16(10)2026 (ONLINE FIRST)

Original Research Articles

• Reframing destination identity and tourism communication post-merger: Case study of Vietnam’s former Central Highlands region

  Duong Ngoc Lang

  DOI: 10.46223/HCMCOUJS.econ.en.16.9.4713.2027

  27-05-2026

  • PDF

• Domestic tourists’ memorable experiences, destination image and revisit intention at Hoi An Ancient Town, a UNESCO World Heritage site in Vietnam

  Nguyen Thi Bich Lieu; Pham Hong Chuong

  DOI: 10.46223/HCMCOUJS.econ.en.17.1.4714.2027

  17-05-2026

  • PDF

• Exploring work-life balance and fear of missing out role in the impact of cyberloafing on employee productivity and employee well-being

  Nguyen Dinh Manh; Nguyen The Khai; Nguyen Thuan

  7 - 24

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4901.2026

  20-04-2026

  • PDF

• Memorable travel experiences and destination loyalty: The moderating role of crowding in festival tourism in Ho Chi Minh City

  Ho Thanh Truc; Bui Thi Thanh; Nong Thi Nhu Mai

  25 - 48

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4856.2026

  17-05-2026

  • PDF

• The role of social media in promoting green consumption: A case study of Naturenz products in Can Tho City

  Dinh Cong Thanh; Dinh Tran Minh Khoa; Huynh Van Binh; Truong Huynh Thanh Uyen; Pham Le Hong Nhung

  49 - 68

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4841.2026

  06-07-2026

  • PDF

• A systematic literature review on omnichannel purchase intentions in the retail industry

  Vo Le Quynh Lam; Phan Tan Luc

  107 - 123

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4846.2026

  20-04-2026

  • PDF

• Virtual influencers and mindful consumption: Dual-system evidence from Vietnam

  Truong Thi Thuy Vi; Khuu Minh Dat

  153 - 172

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4766.2026

  17-05-2026

  • PDF
  • Appendix