Original Research Articles
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Published Sep 7, 2026
Latest Articles
Original Research Articles
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Published Sep 7, 2026
Impact of market access infrastructure on smallholder rice commercialization in Vietnam
Original Research Articles
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Published Sep 7, 2026
The emergence of AI influencers in marketing: a systematic literature review
Original Research Articles
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Published Sep 7, 2026
Management Accounting Practices for Triple Bottom Line Performance: A Bibliometric Analysis and Systematic Literature Review
Original Research Articles
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Published Sep 7, 2026
From Impulsivity to Exit: Determinants of Job Hopping Behavior among Generation Z in Food & Beverage Sector
Original Research Articles
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Published Sep 7, 2026
Gen Z preferences for LGU resource allocation in marine conservation and plastic waste reduction in Samal Island
Original Research Articles
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Published Sep 6, 2026
Understanding the predictors of coffee production income using a regression model: Empirical evidence from Sultan Kudarat, Philippines
Original Research Articles
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Published Sep 6, 2026
Chatbot communication quality and purchase intention: The roles of trust and flow experience
Original Research Articles
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Published Sep 6, 2026
CEO Narcissism and Earnings Management: The Moderating Role of Corporate Governance in Vietnamese Financial Firms
Original Research Articles
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Published Sep 6, 2026
Industrial policy lessons from East Asia for Vietnam under Resolutions 68 and 79
Original Research Articles
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Published Sep 6, 2026
Overinvestment and Firm Performance: The Mediating Role of Operational Risk-Evidence from Vietnam
Original Research Articles
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Published Sep 6, 2026
Shaping Parasocial Interaction in Digital Hospitality: The Role of Normative Social Influence among Generation Z in Vietnam
Original Research Articles
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Published Sep 6, 2026
Brand Authenticity And Brand Defense: Mediating Roles Of Trust And Co-Creation
Original Research Articles
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Published Sep 6, 2026
Determinants of young consumers’ intention to purchase organic food: Extending the theory of planned behavior
Original Research Articles
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Published Sep 6, 2026
Explaining the predictors of abaca farmers who opt for a nursery establishment: A binary logistic modeling
Original Research Articles
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Published Sep 6, 2026
ETHNOCENTRISM, COSMOPOLITANISM, AND DOMESTIC COSMETICS PREFERENCES: A STUDY OF VIETNAMESE YOUTH
Original Research Articles
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Published Sep 6, 2026
FinTech and Saving Behavior of Generation Y in Ho Chi Minh City
Original Research Articles
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Published Sep 6, 2026
The Influence of Leader–Member Exchange on Turnover Intention in the Hospitality Sector in Ho Chi Minh City
Original Research Articles
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Published Sep 6, 2026
Time-varying dynamics of global energy prices over the period 2000 – 2024
Original Research Articles
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Published Sep 6, 2026