17(2)2027 (ONLINE FIRST)

Original Research Articles

• The influence of negative marketing practices on brand hate: The moderating effect of negative word of mouth in the organic food industry

  Nguyen Ngoc Bich Tram; Du Thi Chung

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.4960.2027

  28-05-2026

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• Brand authenticity and brand defense: Mediating roles of trust and co-creation in Vietnam’s state-owned retail banking

  Tran Quoc Dai; Dang Thi Phuong Nga

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.5432.2027

  06-09-2026

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• The influence of leader-member exchange on turnover intention in the hospitality sector in Ho Chi Minh City

  Duong Thi Thu Thinh; Khuc Dinh Nam; Nguyen Thi Binh Minh; Tran Tuan Anh

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.4836.2027

  06-09-2026

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• Perceived organizational support and employee well-being: A bibliometric analysis and future research agenda

  Huynh Thi Thu Suong; Tran Thi Tuyet Huong

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.5320.2027

  10-07-2026

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• Enhancing satisfaction with credit card products: The Role of empathy, responsiveness, and reliability

  Nguyen Thi Dieu Linh; Luong Tam Hoang

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.5129.2027

  23-06-2026

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• Green transformational leadership and its prediction of sustainable performance: The mediating role of green innovation

  Duong Cong Hiep

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.4859.2027

  27-05-2026

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• From social identity to purchase intention: The psychological mechanism in Vietnamese multiplayer online games

  Tran Minh Duy; Truong Le Quoc Viet; Chau Hoai Anh

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.5363.2027

  10-07-2026

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• Personal characteristics, digital skills, and digital entrepreneurial intention among students: The mediating role of risk-taking attitude

  Nguyen Quynh Mai; Lam Thanh Nhan

  DOI: 10.46223/HCMCOUJS.econ.en.17.2.5181.2027

  19-06-2026

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