10 (1) 2020 - The 30th Anniversary of Ho Chi Minh City Open University

Article

• Lecturers' adoption to use the online Learning Management System (LMS): Empirical evidence from TAM2 model for Vietnam

  Bui Thanh Khoa; Nguyen Minh Ha; Tran Viet Hoang Nguyen; Nguyen Huu Bich

  3-17

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.216.2020

  30-04-2020

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• The influence of brand equity on consumer responses toward Cho Gao dragon fruits brand

  Tran Tien Khoa; Nguyen Van Phuong; Trinh Vu Anh Thi; Nguyen Thi Minh Nguyet; Tran Van Dien; Do Thi Sa Huynh

  18-36

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.217.2020

  30-04-2020

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• Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City

  Trinh Thuy Anh; Tran Kiem Viet Thang

  37-51

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.218.2020

  30-04-2020

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• The indirect effect of social capital on performance through resilience capability - The case of State-Capital Enterprises in Vietnam (SCE)

  Ngo Chin; Nguyen Thuan

  52-61

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.219.2020

  30-04-2020

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• Factors affecting consumer’s bargaining behavior: The case of fashionable clothing

  Dinh Tien Minh; Phan Thị Yen Linh; Ho Thi Kieu Nhan; Nguyen Tran Huyen Trang; Tran Le Ngoc Thao Uyen; Do Thi Ngoc Van; Pham Khac Xuan

  62-70

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.220.2020

  30-04-2020

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• Green construction performance – A study on stakeholders’ perceptions

  Le Thi Thanh Xuan; Nguyen Thanh Hoai Thu

  71-81

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.221.2020

  30-04-2020

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• The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP

  Bui Quang Hung; Trinh Thuy Anh; Nguyen Thi Thu Thao; Nguyen Pham Kien Minh

  82-100

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.222.2020

  30-04-2020

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• The mediating role of passion in entrepreneurship intention: Identity centrality and role models increase passion

  Doan Thi Thanh Thuy; Nguyen Tran Cam Linh; Nguyen Ngoc Dan Thanh

  101-119

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.223.2020

  30-04-2020

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• The impact of brand positioning and knowledge on attitude towards brand and purchase intention: A study of organic rice in Ho Chi Minh City

  Hoang Thi Phuong Thao; Lu Van Bao Long; Nguyen Le Thai Hoa

  120-132

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.225.2020

  30-04-2020

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• The effect of perceived educational support, self-efficacy and planned behavior predictors on entrepreneurial intention of Ho Chi Minh City University students

  Nguyen Ngoc Duy Phuong; Quang Ngoc Thuy Van; Nguyen Duc Dung

  133-147

  DOI: 10.46223/HCMCOUJS.econ.en.10.1.226.2020

  30-04-2020

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