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HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration

  • ISSN: 2734-9314
  • eISSN: 2734-9586
  • ( Old Version: 1859-3453 )
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Found 240 items.
  • Thailand institutional framework for FTA negotiation

    Suphat Suphachalasai; Chanin Mephokee; Sudharma Yoonaidharma; Prapanpong Khumon; Natharika Chan; Pakorn Winyuhuttakit; Nattakhanya Jarungsri
    15-29
    DOI: 10.46223/HCMCOUJS.econ.en.8.2.161.2018
    02-10-2018
  • Safe havens in the digital age: Cryptocurrencies and geopolitical risks

    Anh Thi Phuong Hoang; Bao Cong Nguyen To; Hoang Dinh Tran
    160-180
    DOI: 10.46223/HCMCOUJS.econ.en.15.3.3875.2025
    28-11-2024
  • Impact of e-commerce on economic growth of countries and territories in the Asian region

    Nguyen Dinh Binh; Nguyen Tran My Quyen; Huynh Quang Buu; Dinh Thuy Trang; Tran Thi Thuc Anh; Nguyen Thi Cam Nhung
    84-99
    DOI: 10.46223/HCMCOUJS.econ.en.16.7.4469.2026
    07-09-2025
  • The impact of public expenditure on economic growth in Vietnamese localities: Research in the context of the impact of Covid-19

    Phan Thi Hang Nga; Pham Minh Tien
    50-64
    DOI: 10.46223/HCMCOUJS.econ.en.14.1.2565.2023
    30-06-2023
  • Impact of tax revenue on economic growth: A study from Cambodia

    Kong Chantha
    3-20
    DOI: 10.46223/HCMCOUJS.econ.en.15.3.3291.2025
    17-09-2024
  • Impacts of globalisation on economic growth in Europe Union countries

    Huynh Thi Dieu Linh; Truong Ngoc Linh
    87-102
    DOI: 10.46223/HCMCOUJS.econ.en.13.1.2206.2023
    15-02-2023
  • The impact of augmented reality on impulse buying of makeup products on e-commerce platforms

    Giang Hoai Kieu Le; Ky Van Nguyen
    112-131
    DOI: 10.46223/HCMCOUJS.econ.en.15.6.3748.2025
    29-04-2025
  • Contribution of TFP to economic growth of Dong Thap province: Current status and scenarios for the period 2021 - 2025

    Dang Hoang Minh Quan; Nguyen Kim Phuoc
    53-66
    DOI: 10.46223/HCMCOUJS.econ.en.11.2.1461.2021
    14-08-2021
  • Exploring blockchain adoption intention in e-commerce through an extended Technology Application Model framework: Evidence from Ho Chi Minh City, Vietnam

    Nguyen Phan Thu Hang; Nguyen Thi Tuyet Nga; Phan Cong Thao Tien
    81-103
    DOI: 10.46223/HCMCOUJS.econ.en.16.6.4556.2026
    07-09-2025
  • The role of trust in information adoption in social commerce: A PLS approach

    Tran Thi Thao Truc; Nguyen Manh Tuan
    47-64
    DOI: 10.46223/HCMCOUJS.econ.en.8.2.163.2018
    02-10-2018
  • Socio-economic barriers affecting mother’s motivations in seeking medical postpatrum depression treatment in Danao City, Philippines

    Meylca R. Zanoria; Kier Dutches D. Laurito; Gerly A. Alcantara; Romel C. Mutya
    20-37
    DOI: 10.46223/HCMCOUJS.econ.en.14.1.2691.2024
    06-11-2023
  • Human development index impact on economic growth

    Pham Tan Hoa; Le Thanh Liem; Nguyen Kim Phuoc
    3-13
    DOI: 10.46223/HCMCOUJS.econ.en.6.1.106.2016
    20-05-2016
  • An inverted u-shaped relationship between carbon dioxide emissions and economic growth: The role of institutional quality in developing countries

    Nguyen Quang Khai; Phan Thi Minh Hue; Pham Nguyen Thanh Nhan
    59-75
    DOI: 10.46223/HCMCOUJS.econ.en.16.1.4357.2026
    07-09-2025
  • Should Vietnamese firm’s stocks be listed in a MSCI Global Equity index? Experience drawn from the sample of 30 countries

