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HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ENGINEERING AND TECHNOLOGY
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KỸ THUẬT VÀ CÔNG NGHỆ
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HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION
ISSN
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2734-9314
eISSN
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2734-9586
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10 (1) 2020 - The 30th Anniversary of Ho Chi Minh City Open University
10 (1) 2020 - The 30th Anniversary of Ho Chi Minh City Open University
Old version 10(2)2020
Published:
30-04-2020
Article
Lecturers' adoption to use the online Learning Management System (LMS): Empirical evidence from TAM2 model for Vietnam
Bui Thanh Khoa; Nguyen Minh Ha; Tran Viet Hoang Nguyen; Nguyen Huu Bich
3-17
DOI:
10.46223/HCMCOUJS.econ.en.10.1.216.2020
30-04-2020
PDF
The influence of brand equity on consumer responses toward Cho Gao dragon fruits brand
Tran Tien Khoa; Nguyen Van Phuong; Trinh Vu Anh Thi; Nguyen Thi Minh Nguyet; Tran Van Dien; Do Thi Sa Huynh
18-36
DOI:
10.46223/HCMCOUJS.econ.en.10.1.217.2020
30-04-2020
PDF
Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City
Trinh Thuy Anh; Tran Kiem Viet Thang
37-51
DOI:
10.46223/HCMCOUJS.econ.en.10.1.218.2020
30-04-2020
PDF
The indirect effect of social capital on performance through resilience capability - The case of State-Capital Enterprises in Vietnam (SCE)
Ngo Chin; Nguyen Thuan
52-61
DOI:
10.46223/HCMCOUJS.econ.en.10.1.219.2020
30-04-2020
PDF
Factors affecting consumer’s bargaining behavior: The case of fashionable clothing
Dinh Tien Minh; Phan Thị Yen Linh; Ho Thi Kieu Nhan; Nguyen Tran Huyen Trang; Tran Le Ngoc Thao Uyen; Do Thi Ngoc Van; Pham Khac Xuan
62-70
DOI:
10.46223/HCMCOUJS.econ.en.10.1.220.2020
30-04-2020
PDF
Green construction performance – A study on stakeholders’ perceptions
Le Thi Thanh Xuan; Nguyen Thanh Hoai Thu
71-81
DOI:
10.46223/HCMCOUJS.econ.en.10.1.221.2020
30-04-2020
PDF
The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP
Bui Quang Hung; Trinh Thuy Anh; Nguyen Thi Thu Thao; Nguyen Pham Kien Minh
82-100
DOI:
10.46223/HCMCOUJS.econ.en.10.1.222.2020
30-04-2020
PDF
The mediating role of passion in entrepreneurship intention: Identity centrality and role models increase passion
Doan Thi Thanh Thuy; Nguyen Tran Cam Linh; Nguyen Ngoc Dan Thanh
101-119
DOI:
10.46223/HCMCOUJS.econ.en.10.1.223.2020
30-04-2020
PDF
The impact of brand positioning and knowledge on attitude towards brand and purchase intention: A study of organic rice in Ho Chi Minh City
Hoang Thi Phuong Thao; Lu Van Bao Long; Nguyen Le Thai Hoa
120-132
DOI:
10.46223/HCMCOUJS.econ.en.10.1.225.2020
30-04-2020
PDF
The effect of perceived educational support, self-efficacy and planned behavior predictors on entrepreneurial intention of Ho Chi Minh City University students
Nguyen Ngoc Duy Phuong; Quang Ngoc Thuy Van; Nguyen Duc Dung
133-147
DOI:
10.46223/HCMCOUJS.econ.en.10.1.226.2020
30-04-2020
PDF
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