16(8)2026 (ONLINE FIRST)

Original Research Articles

• A study of conflict management styles, relationship conflict, and team performance in Vietnam’s communication industry

  Duong Thi Hoai Nhung; La Linh Chi

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4649.2026

  06-09-2026

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• Stylistic analysis of food brand names: Basis for a branding capacity workshop for startup entrepreneurs

  Rowanne Marie Maxilom Mangompit

  3-16

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4560.2026

  07-09-2025

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• The Franklin effect in social and workplace contexts: A qualitative study on how small requests foster interpersonal bonding

  Nguyen Quang Anh; Nguyen Hoang Phuc

  DOI: 10.46223/HCMCOUJS.econ.en.16.9.4696.2026

  19-10-2025

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• From motivation to employee performance: An integrated behavioral model for hotel employees in Vietnam

  Phan Thi Bich Hang

  36-56

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4629.2026

  07-09-2025

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• The role of experience in shaping repurchase intention in Vietnam’s e-commerce

  Le Huyen Trang; Pham Thi Van Anh; Nguyen Thi Thuy Trang

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4694.2026

  19-10-2025

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• AI chatbots and purchase behavior of Gen Z: The role of theoretical intersection

  Pham Minh; Ha Kim Yen; Nguyen Huy Phuc; Nguyen Huynh Thuy Vy; Dinh Thi Kim Tuyen

  96-112

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4632.2026

  07-09-2025

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• An integrated TAM (Technology Acceptance Model) - IDT (Innovation Diffusion Theory) - Flow model examining the impact of augmented reality technology on consumers’ online purchase intention in Ho Chi Minh City

  Nguyen Ngoc Thien Long; Nguyen Thi Binh Minh; Tran Thanh Tung

  124 - 152

  DOI: 10.46223/HCMCOUJS.econ.en.16.10.4761.2026

  17-05-2026

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• Examining the impact of entrepreneurship education on entrepreneurial intention of students in Da Nang City: The moderating role of entrepreneurial attitude

  Nguyen Thi Thu Ha; Nguyen Thi Cam Ly; Hoang Khanh Linh; Hoang Le Tra Giang; Tran Pham Phuong Uyen

  113-127

  DOI: 10.46223/HCMCOUJS.econ.en.16.8.4315.2026

  07-09-2025

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