    Vo Hong Duc; Doan Bao Huy
    60-80
    DOI: 10.46223/HCMCOUJS.econ.en.4.1.1001.2014
    01-07-2014
  • Foreign direct investment, financial development and economic growth in Asian developing countries

    Nguyen Van Phuc; Nguyen Thuc Duy Anh
    3-17
    DOI: 10.46223/HCMCOUJS.econ.en.2.1.62.2012
    31-08-2012
  • The impact of economic development on carbon intensity of human well-being (CIWB): Evidence from lower middle-income countries

    Dang Bac Hai; Nguyen Thuan; Tran Thi Diem Nga
    19-31
    DOI: 10.46223/HCMCOUJS.econ.en.13.1.2081.2023
    18-10-2022
  • Factors influencing the trust of young customers while using e-commerce websites

    Le Dinh Minh Tri; Vo Bao Loc
    80-95
    DOI: 10.46223/HCMCOUJS.econ.en.3.1.105.2013
    31-08-2013
  • Exchange rate uncertainty and economic fluctuations in typical emerging economies

    Nguyen Ba Trung
    88-103
    DOI: 10.46223/HCMCOUJS.econ.en.14.1.2729.2024
    26-02-2024
  • Relationship between sectoral exports and economic growth - A vector error correction modeling for Vietnamese fishery sector 1997 – 2008

    Nguyen Minh Duc; Nguyen Anh Tram
    55-63
    DOI: 10.46223/HCMCOUJS.econ.en.1.1.115.2011
    31-08-2011
  • Contribution of International Trade and Capital Accumulation to Economic Growth of Thailand during the last half of the 20th century

    Nguyen Minh Duc
    3-12
    DOI: 10.46223/HCMCOUJS.econ.en.4.1.80.2014
    01-07-2014
  • The role of experience in shaping repurchase intention in Vietnam’s e-commerce

    Le Huyen Trang; Pham Thi Van Anh; Nguyen Thi Thuy Trang
    DOI: 10.46223/HCMCOUJS.econ.en.16.8.4694.2026
    19-10-2025
  • Student career preparation in the regional economic integration – ASEAN economic community

    Le Hong Yen Nhi; Nguyen Thi Quynh Nhi; Nguyen Van Phuong; Nguyen Thi Hong An
    47-60
    DOI: 10.46223/HCMCOUJS.econ.en.7.1.196.2017
    14-04-2017
  • Virtual influencers and mindful consumption: Dual-system evidence from Vietnam

    Truong Thi Thuy Vi; Khuu Minh Dat
    153-172
    DOI: 10.46223/HCMCOUJS.econ.en.16.10.4766.2026
    17-05-2026
  • Factors affecting the economic growth in the Mekong Delta

    Nguyen Kim Phuoc
    37-50
    DOI: 10.46223/HCMCOUJS.econ.en.5.2.1008.2015
    20-12-2015
  • Exploring social media trends over the past decade (2010-2022): A bibliometric approach

    Van Vu Dung Phan; Anh Ngoc Hoang Bach
    89-98
    DOI: 10.46223/HCMCOUJS.econ.en.14.4.3035.2024
    19-03-2024
  • Entrepreneurship and economic development: A literature review

    Nguyen Van Phuc
    3-17
    DOI: 10.46223/HCMCOUJS.econ.en.4.2.1006.2014
    31-08-2014
  • Impact of market orientation, innovation capacity and government support on market development: Unburnt building materials in the Mekong Delta, Vietnam

    Truong Thi Hoang Oanh; Duong Ngoc Thanh; Truong Thi Be Hai
    53-74
    DOI: 10.46223/HCMCOUJS.econ.en.13.1.2137.2023
    15-08-2022
  • Beyond aggregate GDP: Sectoral and spatial heterogeneity in the economic effects of the Lao-China Railway

    Saysongkham Manodham; Le Quoc Hoi
    7-28
    DOI: 10.46223/HCMCOUJS.econ.en.16.5.5690.2026
    04-06-2026
  • Determinants of Vietnam’s multidimensional poverty: Economic structural change, human capital, government’s quality and risk management, foreign capital

    Luong Thanh Long; Pham My Duyen
    DOI: 10.46223/HCMCOUJS.econ.en.17.1.4759.2027
    27-05-2026
  • Understanding purchase intention in TikTok livestream shopping among Vietnamese Generation Z: A Stimulus-Organism-Response (S-O-R) perspective

