17(2)2027 (IN PRESS)

Article

• Green transformational leadership and its prediction of sustainable performance: The mediating role of green innovation

  Duong Cong Hiep

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.4859.2027

  27-05-2026

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• The influence of negative marketing practices on brand hate: The moderating effect of negative word of mouth in the organic food industry

  Nguyen Ngoc Bich Tram; Du Thi Chung

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.4960.2027

  28-05-2026

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