16(11)2026 SPECIAL ISSUE - 20th ANNIVERSARY (ONLINE FIRST)

Original Research Articles

• Adoption of digital platforms in freight forwarding: A Structural Equation Modeling - Artificial Neural Network method

  Duong Thi Thuy Quynh; Nguyen Thanh Trung; Hoang Dang Anh Viet; Phan Nhat Hao; Huynh Tien Thinh

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.5404.2026

  06-09-2026

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• Mapping innovation and service quality in hotels: Bibliometric and thematic analysis

  Tran Hai Yen; Phan Dinh Quyet

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4695.2026

  23-06-2026

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• Entrepreneurial decisions to become affiliate marketing partners: Role of rewards and motivation

  Nguyen Van Ha; Nguyen Duc Loi; Nguyen Thi Cuc; Nguyen Vu Anh; Dang Thi Han; Cao Thi Ngoc Khanh; Nguyen Thu Hue

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4647.2026

  19-10-2025

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• Sustainable supply chain management: A bibliometric analysis using VOSviewer

  Duong Thi Thu Thinh; Tran Quang Long; Hoang Lam Cuong

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4583.2026

  07-09-2025

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• Touchless transformation in hospitality: Sustainable and managerial perspectives in Ba Ria-Vung Tau, Vietnam

  Pham Xuan Quyet Riley

  69-86

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4990.2026

  12-05-2026

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• Towards green growth: Total quality management as a leverage to enhance sustainable performance in Small and Medium Enterprises in Ho Chi Minh City

  Tran Tuan Anh; Ha Thi Thu Hoa; Truong Ngoc Hao

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4610.2026

  07-09-2025

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• AI chatbots and purchase behavior of Gen Z: The role of theoretical intersection

  Pham Minh; Ha Kim Yen; Nguyen Huy Phuc; Nguyen Huynh Thuy Vy; Dinh Thi Kim Tuyen

  DOI: 10.46223/HCMCOUJS.econ.en.16.11.4632.2026

  07-09-2025

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