    Huynh Nhut Khoa
    DOI: 10.46223/HCMCOUJS.econ.en.17.4.5452.2027
    24-07-2026
  • The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory

    Hoa Le Thai Nguyen; Thi Thi Cam Tang
    128-151
    DOI: 10.46223/HCMCOUJS.econ.en.15.2.3090.2025
    24-05-2024
  • How vividness and review quality influence purchase intention in mobile shopping

    Anh Thi Van Pham; Trung Minh Ngo
    20-36
    DOI: 10.46223/HCMCOUJS.econ.en.15.2.3128.2025
    12-09-2024
  • FOMO (Fear Of Missing Out) and social media influencers: Exploring their impact on impulsive buying behavior among young TikTok users in Tra Vinh City

    Trinh Tu Pham; Loan Thi Thuy Nguyen; Ngan My To
    164-180
    DOI: 10.46223/HCMCOUJS.econ.en.15.6.3977.2025
    29-04-2025
  • The impact of e-retailer personality and website quality on online impulse buying

    Nguyen Le Thai Hoa
    97-113
    DOI: 10.46223/HCMCOUJS.econ.en.11.2.1400.2021
    14-08-2021
  • Bridging technology adoption and consumer behavior with predictive machine learning: An integrated UTAUT-EKB analytical framework

    Chau Ngoc Han; Tran Thi Anh; Ho Trung Thanh
    87-106
    DOI: 10.46223/HCMCOUJS.econ.en.16.10.5047.2026
    12-05-2026
  • The relationship between ownership and growth

    Nguyen Minh Ha
    47-54
    DOI: 10.46223/HCMCOUJS.econ.en.1.1.1005.2011
    31-08-2011
  • The effectiveness of Vietnamese policies response to climate change through ARDL analysis

    Le Hoang Nghiem; Dang Bac Hai; Tran Thi Diem Nga; Su Thi Oanh Hoa
    42-52
    DOI: 10.46223/HCMCOUJS.econ.en.11.2.1435.2021
    13-08-2021
  • Towards green growth: Total quality management as a leverage to enhance sustainable performance in Small and Medium Enterprises in Ho Chi Minh City

    Tran Tuan Anh; Ha Thi Thu Hoa; Truong Ngoc Hao
    DOI: 10.46223/HCMCOUJS.econ.en.16.11.4610.2026
    07-09-2025
  • The assessment of sustainable tourism: Application to Kien Giang destination in Vietnam

    Nguyen Thao Nguyen; Tran Hoang Thanh Phuong
    104-122
    DOI: 10.46223/HCMCOUJS.econ.en.14.1.2866.2024
    26-02-2024
  • Employer attractiveness: Measurement scale development and validation

    Nguyen Minh Ha; Nguyen Vinh Luan; Nguyen Minh Trung
    3-18
    DOI: 10.46223/HCMCOUJS.econ.en.11.1.1367.2021
    26-02-2021
  • The impact of employees’ resistance to change on organizational performance in Vietnam listed companies: Moderating roles of organizational culture and innovation capability

    Nhan Ngoc Que Hoang
    146-163
    DOI: 10.46223/HCMCOUJS.econ.en.15.6.3800.2025
    05-03-2025
  • Environmental, Social, and Governance impact on financial and market performance of listed companies in the Vietnam’s stock market

    Hien Thu Nguyen; Nghia Dang Nguyen
    77-92
    DOI: 10.46223/HCMCOUJS.econ.en.15.3.3574.2025
    18-10-2024
  • The impact of energy consumption, foreign direct investment, and education on human well-being: Evidence from the Vietnamese economy

    Hai Bac Dang
    85-100
    DOI: 10.46223/HCMCOUJS.econ.en.15.5.3440.2025
    03-12-2024
  • Digitalization and its impact on commercial banks’ profitability in Vietnam

    Huong Mai Nguyen; Huyen Thi Ngoc Pham; Khue Minh Tran; Mai Thi Tuyet Nguyen; Yen Thi Hai Nguyen
    152-164
    DOI: 10.46223/HCMCOUJS.econ.en.15.1.3281.2025
    17-09-2024
  • Impact of violent and property crimes on microfirms’ performance: The Philippine experience

