16(4)2026

Original Research Articles

• Governance practices in Public Attorney’s Offices during the Covid-19 crisis: Lessons for resilience and adaptation

  Haran Sabangan Abdulkarim; Rowell Pagod Nitafan

  3-21

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.3895.2026

  20-07-2025

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• The impact of attitudes toward sexually appeal advertisements on purchase intentions of consumers in Ho Chi Minh City: Perspectives from feminist aspects

  Nguyen Khanh Ngan; Le Dinh Nghi

  22-39

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.3995.2026

  10-08-2025

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• Examining customer satisfaction’s influence on word of mouth and repeat purchase intentions in metro rail services

  Tran Tuan Anh; Nguyen Thi Binh Minh; Duong Thi Thu Thinh; Khuc Dinh Nam

  40-59

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.4192.2026

  10-08-2025

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• Green purchase behavior of students in Ho Chi Minh City, Vietnam: The integration of protection motivation theory and theory of green purchase behavior

  Pham Thi Thu Hien; Doan Bao Son; Nguyen Huy Phuc; Nguyen Ngoc Kieu Anh; Nguyen Dinh Loc; Tong Tinh Nghi

  60-78

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.3982.2026

  10-08-2025

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• Effects of emotional labor and emotional intelligence on university students’ academic achievement: The mediating role of emotional exhaustion

  Duong Thi Hoai Nhung; Le Nguyet Hang; Nguyen Thi Nga Anh; Hoang Minh Hien

  79-97

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.4013.2026

  22-05-2025

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• Quiet quitting in the era of hybrid work: A qualitative study on work motivation among generation Z

  Nguyen Quang Anh; Nguyen Hoang Phuc; Huynh Trong Hien; Luong Bich An; Nguyen Thi Huong Giang; Luong Thi My Duyen

  98-113

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.4262.2026

  07-09-2025

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• Digital leadership and employee megaphoning: A dual-path mediation model of communal and exchange relational norms in Vietnam

  Ngo Thanh Trung

  114-133

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.5420.2026

  16-06-2026

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• Factors influencing tourist co-creation value in smart tourism: The role of resources, participation, and technology experience on satisfaction and loyalty

  Vu Truc Phuc; Nguyen Giang Chau

  134-151

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.5073.2026

  03-04-2026

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• Medical tourism experiences, perceived value and tourists’ happiness and word of mouth in Ho Chi Minh City: A qualitative exploration

  To Phuoc Hai

  152-168

  DOI: 10.46223/HCMCOUJS.econ.en.16.4.4182.2026

  04-06-2025

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