.7.2.185.2017

  01-11-2017

• Greenwash and green purchase intentions among Vietnamese consumers: The mediating roles of green skepticism, environmental concern and knowledge

  Oanh Thi Thuy Thai; Tho Alang

  109-135

  DOI: 10.46223/HCMCOUJS.econ.en.15.4.3321.2025

  11-10-2024

• Religiosity to green purchase under emotional and greenwashing factors

  Nguyen Phan Quynh Huong; Ha Minh Tri

  97-113

  DOI: 10.46223/HCMCOUJS.econ.en.13.2.2569.2023

  31-05-2023

• A conceptual framework of virtual team effectiveness from the socio-technical perspective

  Huynh Thi Minh Chau; Nguyen Manh Tuan

  65-94

  DOI: 10.46223/HCMCOUJS.econ.en.8.2.164.2018

  02-10-2018

• Self-indulgence and purchasing behavior toward fast moving consumer goods (FMCG) during the inflation time

  Hoang Thi Phuong Thao

  40-52

  DOI: 10.46223/HCMCOUJS.econ.en.3.1.102.2013

  31-08-2013

• From interaction to attachment: The mediating role of memorable tourism experiences in revisit intentions

  Nguyen Ngoc Tam; Vo Thi Ngoc Thuy; Le Van Hoa

  67-83

  DOI: 10.46223/HCMCOUJS.econ.en.16.7.4628.2026

  07-09-2025

• Bridging technology adoption and consumer behavior with predictive machine learning: An integrated UTAUT-EKB analytical framework

  Chau Ngoc Han; Tran Thi Anh; Ho Trung Thanh

  87-106

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.5047.2026

  12-05-2026

• A systematic literature review on personality traits in social entrepreneurship

  Phan Tan Luc

  172-189

  DOI: 10.46223/HCMCOUJS.econ.en.11.2.1433.2021

  14-08-2021

• The relationship between celebrity endorsement and brand equity: What's happening on the social network?

  Pham Minh; Bui Ngoc Tuan Anh

  171-185

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.227.2020

  14-07-2025

• A study of conflict management styles, relationship conflict, and team performance in Vietnam’s communication industry

  Duong Thi Hoai Nhung; La Linh Chi

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4649.2026

  06-09-2026

• The indirect effect of social capital on performance through resilience capability - The case of State-Capital Enterprises in Vietnam (SCE)

  Ngo Chin; Nguyen Thuan

  52-61

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.219.2020

  30-04-2020

• Towards green growth: Total quality management as a leverage to enhance sustainable performance in Small and Medium Enterprises in Ho Chi Minh City

  Tran Tuan Anh; Ha Thi Thu Hoa; Truong Ngoc Hao

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4610.2026

  07-09-2025

• AI chatbots and purchase behavior of Gen Z: The role of theoretical intersection

  Pham Minh; Ha Kim Yen; Nguyen Huy Phuc; Nguyen Huynh Thuy Vy; Dinh Thi Kim Tuyen

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4632.2026

  07-09-2025

• Applying resource dependence theory and network theory to analysis of relationship quality between logistics users and providers

  Nguyen Thi Thanh Van; Ho Thanh Phong; Bui Thi Thanh

  24-33

  DOI: 10.46223/HCMCOUJS.econ.en.7.1.194.2017

  14-04-2017

• The influence of negative marketing practices on brand hate: The moderating effect of negative word of mouth in the organic food industry

  Nguyen Ngoc Bich Tram; Du Thi Chung

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.4960.2027

  28-05-2026

• Enhancing satisfaction with credit card products: The Role of empathy, responsiveness, and reliability

  Nguyen Thi Dieu Linh; Luong Tam Hoang

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