    Leo Delaric Manansala; Alice Tibayan Valerio
    3-17
    DOI: 10.46223/HCMCOUJS.econ.en.14.3.2822.2024
    08-03-2024
  • Impact of knowledge sharing on public sector accounting innovation performance in Vietnam

    Lam Thi My Yen; Le Van Tung
    135-155
    DOI: 10.46223/HCMCOUJS.econ.en.13.1.2007.2023
    24-06-2022
  • Indirect impact of employees’ social capital on their income at Dong Thap Muoi, Long An Province

    Pham Tan Hoa
    3-17
    DOI: 10.46223/HCMCOUJS.econ.en.11.2.1952.2021
    14-08-2021
  • The impact of audit opinion on cost of debt: Evidence from Vietnam

    Nguyen Vinh Khuong; Nguyen Thi Lan Huong; Vy Bao Chau; Nguyen Ton Huong Mai; Nguyen Le Cam Thi; Cu Tong Hoai Linh
    83-93
    DOI: 10.46223/HCMCOUJS.econ.en.11.1.1067.2021
    26-02-2021
  • Impact of online social media on consumers’ purchasing intention via social network sites

    Hoang Thi Phuong Thao; Nguyen Le Thai Hoa
    19-36
    DOI: 10.46223/HCMCOUJS.econ.en.8.1.170.2018
    20-09-2018
  • AI chatbots and purchase behavior of Gen Z: The role of theoretical intersection

    Pham Minh; Ha Kim Yen; Nguyen Huy Phuc; Nguyen Huynh Thuy Vy; Dinh Thi Kim Tuyen
    DOI: 10.46223/HCMCOUJS.econ.en.16.11.4632.2026
    07-09-2025
  • Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations

    Minh Thi Hong Le; Hieu Ngoc Minh Pham; Ly Thi Truc Nguyen; Thuy Thi Xuan Le; Suong Thi Mai Nguyen
    85-104
    DOI: 10.46223/HCMCOUJS.econ.en.15.2.2939.2025
    24-05-2024
  • Memorable travel experiences and destination loyalty: The moderating role of crowding in festival tourism in Ho Chi Minh City

    Ho Thanh Truc; Bui Thi Thanh; Nong Thi Nhu Mai
    25-48
    DOI: 10.46223/HCMCOUJS.econ.en.16.10.4856.2026
    17-05-2026
  • Limiting greenhouse gas emissions in the organization for economic co-operation and development countries: The role of green innovation and national governance

    Trinh Hoang Hong Hue; Do Nguyen Khanh Van
    115-136
    DOI: 10.46223/HCMCOUJS.econ.en.16.5.4373.2026
    07-09-2025
  • Evaluating the impact of government policies on tourist satisfaction in Vietnam: A Generalized Structured Component Analysis (GSCA) approach

    Canh Quang Tran
    136-149
    DOI: 10.46223/HCMCOUJS.econ.en.15.4.3633.2025
    15-01-2025
  • Institutions and investment efficiency: An empirical investigation

    Nguyen Van Phuc
    3-16
    DOI: 10.46223/HCMCOUJS.econ.en.1.1.1003.2011
    31-08-2011
  • Threshold impact of shadow economy on sustainable development in high and low-financial development countries

    Oanh Thi Kim Tran; Trang Thi Thanh Chu
    109-128
    DOI: 10.46223/HCMCOUJS.econ.en.14.3.2899.2024
    08-03-2024
  • The impact of energy consumption on Carbon Intensity of Human Well-Being (CIWB)

    Nguyen Thuan; Dang Bac Hai
    19-28
    DOI: 10.46223/HCMCOUJS.econ.en.11.1.1360.2021
    26-02-2021
  • The impact of brand positioning and knowledge on attitude towards brand and purchase intention: A study of organic rice in Ho Chi Minh City

    Hoang Thi Phuong Thao; Lu Van Bao Long; Nguyen Le Thai Hoa
    120-132
    DOI: 10.46223/HCMCOUJS.econ.en.10.1.225.2020
    30-04-2020
  • The impact of digital transformation on job performance: The mediating role of job satisfaction and work pressure

    Ngan Kim Khuc; Hieu Nguyen
    57-73
    DOI: 10.46223/HCMCOUJS.econ.en.15.6.3935.2025
    29-04-2025
  • The impact of training and development, motivation on in-role job performance and employee creativity in Vietnam’s consumer finance sector

