Search

Search Results

• An investigation of factors impacting visitors to a botanic park: Factor analysis of push and pull framework

  Nguyen Hoang Sinh; Hoang Thi Hoa

  115-126

  DOI: 10.46223/HCMCOUJS.econ.en.12.2.2156.2022

  23-06-2022

• Push and pull factors impacting visitors’ loyalty: A case of Saigon Zoo and Botanical Gardens

  Nguyen Hoang Sinh; Ngo Thi Phuong Anh

  155-170

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.224.2020

  14-07-2025

• Factors affecting botanic park visitation: A case of Saigon Zoo and Botanical Gardens

  Nguyen Hoang Sinh

  113-123

  DOI: 10.46223/HCMCOUJS.econ.en.3.1.107.2013

  31-08-2013

• Factors affecting Chinese tourist’s loyalty towards Ho Chi Minh City - A mediation analysis of tourists’ perceived value

  Mai Ngoc Khuong; Nguyen Tran Nguyen Khai; Do Ai Dao

  23-34

  DOI: 10.46223/HCMCOUJS.econ.en.6.2.119.2016

  31-10-2016

• The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP

  Bui Quang Hung; Trinh Thuy Anh; Nguyen Thi Thu Thao; Nguyen Pham Kien Minh

  82-100

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.222.2020

  30-04-2020

• The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context

  Long Vu Phi Hoang; Hien Thi Thao Bui

  105-127

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3124.2025

  24-05-2024

• The mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty

  Nguyen Ngoc Dan Thanh; Nguyen Duc Thanh; Le Thi Thanh Thuy; Do Minh Thuy; Nguyen Thi Thanh Thao; Tong Nguyen Phuong Thanh

  112-129

  DOI: 10.46223/HCMCOUJS.econ.en.10.2.562.2020

  31-08-2020

• From social identity to purchase intention: The psychological mechanism in Vietnamese multiplayer online games

  Tran Minh Duy; Truong Le Quoc Viet; Chau Hoai Anh

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.5363.2027

  10-07-2026

• The effects of website quality on customer satisfaction and loyalty to online travel agencies in Vietnam

  Nguyen Tran Nguyen Khai; Nguyen Thi Xuan Van

  115-131

  DOI: 10.46223/HCMCOUJS.econ.en.8.2.166.2018

  02-10-2018

• Memorable travel experiences and destination loyalty: The moderating role of crowding in festival tourism in Ho Chi Minh City

  Ho Thanh Truc; Bui Thi Thanh; Nong Thi Nhu Mai

  25-48

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4856.2026

  17-05-2026

• Determinants of electronic word of mouth in the restaurant industry: An evidence from Vietnam

  Phuong Hoang Lam; Thanh Thi Bui; Mai Thi Tuyet Vo; Lan Thi Ngoc Tran

  79-92

  DOI: 10.46223/HCMCOUJS.econ.en.14.2.2620.2024

  06-11-2023

• The relationship between service quality, price perception, customer satisfaction and customer loyalty: a study in Nguoi Ban Vang – A pawn service company in Ho Chi Minh City

  Vo Thi Quy; Vo Duy Huy

  44-56

  DOI: 10.46223/HCMCOUJS.econ.en.9.2.156.2019

  16-08-2019

• From interaction to attachment: The mediating role of memorable tourism experiences in revisit intentions

  Nguyen Ngoc Tam; Vo Thi Ngoc Thuy; Le Van Hoa

  67-83

  DOI: 10.46223/HCMCOUJS.econ.en.16.7.4628.2026

  07-09-2025

• Customer satisfaction and customer loyalty in Vietnamese mobile telecommunication industry

  Trinh Kim Hoa; Luu Thi Bich Ngoc

  41-59

  DOI: 10.46223/HCMCOUJS.econ.en.5.1.95.2015

  31-08-2015

• The impact of attitudes toward sexually appeal advertisements on purchase intentions of consumers in Ho Chi Minh City: Perspectives from feminist aspects

  Nguyen Khanh Ngan; Le Dinh Nghi

  22-39

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.3995.2026

  10-08-2025

• The role of big data and blockchain in digital accounting: A bibliometric analysis

  Nguyen Thi Truc Anh; Ngo Quang Huy; Le Thanh Hoa

  87-101

  DOI: 10.46223/HCMCOUJS.econ.en.16.3.4277.2026

  07-09-2025

• Exploring blockchain adoption intention in e-commerce through an extended Technology Application Model framework: Evidence from Ho Chi Minh City, Vietnam

