17(4)2027 (ONLINE FIRST)

Original Research Articles

• Understanding purchase intention in TikTok livestream shopping among Vietnamese Generation Z: A Stimulus-Organism-Response (S-O-R) perspective

  Huynh Nhut Khoa

  DOI: 10.46223/HCMCOUJS.econ.en.17.4.5452.2027

  24-07-2026

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• Determinants of young consumers’ intention to purchase organic food: Extending the theory of planned behavior

  Nguyen Thanh Nhan; Tran Thi Thanh Phuong

  DOI: 10.46223/HCMCOUJS.econ.en.17.4.5287.2027

  06-09-2026

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• Shaping parasocial interaction in digital hospitality: The role of normative social influence among generation Z in Vietnam

  Nguyen Lam Ngoc Vi; Le Van Huy; Le Van Hoa

  DOI: 10.46223/HCMCOUJS.econ.en.17.4.5436.2027

  06-09-2026

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