    Huyen Thi Ngoc Nguyen; Nghi Dinh Le
    40-56
    DOI: 10.46223/HCMCOUJS.econ.en.15.6.3899.2025
    19-03-2025
  • The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context

    Long Vu Phi Hoang; Hien Thi Thao Bui
    105-127
    DOI: 10.46223/HCMCOUJS.econ.en.15.2.3124.2025
    24-05-2024
  • The impact of work-life balance on job satisfaction, organizational pride and commitment: A study in the service industry

    Nguyen Thi Hoang Anh; Cao Minh Tri; Le Thi Ngoc Tu
    139-152
    DOI: 10.46223/HCMCOUJS.econ.en.12.2.2139.2022
    27-06-2022
  • The impact of credit risk on the financial stability of commercial banks in Vietnam

    Nguyen Quoc Anh; Duong Nguyen Thanh Phuong
    67-80
    DOI: 10.46223/HCMCOUJS.econ.en.11.2.1421.2021
    14-08-2021
  • Study the impact of labor outsourcing on the financial performance of small and medium enterprises in Mekong Delta, Vietnam

    Dinh Cong Thanh; Le Tan Nghiem; Nguyen Hong Gam; Pham Le Hong Nhung
    67-83
    DOI: 10.46223/HCMCOUJS.econ.en.12.1.1415.2022
    22-02-2022
  • The impact of online micro-influencers on behavioural intentions: The case of mobile phone customers in Ho Chi Minh City

    Kieu Anh Tai; Le Minh Duy; Nguyen The Khai
    114-126
    DOI: 10.46223/HCMCOUJS.econ.en.11.2.1309.2021
    24-03-2021
  • Factors impact on the effectiveness of internal control systems in credit facilities in Binh Thuan province commercial banks

    Nguyen Kim Phuoc; Vo Thi Que Ngoc
    94-111
    DOI: 10.46223/HCMCOUJS.econ.en.10.2.582.2020
    31-08-2020
  • An integrated TAM (Technology Acceptance Model) - IDT (Innovation Diffusion Theory) - Flow model examining the impact of augmented reality technology on consumers’ online purchase intention in Ho Chi Minh City

    Nguyen Ngoc Thien Long; Nguyen Thi Binh Minh; Tran Thanh Tung
    124-152
    DOI: 10.46223/HCMCOUJS.econ.en.16.8.4761.2026
    17-05-2026
  • Examining the impact of entrepreneurship education on entrepreneurial intention of students in Da Nang City: The moderating role of entrepreneurial attitude

    Nguyen Thi Thu Ha; Nguyen Thi Cam Ly; Hoang Khanh Linh; Hoang Le Tra Giang; Tran Pham Phuong Uyen
    113-127
    DOI: 10.46223/HCMCOUJS.econ.en.16.8.4315.2026
    07-09-2025
  • The deterioration of weakly vertical linkages in tra catfish industry in An Giang Province, Vietnam

    Nguyen Van Phuong; Bui Thanh Thuy Van; Huynh Thi Ngoc Hien
    37-50
    DOI: 10.46223/HCMCOUJS.econ.en.4.1.87.2014
    01-07-2014
  • Web-based E-retailing system for CTU food innovation centers: Design, acceptability, and functionality

    Ordona Alona; Minoza Joemar; Paglinawan Johnrel; Zosa Leo; Bejasa Rechie
    23-44
    DOI: 10.46223/HCMCOUJS.econ.en.14.2.2650.2024
    04-03-2024
  • Exploring consumer opinions on vegetarian food by sentiment analysis method

    Tran Thi Huong Thao; Ho Trung Thanh
    69-84
    DOI: 10.46223/HCMCOUJS.econ.en.13.2.2256.2023
    18-10-2022
  • Corporate Social Responsibility (CSR) in the eyes of the consumer: Social-economic responsibility, authenticity, and greenwashing

    Pham Bao Tran; Pham Ngoc Minh Khoi; Nguyen Thi Bao Ngoc; Nguyen Hoang Minh Phuong; Luong Thai Ha; Nguyen Hong Mai
    104-119
    DOI: 10.46223/HCMCOUJS.econ.en.16.6.4498.2026
    07-09-2025
  • Effects of working capital management on firm performance and firm value – A study of the fisheries industry in Vietnam