  Nguyen Phan Thu Hang; Nguyen Thi Tuyet Nga; Phan Cong Thao Tien

  81-103

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4556.2026

  07-09-2025

• Factors influencing tourist co-creation value in smart tourism: The role of resources, participation, and technology experience on satisfaction and loyalty

  Vu Truc Phuc; Nguyen Giang Chau

  134-151

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.5073.2026

  03-04-2026

• The interaction of service quality, customer value, customer satisfaction on customer’s behaviour intention using cellular/mobile service in Ho Chi Minh City

  Do Thi Thanh Tram; Nguyen Khanh Duy

  75-89

  DOI: 10.46223/HCMCOUJS.econ.en.9.1.177.2019

  05-03-2019

• The impact of brand positioning and knowledge on attitude towards brand and purchase intention: A study of organic rice in Ho Chi Minh City

  Hoang Thi Phuong Thao; Lu Van Bao Long; Nguyen Le Thai Hoa

  120-132

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.225.2020

  30-04-2020

• Determinants of consumers’ purchasing intentions toward organic foods: A study in Ho Chi Minh City, Vietnam

  Ha Thi Phuong Minh; Duong Trong Nhan

  90-104

  DOI: 10.46223/HCMCOUJS.econ.en.9.1.178.2019

  05-03-2019

• The impact of training and development, motivation on in-role job performance and employee creativity in Vietnam’s consumer finance sector

  Huyen Thi Ngoc Nguyen; Nghi Dinh Le

  40-56

  DOI: 10.46223/HCMCOUJS.econ.en.15.6.3899.2025

  19-03-2025

• Chief Executive Officers (CEOs) generations and firm leverage: Born before or after Doi Moi reform?

  Nguyen Thanh Lam; Tran Dinh Phung

  68-82

  DOI: 10.46223/HCMCOUJS.econ.en.16.5.4279.2026

  07-09-2025

• Enhancing customer satisfaction in terms of service quality in supermarket - The case study of Big C supermaket in HCMC

  Trinh Thuy Anh; Phan Minh Tai

  68-79

  DOI: 10.46223/HCMCOUJS.econ.en.3.1.103.2013

  31-08-2013

• The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory

  Hoa Le Thai Nguyen; Thi Thi Cam Tang

  128-151

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.3090.2025

  24-05-2024

• Corporate culture - externally committed values: The case study of DHG joint stock company on the Vietnam stock exchange

  Duyen Thi Le Chau; Hiep Minh Phuoc; Canh Minh Nguyen; Liem Thanh Nguyen; Nhu Thi Huynh Tran

  75-88

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2726.2024

  19-03-2024

• The impact of e-retailer personality and website quality on online impulse buying

  Nguyen Le Thai Hoa

  97-113

  DOI: 10.46223/HCMCOUJS.econ.en.11.2.1400.2021

  14-08-2021

• Trade and income distribution: Is natural disaster an actor?

  Doan Ho Dan Tam; Nguyen Phuc Phuong Vy; Nguyen Thi Xuan Tham; Hoang Thi Ngoc Thang

  60-72

  DOI: 10.46223/HCMCOUJS.econ.en.11.1.1328.2021

  26-02-2021

• The influence of negative marketing practices on brand hate: The moderating effect of negative word of mouth in the organic food industry

  Nguyen Ngoc Bich Tram; Du Thi Chung

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.4960.2027

  28-05-2026

• Medical tourism experiences, perceived value and tourists’ happiness and word of mouth in Ho Chi Minh City: A qualitative exploration

  To Phuoc Hai

  152-168

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.4182.2026

  04-06-2025

• Multinomial logit regression adoption: Identifying user characteristics of e-wallets in Can Tho City, Vietnam

  Ngan Thi Thuy Nguyen; Khe Son Tran

  170-184

  DOI: 10.46223/HCMCOUJS.econ.en.15.2.2945.2025

  24-05-2024

• The role of experience in shaping repurchase intention in Vietnam’s e-commerce

  Le Huyen Trang; Pham Thi Van Anh; Nguyen Thi Thuy Trang

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4694.2026

  19-10-2025

• Corporate Social Responsibility (CSR) in the eyes of the consumer: Social-economic responsibility, authenticity, and greenwashing

  Pham Bao Tran; Pham Ngoc Minh Khoi; Nguyen Thi Bao Ngoc; Nguyen Hoang Minh Phuong; Luong Thai Ha; Nguyen Hong Mai

  104-119

  DOI: 10.46223/HCMCOUJS.econ.en.16.6.4498.2026

  07-09-2025