    Vo Thi Quy; Le Thi Minh Nguyen
    42-52
    DOI: 10.46223/HCMCOUJS.econ.en.7.2.184.2017
    01-11-2017
  • Attitudes and young consumers’ organic food purchasing intentions

    Nguyen Kim Nam; Nguyen Thi Hang Nga
    55-62
    DOI: 10.46223/HCMCOUJS.econ.en.6.2.123.2016
    31-10-2016
  • Factors influencing tourist co-creation value in smart tourism: The role of resources, participation, and technology experience on satisfaction and loyalty

    Vu Truc Phuc; Nguyen Giang Chau
    134-151
    DOI: 10.46223/HCMCOUJS.econ.en.16.4.5073.2026
    03-04-2026
  • Business group, corporate governance and business performance: A study in Vietnam

    Thong Tien Nguyen; Nhi Phuong Doan; Tuong Minh Tran
    67-84
    DOI: 10.46223/HCMCOUJS.econ.en.15.2.3275.2025
    17-09-2024
  • Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain

    Nguyen Minh Ha; Le Quoc Phong; Tran Kiem Viet Thang; Huynh Luong Tam; Tran Hai Dang; Nguyen Thi Mai Hoa
    19-38
    DOI: 10.46223/HCMCOUJS.econ.en.13.2.2259.2023
    28-06-2022
  • Trade and income distribution: Is natural disaster an actor?

    Doan Ho Dan Tam; Nguyen Phuc Phuong Vy; Nguyen Thi Xuan Tham; Hoang Thi Ngoc Thang
    60-72
    DOI: 10.46223/HCMCOUJS.econ.en.11.1.1328.2021
    26-02-2021
  • The impact of corporate social responsibility disclosure on global sustainable development goals disclosure companies

    Dung Thi Phuong Nguyen; Duyen Thi My Ly; Tinh Trong Nguyen; Trang Thi Thu Le; Trang Thu Nha Nguyen
    118-133
    DOI: 10.46223/HCMCOUJS.econ.en.15.5.4180.2025
    24-06-2025
  • Impact of Green bond on renewable energy transition

    Luu Hanh Nguyen; Ha Thu Le
    136-159
    DOI: 10.46223/HCMCOUJS.econ.en.15.3.3322.2025
    18-10-2024
  • The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services

    Tuan Van Pham; My Ha Nguyen; Linh Khanh Nguyen; Yen Phi Hoang; Thu Hoai Tran; Linh Ngoc Khanh Hoang
    37-50
    DOI: 10.46223/HCMCOUJS.econ.en.15.2.3294.2025
    12-09-2024
  • The impact of access to finance and business environment on firm innovation in Vietnam: Moderating role of working experience of top manager

    Thu Thi Hong Nguyen; Minh Hue Nguyen; Bich Ngoc Do; Minh Thi Hong Le
    55-74
    DOI: 10.46223/HCMCOUJS.econ.en.14.4.3126.2024
    19-03-2024
  • The impact of ownership structure on corporate performance (business-operating result) of listed companies on Ho Chi Minh Stock Exchange – A comparison the period 2006-2008 vs 2015-2017 – 10 years overview

    Do Thi Thanh Tram; Nguyen Thi Minh Hue
    130-145
    DOI: 10.46223/HCMCOUJS.econ.en.10.2.968.2020
    31-08-2020
  • Tariffs and Vietnam’s exports of Mach and Elec products to CPTPP partners

    Nguyen Duc Thao; Le Thi Hoang Yen; Ta Thuy Quynh; Dinh Ngoc Minh; Le Thao Linh
    123-136
    DOI: 10.46223/HCMCOUJS.econ.en.14.1.2800.2024
    16-02-2024
  • The relationship between celebrity endorsement and brand equity: What's happening on the social network?

    Pham Minh; Bui Ngoc Tuan Anh
    171-185
    DOI: 10.46223/HCMCOUJS.econ.en.10.1.227.2020
    14-07-2025
  • The indirect effect of social capital on performance through resilience capability - The case of State-Capital Enterprises in Vietnam (SCE)

    Ngo Chin; Nguyen Thuan
    52-61
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1 - 100 of 240 items > >> 

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